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上期划线句答案
Most past research investigating participants’ coffee intake over time have found moderate levels of coffee consumption may be associated with lower risks of type 2 diabetes, cardiovascular diseases and premature death, according to the latest study.
根据最新的研究，过去大多数的研究调查的是实验参与者咖啡摄入量随时间变化的情况，发现适当摄入咖啡可能与更低的2型糖尿病、心血管疾病以及早逝的风险相关。
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本期内容
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双语阅读
Para.1
For major companies, managing the fallout from internal mis-steps — from botched responses to political crises to executive misconduct — has always been tricky. But safeguarding reputations is only getting tougher. It was difficult enough when corporate crises were more tethered to true events or decisions. Now, falsehoods and disinformation can derail companies as online fakery can morph and multiply quicker than ever before. The use of artificial intelligence to produce false material such as deepfake videos more easily has only heightened the risks.
Para.2
Governments have long complained about disinformation undermining elections, inciting unrest and deepening societal divides. Businesses are now in the crosshairs, too. “Over the last couple of years, disinformation has been on the rise and now it is spreading like knotweed,” said Julian Payne, global chair of crisis and risk at consultancy Edelman.
Para.3
Arla Foods, the owner of the UK’s biggest dairy co-operative, has learnt the hard way. After recently announcing a trial of a feed additive aiming to reduce methane emissions in dairy cows, some customers pushed to boycott milk products. A social media storm ensued featuring unfounded and bizarre claims that the additive was part of a plot to depopulate the world by creating fertility issues, and conspiracy theories linking the additive to Bill Gates. UK regulators have approved the additive, Bovaer, as safe, while its manufacturer has blamed “mistruths and misinformation” for the frenzy.
Para.4
In a separate instance a few years ago, US retailer Wayfair was targeted by a campaign making wildly spurious allegations that its cabinets “listed with girls’ names” had children hidden in them as part of a child trafficking ring. A survey by Edelman of almost 400 top communications and marketing executives found that eight in 10 worry about the impact of disinformation on their businesses. Fewer than half feel prepared to tackle these risks.
Para.5
And it is not just from outright disinformation — the deliberate spread of falsehoods to deceive. Companies also need to be mindful of misinformation, which is accidental, and malinformation, which exaggerates truths or changes their context to cause harm. Threats can take many forms — fabricated news, phoney social media accounts and fake text, audio or video content. Online superspreaders, often aided by AI, intensify these attacks, allowing disinformation to ricochet unpredictably. After all, lies spread faster than the truth.
本文节选自：Financial Times（金融时报）
发布时间：2024.12.23
作者：Technology
原文标题：The disinformation storm is now hitting companies harder
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写作句总结
原句：For major companies, managing the fallout from internal mis-steps — from botched responses to political crises to executive misconduct — has always been tricky.
结构：For X, managing Y has always been tricky.
例句：For students, managing the pressure of exams has always been tricky.
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阅读理解题
Which of the following best describes the main challenge faced by companies, as discussed in the provided article?
A. The increasing difficulty of managing traditional PR crises stemming from actual events and decisions.
B. The need to differentiate between misinformation and malinformation when dealing with public relations issues.
C. The struggle to keep up with the fast pace of technological advancements, particularly AI.
D. The rising risk of damage to reputation due to the rapid spread of online falsehoods and manipulated content.
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全文概括
Disinformation and misinformation campaigns are increasingly threatening businesses, as evidenced by real-world examples like Arla Foods and Wayfair. The ease of creating and spreading false content, especially with AI-generated deepfakes, makes reputation management exceptionally challenging. A recent survey highlights that many executives are unprepared to deal with these evolving threats, which include fabricated news and manipulated media. This escalating problem necessitates new strategies for corporations to safeguard their brands in the face of online deception.
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打卡作业
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翻译 | 大橙子
校对 | 李柚子
词汇词组 | 西西弗
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写作句总结 | 沅沅
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