Between 2019-2024, the flavor market is expected to reach $36.6 billion. It is not only new and distinct flavors that drive demand, but also sustainability and authenticity which play a large part in choosing one product over another. Successful flavor houses know that it is essential to understand rising trends. Creating unique or differentiated flavor profiles and recognizing changing consumer appetites help meet demand, and drive repeat business, resulting in exceeding the competition and increased profitability.
Two of the biggest key drivers in the flavors market include clean label and citrus flavors. Read on to learn more about how these impacts the market and why you should care.
1. The rising demand for recognizable and label-friendly ingredients
The expectations of “more natural, traceable, known and minimally processed” food and beverages is a call to the flavor industry to experiment and create authentic flavors and flavor blends that can be transparently marketed with clear labels and safely used.
For today’s consumers, its less about what’s on the label, and more about what isn’t listed. From preservatives and artificial sweeteners to genetically modified ingredients, consumers want all-natural, locally sourced food and drink products.Flavor system experts must base their innovations on the premise that even while experimenting with newer flavors, today’s consumers look for the “comfort and safety of the known”. Recognizability plays a key role in the consumer’s taste adventures.
2. A need to compensate for global citrus scarcity
2. 需要弥补全球柑橘的短缺
Citrus, one of the most recognized and beneficial names in the market – as an ingredient, flavor or product – has seen a decline in availability. Unprecedented consumption, climate change and crop disease have caused a huge push on the market. Citrus replacement flavors in beverages and food are the most in demand the world over – with the conscious consumer asking for natural and clean alternatives.
柑橘是市场上最受认可和最有益的名字之一，无论是作为一种成分、风味还是产品，它的可用性都在下降。前所未有的消费、气候变化和作物病害对市场造成了巨大的推动。饮料和食品中的柑橘替代风味是世界上最受欢迎的——有意识的消费者要求天然和清洁的替代品。
As demand continues, a new generation of citrus flavors which can be combined with core citrus fruit are growing in popularity. From the recognizable blood orange and pink grapefruit to the more exotic like yuzu or pomelo, the combination of familiar and unfamiliar flavors delivers a unique taste that allows consumers to try something recognizable but with a twist.
3. Delivering Authentic Flavors
3.提供正宗风味
Delivering innovative, high quality beverage flavors to keep up with new trends and customer requirements, also means overcoming technological limitations and improving systems and processes for better quality and efficiency. With microencapsulation solutions to meet every innovation and manufacturing process goal in the flavor market, we can help you produce great tasting, high-clarity and long-lasting flavors economically, efficiently and safely.
