今天继续和大家分享一些口译实战中的翻译案例。
先看看今天口译中遇到的专家演讲的段落，大家可以视译（即边看便开口翻译，中间不停顿）试试，然后往下看分析。
随着营销渠道的日益丰富，信息的可及性日益的提升，消费者逐渐趋于理性，完成了从品牌的崇拜到追求品质品牌内涵的一个纯过程。消费者从单纯的追求性价比的基础上，进而追求心价比。什么是心价比？就是消费者愿意为一个产品花多少钱，更多取决于这个产品的能给消费者内心带来的体验，以及给自我带来的这个价值。
学生译文翻译：
With the increasingly rich marketing channels and the increasing accessibility of information, consumers gradually become rational, completing a pure process from brand worship to the pursuit of quality and brand connotation. Consumers change from the simple pursuit of cost-effectiveness to the pursuit of heart price ratio. What is the heart-price ratio? It means that how much money consumers are willing to spend on a product depends more on the experience the product can bring to the consumer's heart, and the value it brings to the self.
译文点评：
这段英文整体完整，但是表达上有些地方不清晰，没有完成意思转换，而是字面硬翻。英文句式结构也明显受到中文影响。
比如这一句，consumers gradually become rational, completing a pure process from brand worship to the pursuit of quality and brand connotation. “完成从……到……的转变”，其实可以考虑断句处理，更精炼一些。
建议改为：
People are no longer just brand loyal; they care more about the quality of the product and the value of the brand
Consumers change from the simple pursuit of cost-effectiveness to the pursuit of heart price ratio.
这一句也是类似的问题，句型单一，也是“change from to”的结构。还有这一段中文其实有些不清晰，需要译员把意思梳理出来，再完成英文表达。“消费者从单纯的追求性价比的基础上，进而追求心价比”， 这里表达的意思是“消费者不仅仅追求性价比，而是会进一步追求心价比”。这里“心价比”这个概念需要理解，其实结合语境，这里就是说“品牌能给消费者带来的情绪价值”，消费者愿意为这个“情绪价值”支付溢价，这个概念可以翻译为“emotional value for money”，而不是字面翻译成"heart price ratio"。
建议改为：It's no longer just about getting a good deal or the cost. Consumers are now pursuing what we call "emotional value for money".
译文参考：
With increasingly diverse marketing channels and easier access to information, consumers are getting more rational. People are no longer just brand loyal; they care more about the quality of the product and the value of the brand. It's no longer just about getting a good deal or the cost. Consumers are now pursuing what we call "emotional value for money"， which is about how a product makes them feel and what value it adds to their life.
这就是今天的分享了！希望学口译的同学们，都能坚持到底！！考下CATTI，高翻上岸哦！
