Writing starts by Defining a word
S：advertise... to show a product...online... to consumers
T：if I just show this phone to you, am I advertising it?
S：to encourage them to buy it
T：to buy it, OK! Then, you said you “show” the product, but we don’t always see the product...
S：to introduce
T：Yes, introduce. So what do we introduce?
S：...everything...
T：(joking) everything is nothing
S：the difference of a product from others
T: only difference?
S: functions, ...usage, emm...advantages and prices...
T: Use ONE word to cover all these words (write down “functions...”)
S: information
T：yes, information (cross and write on board). Only products? For example, I teach you, and you pay me money, what product did I provide?
S：...service
T：exactly right! Service. And then, in what way? Only Online?
S：on TV, newspaper, and...
T：emm, even on the bus, train, metro. Now, one more question...are you sure that it is to “consumers”?
S：the public
T：Yes, “the public” or “people” (cross and write) . It is not until someone buys your product that we call him a “consumer”! The last question: encourage? Can I say “hey, you are a good boy, buy this phone!”? I am encouraging you.
S：attract
T：exactly! Attract----or tempt (cross and write), tempt, the word we learnt yesterday. Now we’ve got the complete definition of “advertise”-----
To advertise is to introduce the information of a product or service through TV, on line or any other media, to the public, to attempt them to buy it.
