11月8日，西安迎来第二家京东MALL落地，为当地消费者打造智慧生活、品质消费的新地标。
On November 8th, Xi'an welcomed the second JD MALL, creating a new landmark for local consumers to experience smart living and quality consumption.
西安曲江京东MALL经营面积约4万平方米，门店设计以大唐盛世为灵感切入点，不仅汲取了唐朝丰富多彩的文化精髓，还融入了现代审美和潮流元素，展现出一种古今交融的独特风格，为消费者提供了一场富有文化深度的购物之旅。
Xi'an Qujiang JD Mall features around 40,000 square meters of retail space. The design of the mall is inspired by the prosperous Tang Dynasty, seamlessly blending the rich cultural essence of that era with modern aesthetics and trendy elements. This unique combination of ancient and contemporary styles offers consumers a culturally immersive shopping experience.
门店的业态规划也在原有基础上全面升级，店内可售商品超过20万种，汇集潮流家电、家居家装、数码电脑、手机通讯、新潮娱乐、运动户外等多重业态，为消费者带来前所未有的“一站式置家”购物体验。
The store has significantly upgraded its business model. It now offers over 200,000 products across a variety of categories, including trendy home appliances, home furnishings and décor, computers and electronics, mobile phones and communications, entertainment, and sporting goods. This allows consumers to enjoy an unparalleled one-stop shopping experience for all their home furnishing needs.
作为京东在线下的产品展示中心、用户体验互动中心，西安曲江京东MALL以京东供应链为依托，基于全渠道零售模式打通多业态和线上线下融合，实现了经营业态多元化、消费体验数字化、服务集成化、供应链平台智慧化。
The Xi'an Qujiang JD MALL serves as an offline product showroom and user experience interaction center for JD.com. It utilizes JD's supply chain to link various business formats and combine online and offline channels. This allows for diverse business operations, digitized consumer experiences, integrated services, and an intelligent supply chain platform.
西安曲江京东MALL还特别打造烘焙体验区、咖啡体验区、美妆个护体验区、电竞游戏区、VR体验区等多个沉浸式体验区，以充满创意的新场景不断激发家电消费市场的新活力。门店也将不定期举办体验活动，让消费者更直观地感受到线下京东的优质产品和贴心服务。
The Xi'an Qujiang JD Mall offers a variety of immersive experience zones, including baking, coffee, beauty and personal care, esports gaming, and virtual reality. These zones aim to inject new vitality into the home appliance consumer market through innovative scenarios. Additionally, the store will host regular experiential events that allow consumers to interact with JD's high-quality offline products and receive attentive service directly.
未来，西安曲江京东MALL也将继续秉持以消费者为中心的理念，不断创新与升级，为消费者带来更加便捷、愉悦的购物体验，成为西安商业的新名片，引领西安乃至整个西北地区消费潮流的新风尚。
In the future, the Xi'an Qujiang JD Mall will continue to prioritize a consumer-centric philosophy. It will focus on ongoing innovation and upgrades to offer consumers a more convenient and enjoyable shopping experience. The mall aims to become a new landmark for commerce in Xi'an, influencing consumption trends across the city and Northwest China.
来源：西部网
编辑, 翻译 Editing, Translation: 张怡馨 Zhang Yixin
审核 Review：张雯妮 Zhang Wenni, 张校伟 Zhang Xiaowei
