2024年9月21日，北京 — 为唤起更多民众的可持续发展意识，爱沙尼亚共和国驻华大使馆发起了世界清洁日中国区活动，在基誉公关的鼎力支持下，于北京通州潮白河畔成功举行。本次活动特别邀请了来自欧盟成员国的驻华大使、外交官，以及环保志愿者参与，体现了爱沙尼亚及欧盟和其各成员国对环境的重视和对全球环保事业的支持。
今年世界清洁日中国区活动的主题为“自然做捡法”，选在北京一处热门露营地进行垃圾捡拾活动，旨在倡导零废弃露营方式，鼓励露营游客争做零废弃露营达人，以维持露营地的清洁和生态可持续。
世界清洁日最初源自爱沙尼亚于2008年发起的一项“我们一起来”（Let’s Do It）清洁日活动。世界清洁日通过倡导“用一天的时间清理我们的地球”的行动，希望人们共同应对陆地、河流和海洋的垃圾失控问题。
2023年12月8日，联合国大会在其A/78/122号决议中正式确立每年的9月20日为世界清洁日，并向所有联合国成员国、联合国系统中的各个组织、国际和区域性组织、学术界、民间团体、私营部门等所有利益相关方发出邀请，呼吁人们通过世界清洁日活动为全球可持续发展做出贡献。
如今，世界清洁日已发展为影响世界190多个国家和地区，超过9000万人参与的一项全球最大规模环境觉醒行动之一。今后，世界清洁日将致力于让全球5%的人口都能参与这一活动，以改变人们对于垃圾的看法和处理的方式。
在关注户外垃圾议题的中国环保公益组织“捡拾中国”的帮助下，世界清洁日于2018年引入中国，并迅速推广成一项全国性活动。2023年，中国300余个城镇的约二十五万人响应这一倡议，投身于垃圾捡拾的活动中。
今年的活动中，爱沙尼亚驻华大使韩朔(Hannes Hanso）邀请了40余名欧盟成员国驻华大使及在华外交官一起捡拾垃圾，希望为北京的环境清洁和市民对环境问题的觉醒做出贡献。
谈到此次活动，韩朔（Hannes Hanso）大使表示：“爱沙尼亚发起世界清洁日活动，是希望全世界人民意识到爱护环境，守护人类共同家园的重要性。今年是世界清洁日活动进入中国的第7年，我们很高兴看到中国有越来越多的人参与到这项活动中，人们保护环境的理念和可持续发展的意识也在不断增强。我们希望通过中国与欧盟双方共同努力，为的地球清洁和可持续发贡献力量，让我们的城市和家园变得更清洁、更宜居。我们非常高兴能与欧盟驻华外交官一道为维护我们的生活环境贡献一份力量。”
今年是世界清洁日被联合国列为官方国际日后的第一年。世界清洁日活动在北京成功举办，不仅展示了爱沙尼亚与中国在环境保护方面的坚定决心和积极行动，也彰显了中欧双方在环保领域的合作与共识。
如需活动策划、政策分析、媒体监测或趋势展望方面的协助，欢迎邮件联系 beijing@sandpipercomms.com咨询我司相关服务。
Sandpiper Collaborating with EU Diplomats to Clean Up Litter
September 21, 2024, Beijing - The World Cleanup Day event, an initiative first originated from Estonia to raise awareness about sustainable development, was successfully organized and held in Beijing by the Embassy of the Republic of Estonia. The event saw the involvement of EU member state ambassadors and diplomats to China, and environmental volunteers, highlighting Estonia, the EU, and its fellow member states' commitment to environment conservation and sustainability world-wide.
The theme of this year's World Cleanup Day event in China is "Make Room for Life." The event took place at a popular camping site in Beijing to promote zero-waste camping. The event celebrates this concept by encouraging campers to take their trash with them when they leave, maintaining the sanitation and ecological sustainability of the campsite.
The World Cleanup Day originated from Estonia’s 2008 “Let’s Do It” cleanup initiative. By promoting the idea of "one day cleaning up for our planet," World Cleanup Day aims to address the issue of unmanaged waste on land, in rivers, and in the oceans.
On December 8, 2023, the United Nations General Assembly officially designated September 20 each year as World Cleanup Day through Resolution A/78/122. The resolution invites all UN member states, organizations within the UN framework, international and regional organizations, academia, civil society, the private sector, and other stakeholders to contribute to global sustainable development through activities organized as part of World Cleanup Day.
Today, World Cleanup Day has grown into one of the largest global movements for environmental awareness, reaching more than 190 countries and regions and involving over 90 million participants. In the future, the initiative aims to engage 5% of the global population in the event, transforming the way people perceive and process waste.
With the help of the Chinese NGO "Pick Up China", World Cleanup Day was introduced to China in 2018 and rapidly expanded into a nationwide initiative. In 2023, around 250,000 people in over 300 cities and towns across China were inspired by the cause and took part in litter-picking activities.
This year’s World Cleanup Day event in Beijing was hosted by the Estonian Embassy in China with the full support of Sandpiper China. Estonian Ambassador to China, Hannes Hanso, invited over 40 EU member state ambassadors and diplomats in China to work hand-in-hand cleaning up Beijing, with the hope of contributing to a cleaner environment and raising awareness among Beijing's residents about environmental challenges.
Ambassador Hannes Hanso remarked on the event: “Estonia initiated World Cleanup Day to encourage people around the world to recognize the significance of protecting the environment and conserve our shared home. This is the seventh year of World Cleanup Day in China, and we are pleased to see more and more people in China participating in the event. The public’s environmental awareness and commitment to sustainable development are steadily growing. We hope that through the joint efforts of China and the EU, we can contribute to a cleaner and more sustainable planet, making our cities and homes cleaner and more liveable. We are very happy to contribute together with European diplomats to cleaning our living environment.”
This year marks the first time World Cleanup Day has been officially recognized as an international day by the United Nations. The successful of the event in Beijing not only demonstrated the strong commitment and proactive actions of Estonia and China in environmental protection but also underscored the collaboration and shared goals between China and the EU in the field of environmental sustainability.
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