EgateexTupuca:打通最后一公里,掘金安哥拉电商蓝海Unlock the Last Mile of Ecomerce

Chapter 1: Egatee的物流蓝图：构建覆盖全国的零担物流体系

之前写过一篇关于Egatee如何在安哥拉打造电商全链路生态的文章(安哥拉Egatee:如何打通线上线下,全力打造电商全链路生态? )。然而Egatee的目标远不止于成为一家B2B电商平台，而是希望在非洲建立一个完整的物流生态体系。它的愿景是打造一个庞大的物流基础设施网络，类似于中国的德邦物流模式，全面布局零担业务（LTL），以更灵活、更经济的方式解决商品配送的痛点。他们计划在未来几年内，联合嫁接Tupuca的本地化配送能力，全面覆盖安哥拉及其周边市场，甚至深入非洲腹地，成为B2B和B2C电商的桥梁。

Egatee还做了未来几年的物流规划，不仅旨在满足电商平台的配送需求，更希望通过零担业务的深入布局，赋能更多商家，让物流不再成为安哥拉电商发展的瓶颈，而是竞争优势。

Egatee’s Logistics Blueprint: Building a Nationwide LTL Logistics System

In a previous article, we explored how Egatee is building a full-chain e-commerce ecosystem in Angola (if you’re interested, be sure to check it out). However, Egatee’s ambitions extend far beyond being just a B2B e-commerce platform. The company envisions establishing a complete logistics ecosystem across Africa, positioning itself as a critical link between suppliers and consumers. Inspired by China’s Debon Logistics model, Egatee is rolling out a Less-than-Truckload (LTL) logistics network to address e-commerce delivery pain points in a more flexible and cost-effective manner.

Looking ahead, Egatee plans to integrate Tupuca’s localized last-mile delivery capabilities, ensuring comprehensive coverage across Angola and neighboring markets. Their long-term vision even includes expanding into deeper parts of the African continent, serving as a vital logistics bridge between B2B and B2C e-commerce.

Transforming Logistics from a Bottleneck into a Competitive Advantage

Egatee’s logistics strategy for the coming years goes beyond simply supporting its own e-commerce platform. The company aims to fundamentally reshape Angola’s logistics landscape by scaling its LTL operations, thereby empowering more businesses. This initiative is designed to ensure that logistics is no longer a bottleneck but rather a key competitive advantage for Angola’s growing e-commerce industry.

Chapter 2: Tupuca：Egatee物流体系的最后一公里合作伙伴

对于Egatee来说，商品的大规模跨省运输可以通过站点建设解决，但最后一公里的配送，则需要依赖成熟的本地化服务。Tupuca作为安哥拉本地最专业的即时配送平台，成为Egatee布局C端配送的首选合作伙伴。

为什么选择Tupuca？

Tupuca作为安哥拉领先的即时配送平台，自2015年以来积累了丰富的本地化经验，形成了独特的"多车型、全渠道、智能化”物流体系：

   1.  成熟的B2C和B2B经验：既能满足普通消费者的即时配送需求，也能为商家提供批量物流解决方案，这与Egatee的B2B模式完美契合。

2.  多元化运力：Tupuca拥有摩托车、轻型货车等多种配送工具，既能满足小件快递需求，也能覆盖大宗商品配送。

3.  无缝API集成：Tupuca的技术支持可与Egatee平台深度整合，实现订单流转与物流信息的实时可视化，提升客户体验。

    4.智能化调度系统：通过实时订单追踪、AI路径优化，最大程度地提升配送效率，同时降低成本。

5.  跨境物流能力：Tupuca在刚果金已有成熟业务，为Egatee开拓刚果金市场提供了天然的物流支持。

Egatee希望通过与Tupuca的合作，快速解决安哥拉市场的最后一公里配送问题，打造更高效的B2C配送链条。更重要的是，Tupuca已经在刚果金设立业务网络，这意味着Egatee无需从零开始，即可借助Tupuca的基础设施迅速进入该市场，打破安哥拉电商市场增长瓶颈。最终实现安哥拉生产、刚果金销售的跨境商业闭环。

Tupuca: Egatee’s Last-Mile Logistics Partner

For Egatee, large-scale interprovincial transportation can be managed through logistics hubs and distribution centers, but the last-mile delivery requires a strong, localized service. As Angola’s most professional on-demand delivery platform, Tupuca has become Egatee’s preferred partner for expanding into direct-to-consumer (B2C) logistics.

Why Choose Tupuca?

Since its establishment in 2015, Tupuca has built an extensive local logistics network, developing a unique multi-vehicle, omni-channel, and intelligent delivery system. This makes it the ideal partner for Egatee’s logistics expansion.

1. Proven Expertise in Both B2C and B2B Logistics

• Tupuca handles both instant consumer deliveries and bulk logistics solutions for businesses, making it a perfect match for Egatee’s B2B and B2C logistics needs.

2. Multi-Modal Delivery Capabilities

• With motorcycles for small packages and light trucks for larger shipments, Tupuca ensures flexible, scalable delivery solutions.

3. Seamless API Integration

• Tupuca’s tech infrastructure integrates directly with Egatee’s platform, allowing real-time order tracking, automated dispatching, and improved customer experience.

4. AI-Powered Smart Dispatching System

• Real-time order tracking and AI-driven route optimization maximize delivery efficiency while reducing costs.

5. Cross-Border Logistics Capabilities

• Tupuca already has an established logistics network in the Democratic Republic of Congo (DRC), providing Egatee with a ready-made gateway into the DRC market.

How Egatee & Tupuca Are Solving Angola’s Last-Mile Challenge

By partnering with Tupuca, Egatee is rapidly overcoming Angola’s last-mile delivery bottleneck, creating a more efficient and scalable B2C logistics network. More importantly, Tupuca’s existing presence in the DRC eliminates the need for Egatee to build logistics infrastructure from scratch, enabling seamless market expansion.

Ultimately, this partnership will establish a cross-border e-commerce loop, where goods produced in Angola can be efficiently sold in the DRC, breaking through Angola’s e-commerce growth limitations.

Chapter 3:安哥拉物流破局：两大巨头如何联手破解安哥拉物流难题？

安哥拉的物流挑战堪称“地狱级”难度：

•公路网络覆盖率低，运输时间长，风险大。

•配送至偏远地区成本高，速度慢，触达难。

•电商普及率低，物流服务不够专业化，影响消费者体验。

Egatee与Tupuca的合作，正是为了解决这些痛点，提出了一套“全链路”物流解决方案：

1.  本地仓储+区域配送联动

•  Egatee在安哥拉多个城市（如胡安博Huambo和卢班戈Lubango）建立区域仓储中心，减少长途运输成本，提高配送效率。

•  Tupuca的摩托车快递和大件货车团队，实现从仓库到消费者的无缝连接。

2.  B2B与B2C同步推进

•  Egatee主攻批发市场，为商家提供一站式采购服务；Tupuca则借助其C端配送网络，为消费者提供即送即达的便捷体验。

3.  科技赋能，智能物流升级

 •  API无缝集成，Egatee下单后自动接入Tupuca系统，实现全程可视化追       踪，减少订单丢失和延误的风险。

•  大数据分析精准预测物流需求，优化运输线路，提高运营效率。

Cracking Angola’s Logistics Puzzle – How Two Industry Giants Are Solving the Country’s Toughest Challenges

Angola’s logistics challenges are notoriously difficult, posing a “hell-level” complexity for businesses:

• Limited road network coverage results in long transport times and high logistical risks.

• Delivering to remote areas is costly, slow, and difficult to access.

• Low e-commerce penetration and lack of professional logistics services negatively impact the overall consumer experience.

A Full-Chain Logistics Solution: How Egatee & Tupuca Are Transforming Angola’s E-commerce Logistics

To address these pain points, Egatee and Tupuca have developed an integrated end-to-end logistics solution, built around three core strategies:

1. Regional Warehousing + Localized Distribution

• Egatee is establishing regional warehousing hubs in key cities such as Huambo and Lubango, reducing long-haul transportation costs and improving delivery efficiency.

• Tupuca’s fleet of motorcycles and trucks ensures seamless last-mile delivery, efficiently connecting warehouses to end consumers.

2. Parallel Growth in B2B and B2C Logistics

• Egatee focuses on bulk wholesale, providing merchants with a one-stop sourcing solution.

• Tupuca leverages its last-mile consumer delivery network, ensuring fast and convenient deliveries to end-users.

3. Technology-Driven Smart Logistics

• Seamless API integration allows Egatee orders to automatically sync with Tupuca’s system, enabling real-time tracking and reducing the risk of lost or delayed shipments.

• Big data analytics help accurately predict logistics demand, optimizing transportation routes and improving operational efficiency.

Through this partnership, Egatee and Tupuca are not just solving Angola’s logistics challenges—they are redefining the country’s entire e-commerce infrastructure.

Chapter 4:为什么To C模式是未来？让中国商家看到非洲市场的新机遇

近年来，传统零售模式的弊端在安哥拉市场越来越明显，高昂的租金、装修、人工、库存积压、竞争激烈等因素使得利润空间不断被压缩。Egatee通过直接To C（面向消费者）模式，跳过中间环节，借助Tupuca的物流能力，实现商品直达客户，极大降低了运营成本，提高了市场竞争力。这不仅仅是安哥拉市场的趋势，更是全球新兴市场的商业进化方向。

为什么中国商家应该关注To C模式？

目前，很多中国商家仍然停留在“租商铺—批发—传统零售”的老思维，而忽略了全球零售格局已经发生巨变。在安哥拉市场，传统商贸城和零售店面的线下模式越来越难做，也正在被更高效、更灵活的电商模式取代。传统零售模式已不再适应新市场：

1.传统模式的高成本结构

在中国商家的思维惯性里，进入一个市场往往意味着：

•租一个商铺

•承担高昂的租金

•雇佣本地员工管理销售

•大批量囤货，承担库存和现金流压力

•线下零售店面涉及复杂的税收与监管

但现实是，市场竞争已经改变，线下店铺模式越来越难以维持高利润：

•租金和人工成本不断上升

•大额库存占用大量现金流，销售周期长

•面向C端的零售价格必须加上高额溢价，导致竞争力下降

2.传统零售VS.直播电商

在中国市场，直播电商已经成为许多商家摆脱线下高成本模式的关键。相比之下，直播卖货、社交电商等To C模式更符合现代消费者的购物习惯：

•直播带货更直观，减少中间环节

•不需要线下门店，降低固定成本

•社交裂变传播，提高用户转化率

•小批量快周转，减少库存压力

现在，中国商家在非洲市场面临的机遇，就像当年拼多多、抖音电商刚刚起步时一样，正是快速占领市场的最佳窗口期。

Why To-C is the Future: A New Opportunity for Chinese Businesses in Africa

In recent years, the drawbacks of traditional retail models have become increasingly evident in Angola. High rents, renovation costs, labor expenses, inventory pressure, and fierce competition have significantly squeezed profit margins. By adopting a direct-to-consumer (To-C) model, Egatee eliminates intermediaries and leverages Tupuca’s logistics network to deliver goods straight to customers. This approach drastically reduces operational costs and enhances market competitiveness. But To-C is not just the future of Angola—it represents a fundamental shift in emerging markets worldwide.

Why Should Chinese Businesses Pay Attention to the To-C Model?

Many Chinese businesses still follow the traditional “rent a shop—wholesale—retail” model, overlooking the massive transformation taking place in the global retail landscape. In Angola, the traditional brick-and-mortar business model is becoming increasingly unviable as it is being replaced by more efficient and flexible e-commerce strategies.

Traditional Retail No Longer Fits the New Market Reality

1. The High-Cost Structure of Traditional Retail

For many Chinese merchants, entering a foreign market typically involves:

• Renting a physical storefront

• Paying high rental fees

• Hiring local staff to manage sales

• Stocking large inventories, tying up cash flow

• Navigating complex tax and regulatory policies for offline retail

However, market dynamics have changed, making traditional retail harder to sustain profitably:

• Rent and labor costs continue to rise

• Bulk inventory leads to significant cash flow pressure and slow turnover

• High retail markups reduce competitiveness, making it difficult to attract customers

2. Traditional Retail vs. Live Commerce

In China, live-streaming e-commerce has become a key strategy for many businesses to escape the high costs of offline retail. Compared to traditional retail, live-stream selling and social e-commerce align more closely with modern shopping habits:

• Live-stream sales provide a more engaging, direct customer experience

• No need for a physical store, reducing fixed costs

• Social sharing and viral marketing increase conversion rates

• Small-batch, fast turnover minimizes inventory risk

Africa’s E-commerce Boom: A Window of Opportunity for Chinese Merchants

Right now, Chinese businesses in Africa are at the same pivotal moment that platforms like Pinduoduo and Douyin (TikTok) e-commerce were in their early days. The Angolan e-commerce market is still in its infancy, meaning this is the perfect time for early movers to gain market dominance.

For Chinese merchants, transitioning to the To-C model is not just a choice—it is the key to capturing the next wave of e-commerce growth in Africa.

Chapter 5: 为什么To C是破局之道？Egatee的To C逻辑

Egatee采用To C模式的核心逻辑是：

1.  供应链直连消费者，砍掉中间层层加价

•  通过Egatee平台，直接从批发端供货给消费者，跳过传统经销商和零售商，从而实现更低的售价。

•   传统商贸城的商家，往往只能依靠低利润、高周转来维持生意，而To C模式下，同样的产品，利润空间更健康，让商家能投入更多资源进行促销活动、社交裂变、直播带货等营销手段，进一步扩大营业范围，提高整体销售额。

2.  Tupuca负责配送，零库存低风险

•  以往商家需要囤货、租仓库、管理库存，但Egatee的To C模式不需要大额库存，减少了商家的财务压力。

•   Tupuca负责最后一公里配送，商家只需专注于销售，无需自己安排物流。

3.  裂变营销：未来借鉴拼多多的玩法

•  低价吸引+社交裂变等模式，会让客户自发传播商品，获取更多用户。

•  在安哥拉，消费者对“价格敏感度”极高，低价策略更容易引爆市场。

4.安哥拉市场仍处于电商初级阶段，正是最佳入场时机

•  目前，安哥拉的电商生态仍在发展初期，先行者更容易建立品牌影响力。

•  谁能率先布局To C模式，谁就能抢占市场先机，在市场成熟后占据优势地位。

To C是未来，先行者将赢得最大红利

安哥拉市场正在经历从传统零售向电商模式的转变，谁能率先布局To C模式，谁就能成为市场赢家。基于中国和全球的电商发展经验，在电商生态发展初期，先行者更容易建立品牌影响力。对于中国商家来说，现在正是最佳时机进入这一市场。

To C的逻辑很简单：

1.  省掉商铺、人工、库存成本，利润更高

2.  利用社交裂变，实现更快增长

3.  直接链接消费者，让价格打到极致

中国商家，如果还在用传统批发+零售模式思考安哥拉市场，你可能已经错过了一个巨大机会。To C才是未来，先布局，先赚钱。

Why To-C is the Key to Breaking the Market? Egatee’s To-C Strategy

Egatee’s adoption of theTo-C (direct-to-consumer) modelis based on the following core principles:

1. Direct Supply Chain to Consumers – Eliminating Middlemen and Markups

• Through Egatee’s platform, products are shipped directly from wholesalers to consumers, bypassing traditional distributors and retailers, resulting in significantly lower prices.

• Traditional merchants in trade hubs often rely on low-margin, high-turnover strategies to survive. In contrast, the To-C model provides healthier profit margins, allowing merchants to invest in promotions, viral marketing, and live-stream sales, expanding their customer base and increasing overall sales volume.

2. Tupuca Handles Delivery – Zero Inventory, Low Risk

• Previously, merchants had to stockpile inventory, rent warehouses, and manage logistics, creating financial pressure. With Egatee’s To-C model, large inventories are no longer needed, reducing merchants’ cash flow burden.

• Tupuca takes care of last-mile delivery, allowing merchants to focus entirely on sales without worrying about logistics.

3. Viral Marketing – Inspired by the Pinduoduo Model

• Low-price attraction + social sharing strategies encourage customers to promote products themselves, helping to acquire more users organically.

• In Angola, where price sensitivity is extremely high, a low-cost strategy is the most effective way to capture market share quickly.

4. Angola’s E-commerce Market is in its Early Stage – The Best Time to Enter

• Angola’s e-commerce ecosystem is still in its infancy, making it easier for early entrants to establish brand dominance.

• Those who adopt the To-C model first will gain a first-mover advantage and secure long-term market leadership as the sector matures.

To-C is the Future – First Movers Will Reap the Biggest Rewards

Angola is undergoing a shift from traditional retail to e-commerce. Whoever seizes the To-C opportunity first will become the market leader. Based on China’s and other global e-commerce markets’ evolution, early adopters always have the highest chance of building strong brand recognition.

The To-C Model is Simple:

1.   No need for physical stores, labor, or inventory – higher profits.

2.   Leverage social marketing for rapid growth.

3.   Direct connection with consumers, allowing for unbeatable prices.

For Chinese merchants, if you are still relying on the traditional wholesale + retail model in Angola, you may already be missing a massive opportunity. To-C is the future—get in early, profit early.

Chapter 6: 跨境设想：如何帮助安哥拉商家将商品卖到刚果金？

安哥拉市场的增速逐步放缓，市场竞争激烈，价格战成了常态。在这样的背景下，安哥拉商家亟需寻找新的增长点，而刚果金正是一个充满机遇的市场：

•消费潜力大：刚果金有超过1亿人口，电商渗透率低，增长空间广阔。

•供应链需求旺盛：由于本地制造业薄弱，对进口商品有较高需求，安哥拉可借此实现产品外销。

Egatee如何联合Tupuca，帮助安哥拉商家拓展刚果金市场？

刚果金市场营商环境复杂，要以稳妥的方式切入是目前市场达成的普遍共识。一开始Egatee将不会直接进入刚果金市场，而是希望定位为“赋能者”，以“Tupuca提供刚果金跨境物流服务”为核心，帮助安哥拉商家将商品销往刚果金市场，实现更大区域市场的联动。

战略思路：

1.  安哥拉市场先跑通To C模式，积累经验。

•  在Egatee平台上完成安哥拉市场的线上化转型，让供应商习惯于直接面向消费者。

•  通过Tupuca高效配送，解决安哥拉市场的“最后一公里”问题。

2.  帮安哥拉商家逐步开拓刚果金市场，依托Tupuca完成跨境配送。

•  供应商不需要操心跨境物流问题，Egatee直接帮他们在安哥拉Egatee“刚果金专区”上架，Tupuca负责把商品送达刚果金消费者手中。

•  以“Egatee提供平台+ Tupuca负责跨境物流”的模式，帮助安哥拉商家把商品卖到刚果金市场。

3.  金融服务支持，降低供应链风险：

• Egatee将来可能会提供订单融资、信用担保等金融工具，确保供应商在跨境交易中的安全性。

•  例如，Egatee可以为供应商提供分期付款选项，缓解资金周转压力。

4. 逐步收集市场反馈，验证跨境电商的可行性：

目前，Egatee的初步计划是先向市场释放信息，让潜在的安哥拉商家看到跨境销售的潜力。前期收集市场反馈也是了解商家的顾虑和需求，再决定下一步的推进策略。

最终目标是：如果足够多的商家感兴趣，那么Egatee与Tupuca将共同投入资源，打通安哥拉—刚果金的跨境通道。Egatee也会通过数据分析，持续指导安哥拉的商家，哪些商品在刚果金卖得更好，帮助商家调整选品，提高销售成功率。

Cross-Border Expansion: How Can Egatee Help Angolan Merchants Sell to the DRC?

As growth in the Angolan market slows and competition intensifies, price wars have become the norm. In this environment, Angolan merchants must find new growth opportunities, and the Democratic Republic of Congo (DRC) presents a massive potential market:

• Huge Consumer Base: The DRC has over 100 million people, with low e-commerce penetration and vast growth potential.

• High Demand for Imported Goods: Due to weak local manufacturing, the demand for imported products is strong, giving Angola an opportunity to expand its exports.

How Egatee & Tupuca Can Help Angolan Businesses Expand into the DRC

The DRC market is known for its complex business environment, and a cautious, well-structured entry strategy is widely recognized as the best approach. Instead of directly entering the DRC, Egatee will position itself as an enabler, using Tupuca’s cross-border logistics to help Angolan merchants sell into the DRC market and connect regional trade flows.

Strategic Approach:

1. First, Optimize the To-C Model in Angola to Build a Strong Foundation

• Complete Angola’s digital transformation on the Egatee platform, familiarizing suppliers with selling directly to consumers.

• Leverage Tupuca’s last-mile delivery network to solve Angola’s logistics challenges and establish a reliable fulfillment system.

2. Gradually Expand Angolan Merchants into the DRC, Using Tupuca for Cross-Border Logistics

• Merchants won’t need to handle cross-border logistics—Egatee will list their products in a dedicated “DRC Market” section on the Angola Egatee platform, while Tupuca ensures direct delivery to DRC consumers.

• This “Egatee as the platform + Tupuca as the cross-border logistics provider” model will enable seamless expansion into the DRC market.

3. Financial Services to Reduce Supply Chain Risks

• Egatee may introduce financing solutions, such as order financing and credit guarantees, to ensure safe cross-border transactions.

• For example, Egatee could offer installment payment options to help suppliers manage cash flow.

4. Collect Market Feedback to Validate Cross-Border E-commerce Viability

• Egatee’s initial plan is to test market interest by informing Angolan merchants about the cross-border opportunity.

• The company will gather feedback to understand merchants’ concerns and expectations, refining its next steps accordingly.

Final Goal: Establishing a Seamless Angola-DRC Cross-Border Trade Corridor

If a critical mass of merchants expresses interest, Egatee and Tupuca will jointly invest resources to build a structured cross-border trade route between Angola and the DRC. Additionally, Egatee will leverage data analytics to identify best-selling products in the DRC, helping Angolan merchants adjust their product selection and increase their chances of success.

展望未来：电商的尽头是物流，物流的尽头是整合，整合的尽头是共赢

在非洲，电商的尽头从不是“价格战”，而是如何解决“物流战”。Egatee与Tupuca的携手，或许将成为这场战役中最有力的破局者。

Egatee与Tupuca的合作，不仅仅是一次商业合作，更是一场物流格局的变革。未来，随着Egatee站点的逐步落地，Tupuca的配送能力不断提升，双方将在安哥拉和刚果金市场，建立起一个高效、低成本的电商物流生态。

另外，Egatee x Tupuca的合作，不仅帮助安哥拉市场降低商品价格，提高消费者福利，同时也为刚果金市场提供更具性价比的商品，实现安哥拉生产+刚果金销售的跨境电商闭环。

最终的目标是：

1.  打造一个全新的To C模式，彻底改变安哥拉的零售业态。

2.  通过Tupuca的跨境物流能力，帮助安哥拉商家走向更广阔的市场。

3.  让更多供应商加入Egatee，享受更低成本、更高销量的电商红利。

Egatee x Tupuca正在做的不仅仅是电商，而是在重塑非洲区域零售模式，为当地消费者提供更便捷、更实惠的购物体验。

Looking Ahead: The Future of E-commerce is Logistics, The Future of Logistics is Integration, and the Future of Integration is Win-Win

In Africa, the ultimate challenge in e-commerce is not price wars—but logistics wars. The partnership between Egatee and Tupuca may become the most powerful disruptor in this battle.

This collaboration is not just a business partnership—it represents a fundamental shift in the logistics landscape. As Egatee expands its logistics hubs and Tupuca strengthens its last-mile delivery capabilities, both companies will work together to build an efficient, low-cost e-commerce logistics ecosystem across Angola and the Democratic Republic of Congo (DRC).

Furthermore, the Egatee x Tupuca partnership goes beyond cost reduction and consumer benefits in Angola—it also enables high-quality, cost-effective goods to reach the DRC market, creating a seamless cross-border e-commerce loop where Angola serves as a production hub and the DRC as a sales market.

The Ultimate Goal:

1.   Establish a new To-C (direct-to-consumer) model that will transform Angola’s retail industry.

2.   Leverage Tupuca’s cross-border logistics capabilities to help Angolan merchants expand into larger markets.

3.   Attract more suppliers to Egatee, allowing them to benefit from lower costs and higher sales volumes in the e-commerce space.

What Egatee and Tupuca are building is not just an e-commerce platform—they are reshaping the retail landscape in Africa, making shopping more convenient, more affordable, and more accessible for local consumers.