大家好！
之前和大家分享了Malcolm Gladwell 的The Tipping Point: How Little Things Can Make a Big Difference 这本书。这次分享这位作者的另一本书Blink: The Power of Thinking Without Thinking，中译名《眨眼之间:不假思索的决断力》。
Blink 这本畅销书通过丰富的案例和深入的分析，以科普形式介绍了心理学和行为经济学对适应性潜意识的研究，让读者重新审视了直觉判断的重要性及其在日常生活和工作中的应用。书中的理念被许多人应用于企业决策、人力资源管理和市场营销等领域。
作者Malcolm Gladwell（马尔科姆·格拉德威尔）加拿大记者、作家和公众演说家。他是《纽约客》的特约撰稿人。他的著作经常涉及社会科学研究，以其深入浅出的写作风格和对复杂社会现象的通俗解读而闻名。
遇事时，我们如何做出判断？看完此书，让我对“直觉”这个概念有了更深的了解。书中通过一些案例的讲解，让我明白直觉判断的作用及局限性。书中一些令我印象深刻的内容，如：
“Thin-slicing” refers to the ability of our unconscious to find patterns in situations and behavior based on very narrow slices of experience.”
“Thin-slicing is part of what makes the unconscious so dazzling. But it’s also what we find most problematic about rapid cognition.”
“And the truth is that our unconscious is really good at this, to the point where thin-slicing often delivers a better answer than more deliberate and exhaustive ways of thinking.”
Thin-Slicing（薄片切割）指的是从短暂片段或少量信息中得出结论的能力。作者通过在电影、销售和广告、科学等领域的例子展示了这种能力。例如，心理学家通过观察短短几秒钟的视频片段，就能够预测一对夫妻的婚姻是否会成功。另一个例子是我们本能的读心能力，即只需看一个人的脸就能了解他的情绪。
“If Gottman observes one or both partners in a marriage showing contempt toward the other, he considers it the single most important sign that the marriage is in trouble.”
当一段感情里的双方开始互相嫌弃、鄙视，充满负面情绪时，这段感情估计已经亮起了红灯。
“Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions — we can alter the way we thin-slice — by changing the experiences that comprise those impressions. ”
经历和环境对我们的第一印象有重要影响，但这并不意味着我们无法改变我们的第一印象。就像在我到法国之前，我对法国有一些初步印象，比如以为蜗牛是法国人的日常菜，但实际上，很多法国人并不吃蜗牛。在法国的生活经历改变了我对这个国家的第一印象。
“How good people’s decisions are under the fast-moving, high-stress conditions of rapid cognition is a function of training and rules and rehearsal.”
我们的rapid cognition （直觉判断）可以通过经验、训练和知识来发展。通过充分的准备和练习，人们能够在压力下更好地作出正确的决定。
书中一些语录：
①“The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.”
②“Insight is not a lightbulb that goes off inside our heads. It is a flickering candle that can easily be snuffed out.”
③“When we become expert in something, our tastes grow more esoteric and complex.”
④“We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.”
这本书，对有些人来说，不算是有趣的书。如果你对做决策好奇，这本书是个不错的选择。分享此书的summary，b站同名账号可看。
因为公众号平台更改了推送规则。不想错过内容的朋友们，记得点下“赞”和“在看”，还有➕星标，防走失哦！
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本文作者：Eveline静 （Evelyne，独立老师）
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