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在一个网络连接曾经对许多人遥不可及的市场中，Africell 以数字时代的先行者姿态，为安哥拉重新定义了现代化的连接方式。凭借大胆的愿景和对普惠理念的坚持，Africell 正在将互联网从奢侈品转变为日常生活的一部分。从繁华的城市到偏远的乡村，Africell 不仅提供价格亲民的网络服务，更在赋能社区、激发创新的同时，重塑安哥拉的数字版图。在这个新时代，Africell 用实际行动证明，真正的进步源于为所有人创造机会，让连接触手可及。
文 | Caroline Liang
Africell:数字时代的先驱者，重新定义安哥拉电信市场
Africell: A Digital Pioneer Redefining Angola’s Telecom Market
Africell, a privately owned mobile network operator, entered the Angolan telecommunications market in April 2022, becoming the country’s third operator after the state-owned Unitel and currently suspended Movicel Since its launch, Africell has pursued a dynamic strategy focused on affordability, digital innovation, and expansive growth to challenge the existing market dynamics.
Africell，一家充满活力的私营移动网络运营商，于2022年4月正式进入安哥拉电信市场，成为继国有企业Unitel和暂停运营的Movicel之后的第三家运营商。从一开始，Africell就以其敏锐的战略眼光打破常规，以亲民的价格、数字创新和全面扩张为核心，重新定义了市场规则，向传统垄断格局发起了有力挑战。
Breaking the Monopoly: From Exclusivity to Digital Inclusion
In Angola, the internet was once a luxury—a distant island beyond the reach of ordinary citizens. For years, Unitel, as the market’s biggest provider, maintained high prices that placed connectivity out of reach for most people. Internet access became an “elite privilege,” while the majority relied on radio broadcasts to gather fragmented information, effectively shut out from the doors of the digital era.
Africell’s entry into the market disrupted this stagnant status quo like a stone dropped into a still pond, creating ripples of change. This was not just the start of a price war but the dawn of a digital revolution centered on affordability, stability and inclusion.
破局者的崛起：从传统垄断到数字普惠
在安哥拉，网络曾是奢侈品，是高悬在普通人生活之外的一座孤岛。作为长期以来的市场垄断者，Unitel的高昂资费让大部分人望而却步。网络消费几乎成了“精英的特权”，而普通人只能依赖收音机零碎地获取信息，像是被拒之于数字时代的大门之外。
Africell的入局，就像是一枚投入平静湖面的石子，掀起了波澜，打破了长久以来的市场僵局。这不仅仅是价格战的开端，更是一场围绕“亲民普惠”和“稳定连接”的数字革命的序幕。
Affordable Pricing: From Luxury to Daily Necessity
Africell’s first game-changing move was its pricing strategy. The company keenly targeted the market’s pain point: making the internet accessible and affordable for everyone.
• Daily Data Bundles:For just a few hundred Kwanzas, users can enjoy high-speed internet. For those who had previously been excluded by prohibitive costs, this was a transformative shift.
• High-Value Data Plans:
Africell’s data plans provide a significant value advantage compared to competitors, offering users greater access to the internet at an affordable cost. By making connectivity more accessible, Africell has transformed the perception of the internet from a luxury into an everyday essential. This shift has not only enabled more people to go online but has also empowered them to embrace new opportunities in communication, education, and economic activity.
价格破局：让网络从奢侈品变为日常品
Africell的第一个“杀手锏”是定价。它精准地瞄准了市场痛点：让互联网真正用得起。
• 每日流量畅享包：只需几百宽扎，用户就可以畅享高速流量。对于那些曾因为价格高昂而不得不远离网络的人来说，这是一个天大的改变。
• 高性价比数据套餐：让互联网触手可及
Africell的数据套餐相比竞争对手，具有明显的优势，让更多用户能够以实惠的成本轻松接入互联网。这种直接而有力的价格优势，使网络不再是某一部分人的专属，而是真正成为每个人都能负担得起的日常工具。网络普及的背后，是人们生活方式的改变。当上网不再是负担，更多机会便随之而来。
Dual SIM Strategy: Practical Choices and Smart Trade-Offs
While Africell’s data packages offer undeniable value, market inertia remains a challenge. Many Unitel users have a long-standing reliance on their existing numbers, which are deeply tied to personal and professional relationships. The absence of number portability further raises the cost of switching carriers.
In response, Angola’s consumers have embraced the dual SIM solution as a pragmatic compromise:
• Data with Africell: Affordable, high-speed connectivity for browsing, streaming, and daily online needs.
• Calls with Unitel: Retaining existing numbers for voice calls to preserve continuity.
This strategy reflects the Angolan consumer’s sharp eye for value and convenience. For Africell, it offers a gateway into users’ digital lives. While Unitel may still hold the primary spot for calls, Africell’s SIM card becomes the essential key for accessing a modern digital lifestyle.
By turning affordability into opportunity, Africell is not only connecting users but also redefining what connectivity means—transforming it from an unreachable luxury into a bridge to the digital world.
双卡双待：用户的现实选择与精明权衡
尽管Africell的数据优势明显，但市场惯性也不容小觑。许多UNITEL老用户对自己的号码有深厚的依赖——无论是商务联系还是个人关系，换号成本太高。携号转网尚未普及的当下，双卡双待成为安哥拉人最务实的选择：
• 流量用Africell，物美价廉、畅快刷屏；
• 通话留Unitel，维持现有联系，避免换号的麻烦。
这种组合策略，折射出消费者对性价比的精明权衡，也为Africell提供了快速切入市场的机会。在人们的手机里，Africell的SIM卡不仅是“第二张卡”，更是通往数字生活的钥匙。
Nurturing a Digital Ecosystem: Unlocking New Possibilities
催生数字生态：激活生活的新可能
Africell’s network is more than just a “connection”; it is fertile ground where diverse digital services take root and flourish, giving rise to a multi-dimensional ecosystem. By providing affordable, reliable internet access, Africell has transformed how people work, live, and engage with the digital world. Young people are no longer passive consumers of information—they are now participants and creators, expressing themselves and sharing their lives through digital platforms.
• A Window to the World for the Youth:
In the past, being an active part of the world beyond their borders was difficult and expensive for young Angolans. Today, platforms likeTikTok and YouTube have become part of their daily lives.Watching short videos, joining viral dance challenges, or accessing free online courses opens their horizons and keeps them in sync with global trends. The digital window has transformed them from observers to active participants in a broader world.
• Enabling Daily Convenience: Mobility and Lifestyle:
Africell’s network has allowed platforms like Heetch(ride-hailing) and Tupuca (food delivery) to further integrate into urban life. Services that were seen as elitist just a few years ago—ordering a ride through an app or having a hot meal delivered to your doorstep—have now become the new normal. Even in smaller towns, these digital conveniences are gradually taking root, improving the quality of life for countless families.
• Empowering Small Businesses and Micro-Entrepreneurs:
The rise of e-commerce platforms has given traditional market vendors and small businesses a new lease on life. With tools like WhatsApp groups and Facebook ads, combined with Africell’s stable, high-speed internet, small traders can reach a wider customer base. Digital tools transform humble market stalls into modern, competitive businesses, bringing a fresh sense of professionalism and opportunity to small-scale entrepreneurs.
• Creating Flexible Job Opportunities:
For many who once struggled to find steady work, Africell’s affordable internet has unlocked opportunities in the growing digital economy.Yango and Heetch drivers and Tupuca delivery workers can more affordably earn reliable incomes with nothing more than a smartphone and a data plan. Africell’s network connects them to the urban workforce, linking them to flexible employment options and empowering them to carve out their own paths in the digital economy.
In the modern world, the internet is no longer a luxury—it is fundamental infrastructure. Africell’s commitment to digital inclusion has made this infrastructure accessible and affordable to all, empowering individuals and businesses to thrive in ways that were previously unimaginable.
催生数字生态：激活生活的新可能
Africell的网络不仅是一个“通道”，更是一片“土壤”，让各种数字服务得以快速生长，逐步形成一个多维度的生态系统。Africell让人们的娱乐方式更加丰富。年轻人不再只是信息的被动接收者，他们通过社交平台表达自我、分享生活，成为数字时代的参与者和创造者。
•年轻人打开世界的窗口：过去，安哥拉的年轻人很难真正融入更广阔的世界，跨越国界的交流既昂贵又不易；现在，刷TikTok、看YouTube短视频、追全球潮流成了日常。一场线上舞蹈挑战、一堂免费的在线课程，让他们与全球同步，眼界随之打开。
• 出行与生活：Africell的网络让Heetch（线上打车）、Tupuca（外卖服务）等平台迅速走进大众生活。过去难以想象的线上打车、外卖服务，如今已成为城市生活的新常态，甚至在一些乡镇也逐渐普及。
• 电商与小微企业：电商平台的兴起让许多小商户找到了新的生意渠道。一个流畅的WhatsApp群、一则Facebook广告，搭配Africell高速稳定的网络，传统市场里的摊贩也能摇身一变，成为“数字商人”。 数字化工具让小本生意多了几分现代感，也多了几分竞争力。
• 灵活就业的机会：Yango和Heetch的司机、Tupuca的外卖员，曾经找工作难、收入不稳定的人群，如今只需一部智能手机和Africell的流量，就能加入城市的数字经济大潮，找到属于自己的生存之道。
网络之于现代社会，是一项基础设施。而Africell的数字普惠，让这一基础设施真正变得触手可及。
Financial Inclusion: Bringing Everyone into the Digital Economy
金融普惠：让每个人都能触摸数字经济
A thriving digital ecosystem cannot exist without reliable financial services. Africell’s Afrimoney mobile payment platform provides financial freedom to those previously excluded from traditional banking systems:
• Convenient Mobile Payments: From buying groceries and paying for transportation to transferring money, Afrimoney simplifies everyday transactions. It eliminates the hassles of cash payments, making transactions quicker, safer, and more accessible.
• Supporting Small Businesses: For micro and small businesses, Afrimoney enables cashless transactions, reducing the risks of handling cash, such as theft or errors in change. This not only improves efficiency but also allows merchants to operate with greater confidence and security.
• Integration with Other Services: Afrimoney is more than just a digital wallet; it is deeply integrated with e-commerce, ride-hailing services, utility bill payments, and more. This creates a vibrant and interconnected digital ecosystem that links urban and rural users, enabling seamless access to essential services.
• Empowering Women and Youth: Traditionally marginalized groups, such as women and young entrepreneurs, now have the opportunity to participate equally in economic activities. Afrimoney empowers them with secure, accessible financial tools, unlocking their potential and paving the way for inclusive growth.
Through Afrimoney, Africell is not just facilitating transactions but creating a bridge to the digital economy, ensuring that financial empowerment reaches every corner of society.
金融普惠：让每个人都能触摸数字经济
数字生态的繁荣离不开金融服务的支持。Africell推出的Afrimoney移动支付平台，为那些缺乏传统银行账户的普通人带来了金融自由：
• 便捷的移动支付：从买菜、付车费到转账汇款，Afrimoney简单易用，让现金交易的“麻烦”成为过去式。
• 支持小微企业成长：商户们通过Afrimoney进行无现金交易，减少了找零和现金遗失的风险，生意变得更高效、更安全。
•与其他服务集成：Afrimoney不仅仅是支付工具，还与电商、打车软件、水电缴费等平台深度集成，构建起一个充满活力的数字生态系统，将城市与农村用户紧密连接。
• 金融赋能女性与青年：在Africell的数字生态里，传统上被忽视的群体如女性和年轻创业者，终于拥有了平等参与经济活动的机会。
Innovation and Social Responsibility: Africell’s Commitment to Society
创新与公益并行：Africell的社会责任
Beyond its commercial success, Africell has made remarkable strides in social responsibility, balancing innovation with a deep commitment to community development.
• Supporting Arts and Culture:Africell actively promotes local art and culture by designing creative and visually impactful public projects that blend digital technology with artistic expression. Through initiatives such as funding local artists and creative programs, Africell empowers young talent to share their work with the world, providing a platform for creative voices to be seen and heard.
• Prioritizing Education:Recognizing the transformative power of education, Africell partners with schools and community organizations to provide free Wi-Fi and digital learning resources, ensuring that modern education reaches more young people. Additionally, Africell collaborates with local groups to offer digital skills training, helping individuals acquire the tools needed to thrive in the digital economy and embrace new career opportunities.
These initiatives not only strengthen Africell’s brand recognition but also position the company as a driving force for social progress. The digital ecosystem Africell is building represents far more than a commercial achievement; it is a catalyst for meaningful and far-reaching societal transformation, creating opportunities, reducing inequalities, and shaping a more inclusive future.
创新与公益并行：Africell的社会责任
除了商业成就，Africell在公益事业上也做得有声有色。他们积极支持艺术与文化，设计了许多富有创意和美感的公共项目，将数字技术与艺术结合。例如，他们资助了多个本地艺术家项目，帮助年轻人通过创意表达走向世界。
此外，Africell也深知教育的重要性。他们与学校和社区组织合作，提供免费Wi-Fi和数字教育资源，让更多年轻人能够接受到现代化的教育。Africell还与本地组织合作，提供数字技能培训，帮助人们适应数字经济时代的新职业机会。
这些努力不仅提高了Africell的品牌认知度，也让公司成为推动社会进步的重要力量。Africell所构建的数字生态不仅是商业上的成功，更是一次社会意义深远的变革。
Building a Strong Foundation: The Backbone of the Digital Ecosystem夯实基础设施：数字生态的根基
Without a robust network infrastructure, digital aspirations are little more than castles in the air. Upon entering the Angolan market, Africell prioritized large-scale infrastructure development to lay the groundwork for the country’s digital future:
• Introduction of 5G Networks: As the first telecom operator to launch 5G services in Angola, Africell delivers faster, more stable connectivity. This advancement meets the growing demands of users for entertainment, education, and communication while enabling enterprises and industries to embrace digital transformation.
• Establishment of a High-Tech Data Center: Africell built a state-of-the-art data center in Luanda, serving as a cornerstone for Angola’s digital ecosystem. This facility not only ensures secure and reliable network services but also provides cloud solutions for businesses, enhancing operational efficiency and driving digital business upgrades.
• Expanding Network Coverage Nationwide: From bustling cities to rural villages, Africell is systematically addressing coverage gaps by deploying signal towers to reach underserved areas. By bringing seamless connectivity to remote regions, Africell is not only advancing technological access but also helping bridge the urban-rural divide, ensuring that no one is left behind in the digital revolution.
夯实基础设施：数字生态的根基
没有坚实的网络基础设施，一切数字梦想都只能是空中楼阁。Africell在进入市场后，将大规模的基础设施建设放在首位：
• 5G网络的引入：作为安哥拉首家推出5G服务的运营商，Africell提供了更快、更稳定的网络连接。这不仅满足了普通用户日益增长的娱乐、学习和沟通需求，更为企业和工业数字化转型创造了可能。
• 数据中心建设：Africell在罗安达建设的高科技数据中心，成为安哥拉数字生态的重要支柱。数据中心不仅能保障网络服务的安全性和稳定性，还为企业提供云服务，帮助他们提升效率，推动业务数字化升级。
• 覆盖城乡的信号塔布局：从城市到乡村，Africell正在一步步填补信号盲区，让偏远地区的人们也能享受到与城市同步的数字生活。这不仅是技术的普及，更是对城乡差距的一次弥合。
Alignment with Global Development Goals
与全球发展目标的高度契合
The launch of Afrimoney aligns seamlessly with several global and regional development initiatives:
• Digital Transformation with Africa Initiative: As part of a U.S.-led strategy, Africell actively contributes to building secure and scalable internet infrastructure across the African continent. Afrimoney emphasizes secure and reliable digital payments, advancing financial inclusion and modernizing Africa’s financial systems.
• Lobito Corridor Project: This regional development initiative aims to enhance trade, connectivity, and economic integration between Angola, Zambia, and the Democratic Republic of Congo (DRC). Africell’s mobile payment solutions serve as a critical financial backbone for cross-border trade and local economic activities, fostering regional cooperation and development.
Global Recognition: A Digital Transformation Pioneer
Africell’s efforts in driving digital transformation have earned recognition on the global stage. In December 2024, Africell CEO Ziad Dalloul presented the company’s strategies for digital connectivity and financial inclusion to U.S. President Joe Biden and African leaders at the U.S.- Africa Leaders Summit. This acknowledgment highlights Africell’s pivotal role in advancing Africa’s digital future and positioning itself as a leader in the continent’s digital revolution.
与全球发展目标的高度契合
Afrimoney的推出与多个全球及区域发展计划完美契合：
• “非洲数字化转型计划”：作为美国政府倡导的战略，Africell积极助力非洲大陆构建安全、可扩展的互联网基础设施。Afrimoney强调安全、可靠的数字支付，推动非洲金融体系的普及与现代化。
• 洛比托走廊计划：该区域发展项目旨在推动安哥拉、赞比亚和刚果民主共和国的贸易、互联互通与经济一体化。Africell的移动支付解决方案成为这一走廊上跨境商业和社区经济活动的金融支柱，促进区域经济合作与发展。
•赢得全球认可：非洲数字化先锋
Africell的数字化转型努力已得到全球领导层的高度认可。2024年12月，Africell CEO Ziad Dalloul在“美非领导人峰会”上向美国总统拜登及非洲多国领导人展示了Africell在数字连接和金融普惠方面的战略。这一认可彰显了Africell在推动非洲数字化转型中的重要地位。
The Road Ahead: Connecting Every Corner from Capital to Countryside
未来之路：从首都到乡村，连接每一个角落
While Africell’s network performance in cities like Luanda has been exceptional, signal coverage in remote provinces remains a challenge. However, Africell is not standing still; the company has outlined a clear and ambitious expansion plan:
• Accelerating Base Station Deployment: Over the coming years, Africell will significantly increase investments in building signal towers in rural areas, ensuring that reliable network coverage reaches even the most remote villages and towns.
• Promoting National Roaming: Africell has led efforts to foster collaboration in Angola's competitive telecommunications market. This advocacy led to the government approving national roaming, enabling operators to share networks and extend connectivity to underserved areas.
• Advocating for Number Portability: Currently, the inability for users to switch carriers while keeping their existing phone numbers remains a major barrier. Africell is actively engaging with the government to promote the implementation of number portability, aiming to eliminate this psychological and practical obstacle. Once adopted, this change will unlock new opportunities for market growth and further strengthen consumer choice.
With these initiatives, Africell is working to bridge the urban-rural divide, ensuring that every individual, regardless of location, can benefit from the transformative power of digital connectivity.
未来之路：从首都到乡村，连接每一个角落
尽管Africell在罗安达等城市的网络表现已相当出色，但在偏远省份，信号覆盖依然是一个待解的难题。Africell并未止步于此，而是制定了清晰的扩展计划：
• 基站建设加速：未来几年，Africell将加大对外省信号塔的投资，让网络的便利真正覆盖到每一个村镇。
•倡导运营商共享网络资源：Africell积极倡导安哥拉电信市场的合作共赢，致力于打破竞争壁垒。这一努力促使政府批准了全国漫游政策，使运营商能够共享网络资源，将连接延伸至那些网络覆盖不足的地区。
• 推动携号转网政策：当前，号码无法“携号转运营商”依然是一个挑战，但Africell正在积极与政府沟通，期待这一政策早日落地，彻底打破用户“保号难”的心理障碍。未来用户“无障碍保号”的可能性将成为新的市场突破点。
In Closing
From the very beginning, Africell has been about more than just affordable data—it has been about driving a new way of life, ensuring that everyone has a place at the starting line of the digital age. Africell hasn’t merely disrupted Angola’s telecommunications market; it has redefined the meaning of digital inclusion by combining affordability, technological innovation, and social responsibility. What Africell has achieved goes beyond commercial success—it represents a profound transformation for society.
Africell is a game-changer, breaking through the cracks of a monopolized market. It is also an enabler, empowering everyday people with the power of digital connectivity. From bustling cities to remote villages, from curious students to enterprising merchants, Africell is proving that digital life is no longer a distant dream but an everyday reality for everyone in Angola.
Through its vision of inclusion and its forward-thinking strategies, Africell has turned the impossible into the accessible, bringing the future of connectivity to the hands of the many, not just the privileged few.
写在最后
从一开始，Africell就不仅仅是在提供便宜的流量，而是在推动一种新的生活方式，让每个人都能站在数字时代的起跑线上。Africell不仅改变了安哥拉电信市场的游戏规则，更通过价格、技术和公益的结合，重新定义了“数字普惠”的意义。它所做的一切，不仅是商业的成功，更是为社会带来的深远变革
它像是一个破局者，撕开垄断市场的一道裂缝；更像是一个赋能者，把数字连接的力量传递给每一个普通人。从城市到乡村，从学生到商户，Africell正在用普惠的理念和创新的思维，让数字生活不再遥不可及，而是变成了安哥拉每个人的日常。
Thank you all for your attention and support! Keep liking, sharing, and commenting（Higly Aprreciate your insightful comments, which will enlighten me on future writing). We’ll continue to bring you more insightful and engaging business stories!
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