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——大橙子留
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上期划线句答案
There are few businesses more sensitive to interest rates than banks. That’s because lenders generally make money off the difference between what they pay depositors and what they charge to borrowers, such as home buyers in need of mortgages and trading firms who want leverage to supercharge their bets.
没有哪个行业比银行对利率更敏感。这是因为银行的盈利主要来自于他们支付给存款人和向借款人（比如需要抵押贷款的购房者以及希望利用杠杆进行交易的公司）收取的利息差额。
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本期内容
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双语阅读
Para.1
Consumers may enjoy reading funny or sarcastic online product reviews, but does it influence what they buy? That’s the question my colleagues Susan Mudambi, David Schuff, Ermira Zifla and I wanted to answer with our new research into “pseudo-reviews.” By that, I don’t mean fake reviews that are designed to mislead consumers. Rather, pseudo-reviews, which could be written by anyone, are typically intended to amuse or wink at the reader, often while saying something genuine about the product.
Para.2
We found that the answer to the question is yes – but not in an entirely straightforward way. The whimsical nature of these reviews engages consumers, making them more interested in the product. A real-life example of this was in 2009, when thousands of reviews appeared on Amazon.com for a T-shirt featuring an image of three wolves howling at the Moon. The reviews, humorous, over the top and obviously made up, went viral, and the shirt became a bestselling item in Amazon’s apparel line.
Para.3
We reached our conclusions after conducting two separate online experiments in which we asked about 450 participants to read a series of product reviews based on actual reviews from Amazon. Some were genuine, but others were tweaked to sound funny or sarcastic, with positive and negative examples of each. Afterward, we asked about levels of amusement, uncertainty about the product and how likely the participants were to purchase the product.
Para.4
We found that a humorous review increases the feeling of amusement in a shopper and could make them more likely to purchase a product than if they had read a genuine and more serious review. We also found that a funny review can have the opposite effect by increasing consumer uncertainty, such as when the product is a complex item such as a flat-screen TV.
Para.5
In other words, it’s likely that pseudo-reviews can increase sales in certain types of situations, such as buying on impulse, by enhancing amusement. But it can hurt sales when a product requires more detailed evaluation, and the funny reviews confuse rather than inform would-be buyers.
本文节选自：The Conversation（对话）
发布时间：2024.9.13
作者：Sunil Wattal
原文标题：Funny reviews help engage consumers, fueling impulse buys − to a point, study shows
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写作句总结
原句：We found that a humorous review increases the feeling of amusement in a shopper and could make them more likely to purchase a product than if they had read a genuine and more serious review.
结构：We found that X increases the feeling of Y in Z and could make them more likely to do A than if they had done B.
我们发现X（某物）增加了Y（某种感觉）的程度，并且可能使Z（某人）更有可能做A（某事），而不是做B（另一件事）。
例句：We found that regular exercise increases the feeling of well-being in individuals and could make them more likely to maintain a healthy lifestyle than if they had not exercised regularly.
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阅读理解题
In the context of the research on "pseudo-reviews" discussed in the article, what is the primary impact of humorous reviews on consumer behavior?
A) Humorous reviews engage consumers and can enhance interest in a product, potentially leading to increased purchases.
B)Humorous reviews consistently lead to increased product purchases due to their entertaining nature.
C) Humorous reviews always create consumer uncertainty, resulting in decreased likelihood of purchasing a product.
D) Humorous reviews have a negligible effect on consumer behavior and product sales.
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打卡作业
翻译文章中的划线句，文末留言打卡，下期推送会在文章开头处公布参考翻译答案，大家一起来学习英语吧~
翻译 | 大橙子
校对 | 李柚子
词汇词组 | 西西弗
划线句讲解 | 流木
写作句总结 | 沅沅
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