撰文：李星
中国得力集团旗下得力集团（越南）有限责任公司在海阳省大安工业园区的投资总额2.7亿美元（约合人民币19亿）的文具厂日前举行奠基仪式，越南政府副总理、财政部长胡德福出席。
得力文具厂占地21248公顷，经营期限50年。预计投产后年产量超过1.289亿件各种产品，包括文具产品和家居用品、学生计算器、复印机、文件碎纸机、橡胶球、橡胶棒、橡胶垫等产品。预计收入约500万美元/年。
越南政府副总理胡德福在奠基仪式上发表讲话时高度评价海阳省各厅局的准备工作及其与项目投资方的密切配合。这是海阳省大型外商直接投资项目，由中国龙头企业之一投资，相信该项目将为海阳省的发展作出贡献。
胡德福副总理强调，越南政府始终将数字化转型和绿色转型作为经济结构调整和增长方式转型的核心之一，重点推动绿色增长模式。因此，要求投资方采用先进技术，充分利用在供应链中的绿色原材料，实现原材料利用的最高效率；创造环保产品。
胡德福副总理强调，越南始终坚持政策一致，完善法律法规，为投资者和企业实现可持续发展创造有利、公平、营商环境，倾听并及时为企业排忧解难。
截至目前，海阳省吸引了来自27个国家和地区的584个外商投资项目，注册资本总额超过105亿美元；内资项目1761个，投资总额近113万亿越盾，在红河三角洲地区排名第4位，在全国排名第11位。根据政府总理批准的海阳省规划，到2030，年该省将拥有总面积达5661公顷的32个工业园区。截至目前，已投入运营的工业园区有12个。
奠基仪式上，海阳省人民委员会主席黎玉珠向得力集团文具厂项目颁发了投资许可。得力集团向越南祖国阵线海阳省委员会捐赠25亿越盾，援助海阳省摩羯台风后恢复重建。
据旭日大数据李星了解，作为中国文教行业中唯一一家系统性布局国际市场的企业，得力自品牌创立之初，便将“全球化”纳入品牌目标和战略，并将之作为主旋律贯穿于得力的发展之中。
而目前全球的文具市场总量约2000亿美元（约合人民币1.4万亿），但行业聚集度极为分散，创新活动也十分活跃，排名前5的厂商合计占比，也没有超过5%的份额，是一个竞争充分又活力十分的细分市场。
得力集团表示，品牌的本土化考验着企业从生产、研发、供应链、人才和营销等诸多方面的能力。得力拥有全球最大的办公与文具生产制造基地，其中越南制造基地既标志着得力从中国制造向本土化制造转型，更成为支撑得力国际业务发展的坚实阵地。目前得力集团的年收入在400亿人民币左右。
得力集团从周边东南亚国家启航，逐步延伸到中东、北非、欧洲及北美，历经20多年的深耕，如今得力旗下的品牌和产品已遍布全球140多个国家和地区。即使面对疫情的挑战，得力海外业务近3年复合增长率达30%，展现了得力作为一家全球化文创科技产业集团的实力和竞争力。
得力在全球设立了11大区域营销总部和22家海外分公司，积极培养和沉淀本土人才，依托立体的线上线下营销布局，激活了本土团队的创造力，提升国际化运营的能力。目前得力在全球30多个国家进入行业前列，在超15个国家中位列当地前三大品牌，在越南、阿联酋、韩国等海外重点国家和地区的营收增长也屡创新高。
在过去43年中，得力集团基于工作和学习两大场景展开产业延伸，其产业布局已从文具扩展至办公设备、数码打印、儿童益智、精品工具、智能办公、办公家具、美术画材等多个领域，并在多个细分领域取得业内领先地位。得力的国际化产品线伴随着得力在全球市场的快速发展和壮大，也在不断扩大，从最早的文具、办公，到工具、打印机，再到儿童益智、办公家具等。
作为全球领先的多工作学习场景整体解决方案的倡导者和领导者，得力集团用不断创新的产品和本地化的经营为全球消费者带去更好的产品体验，也助力了得力全球化的发展。而得力集团在越南继续扩大产能，不但对提升当地的制造能力，促进就业与加速当地的经济发展做出了贡献，也为得力集团更快、更好的服务全球市场，打下了坚实的产能基础。
旭日大数据助力全球半导体产业链布局越南
深圳旭日大数据长期服务全球的电子制造业企业，曾推动过中国电子制造业五次产业转移。包括前期从深、莞、惠转移到广东河源、清远腹地；从珠三角转移到江西、湖南、湖北中部地区；从珠三角、长三角转移到重庆、四川等西方地区；从中国大陆转移到印度等。
2018年以后中美贸易摩擦、中印商贸关掉以后，旭日大数据受国产品牌终端厂商的委托，开始调研东盟市场接受中国电子制造业转移的市场机会与风险，其中越南由于有三星、苹果供应链的成功在先，成为中国电子制造业优先考虑的目的地。
不过这第五次产业转移与前几次的产业转移有着巨大的不同，旭日大数据发现越南市场甚至整个东盟市场的独立性与特殊性，注定了投资越南和东盟制造业，机会更大、回报更高的同时，也要付出更多的资本与更大的努力。
近期越南政府总理范明政刚签发了关于颁布越南半导体产业发展战略（近期至2030年和远期展望至2050年）的第1018号决定（1018/QĐ-TTg）。
其中第一阶段（2024年-2030年）：利用地缘优势、半导体产业人力资源优势，有选择地吸引外商直接投资（FDI），发展成为全球半导体人力资源中心之一，形成半导体产业从研究、设计、生产、封装和测试等各阶段的基础能力。
目标为选择性吸引FDI投资，组建至少100家设计企业、1家小型半导体芯片制造工厂和10家半导体产品封装测试工厂；，开发多个行业的专用半导体产品；越南半导体产业年均收入达250亿美元以上，增加值达到10-15%，电子产业年均收入达2250亿美元以上，增加值达到10-15%；越南半导体产业人力资源规模达到5万名工程师和大学毕业生以上，结构和数量适当，满足发展需求。
为了推动越南半导体产业发展，同时为中资、台资企业进入越南市场提供舞台，旭日大数据、越南智造在众多半导体封测产业链厂商的建议下，与越南政商界一起，于2024年10月31日-11月02日，在越南胡志明SECC国际会展中心举办SEMICON VIETNAM 2024（2024越南国际集成电路及半导体产业展览会）Vietnam Int'l Exhibition For Integrated Circuit And Semiconductor Industry。
这是全球半导体产业界首次在越南举办大型半导体专业展，以产业转移浪潮对标越南全球性供应链、越南半导体及电路板发展商机衔接展、半导体供应链出海推广营销展贸平台、中越两国半导体及电路板外贸撮合、后十年越南电子业国家重点贸促活动为目标，给全球半导体企业进入越南市场提供最新的投资越南资讯，打造的专业展会、商贸、论坛服务平台。
Sunrise Big Data helps the global semiconductor industry chain layout in Viet Nam
Shenzhen Sunrise Big Data has long served the world's electronics manufacturing enterprises, and has promoted the industrial transfer of China's electronics manufacturing industry five times: including from Shenzhen, Dongguan and Huizhou to the hinterland of Heyuan and Qingyuan in Guangdong; from the Pearl River Delta to Jiangxi, Hunan, and central Hubei; from the Pearl River Delta and Yangtze River Delta to Chongqing, Sichuan and other western regions; Transfer from Chinese mainland to India, etc.
After the Sino-US trade friction and the closure of China-India trade after 2018, Glorious Sun Big Data was entrusted by domestic brand terminal manufacturers to investigate the market opportunities and risks of the ASEAN market accepting the transfer of China's electronics manufacturing industry, among which Viet Nam has become a priority destination for China's electronics manufacturing industry due to the success of Samsung and Apple's supply chain.
However, there is a huge difference from the previous industrial transfers, and Sunrise Big Data found that the independence and particularity of the Viet Nam market are destined to invest in Viet Nam's manufacturing industry, with greater opportunities and higher returns, but also to pay more capital and greater efforts.
Recently, Prime Minister Pham Minh Chinh of Viet Nam issued Decision No. 1018 (1018/Q Đ-TTg) on the promulgation of Viet Nam's semiconductor industry development strategy (short-term to 2030 and long-term outlook to 2050).
The first stage (2024-2030): to selectively attract foreign direct investment (FDI) by taking advantage of geographical advantages and human resources advantages in the semiconductor industry, develop into one of the global semiconductor human resource centers, and form the basic capabilities of the semiconductor industry from research, design, production, packaging and testing.
The goal is to selectively attract FDI investment, and set up at least 100 design enterprises, 1 small semiconductor chip manufacturing plant and 10 semiconductor product packaging and testing factories; to develop special semiconductor products for multiple industries; The average annual income of Viet Nam's semiconductor industry is more than 25 billion US dollars, with an added value of 10-15%, and the average annual income of the electronics industry is more than 225 billion US dollars, with an added value of 10-15%; The scale of human resources in Viet Nam's semiconductor industry has reached more than 50,000 engineers and university graduates, with an appropriate structure and number to meet development needs.
In order to promote the development of Viet Nam's semiconductor industry and provide a stage for Chinese-funded and Taiwan-funded enterprises to enter the Viet Nam market, Sunrise Big Data and Viet Nam Intelligent Manufacturing will be held at the SECC International Convention and Exhibition Center in Ho Chi Minh City, Viet Nam, from October 31 to November 02, 2024, together with the political and business circles of Viet NamSEMICON VIETNAM 2024 (202 Viet Nam 4 International Integrated Circuit and Semiconductor Industry Exhibition) Vietnam Int'l Exhibition For Integrated Circuit And Semiconductor IndustryThis is the first large-scale semiconductor professional exhibition held by the global semiconductor industry in Viet Nam, aiming at the wave of industrial transfer to benchmark Viet Nam's global supply chain, Viet Nam's semiconductor and circuit board development business opportunities connection exhibition, semiconductor supply chain overseas promotion and marketing exhibition and trade platform, Sino-Vietnamese semiconductor and circuit board foreign trade matchmaking, and Viet Nam's national key trade promotion activities in the electronics industry in the next ten years as the goal, providing the latest investment Viet Nam information for global semiconductor enterprises to enter the Viet Nam market, and creating a professional exhibition, business and forum service platform.
(1) Preset scale
150+ exhibitors, 250+ booths, 10,000+ professional visitors, 6+ countries exhibitors, 10+ Viet Nam trading delegations;
(2) Concurrent activity plan
◆ Viet Nam International Cooperation Forum on the Development of Semiconductor and Integrated Circuit Industry
◆ Viet Nam Semiconductor and Integrated Circuit Supply Chain International Collaboration Seminar
◆ Viet Nam Application Business Opportunities Promotion Conference for Semiconductor and Integrated Circuit New Technologies
◆ Viet Nam International Optoelectronics, Laser and Display Touch Technology Exhibition
.......
(3) Supporting activity plan
◆ Viet Nam Summit Forum on International Cooperation and Development of Semiconductors and Integrated Circuits
→ the current situation of industrial development and market space
→ the upstream and downstream supply chain structure of the industry
→ technology application level market hobby
→ technology market access investment and trade barriers
→ potential for the international integration and development of the supply chain
◆ Regularly and quantitatively invite Viet Nam buyers to 1:1 trade matchmaking activities
→ audition accurately Viet Nam potential buyers, and match the invitation to negotiate the transaction
→ 1:1 trade speed dating at the exhibition site, and the supply and demand sides are matched and negotiated
→ customized procurement matchmaking meeting and special buyer face-to-face private meeting
→ a single exhibitor tailor-made Viet Nam channel provider full program service
◆ Field visits, visits, and market experience can be customized
→ inspect the technology application and production and sales category structure of local manufacturers
→ the production and marketing system of the local semiconductor manufacturing industry
→ inspect the supply chain supporting business conditions of the local electronics industrial park
→ customized and carried out a series of personalized door-to-door contact appointment arrangements
◆ Based on the foreign trade center base of Viet Nam's electronics manufacturing industry, this exhibition closely follows the national strategic driving force for the development of Viet Nam's Industry 4.0, and focuses on building a comprehensive service platform for high-tech electronic supply chain customization and procurement in Viet Nam's semiconductor and integrated circuit industry, as well as a comprehensive supply and demand business opportunities for products, technical materials, components, production equipment and other industrial supply chains.
Organizational structure
Support and guidance: Ministry of Industry and Trade of Viet Nam, Ministry of Science and Technology of Viet Nam, People's Committee of Ho Chi Minh City, Viet Nam
Co-organizers: Technology Application Center of Viet Nam Academy of Sciences, Viet Nam Encyclopedia University, Viet Nam Guangzhong Software Park, Korea Optical Industry Development Association, Shenzhen High-tech Enterprise Collaborative Innovation Promotion Association, Glorious Sun Big Data
Organizers: Department of Industry and Trade of Ho Chi Minh City, Viet Nam, Management Committee of Ho Chi Minh City High-tech Development Zone, Viet Nam
Undertaking and execution: Viet Nam Ho Chi Minh City Industrial Supporting Promotion Center, Ho Chi Minh City Semiconductor Industry Association, Viet Nam Electronics and Circuit Board Semiconductor Training Center, Viet Nam Global Exhibition Joint Stock Company, Viet Nam Light World Co., Ltd., Viet Nam Camel Convention and Trade Promotion Co., Ltd
Support media
Viet Nam TV, Ho Chi Minh City TV, Viet Nam Business Tribune, Viet Nam Investment News, Viet Nam Economic Times, Viet Nam Electronic Automation Magazine, Viet Nam Electronic Technology Magazine, Viet Nam Circuit Board and Electronic System Magazine, Viet Nam Electronic Technology Magazine, Viet Nam Encyclopedia University Electronic Computer Magazine, Viet Nam Electronic Communication Technology Magazine, Viet Nam Intelligent Manufacturing, Viet Nam Mainstream Online Media (VnExpress, 24h, Thanh Nien, Vietnamnet, Dan Tri, Bao Moi... and social media.
Exhibition content:
◆ Semiconductor materials: silicon wafers and silicon-based materials, silicon wafers, silicon wafers, monocrystalline silicon, silicon wafers, silicon germanium materials, S01 materials, silicon materials and compound semiconductor materials for solar cells, quartz products, graphite products, anti-static materials, photoresists and their supporting reagents, wafer tapes, photomasks, electronic gases, special chemical gases, CMP polishing materials, packaging substrates, lead frames, bonding wires, encapsulation materials, ceramic substrates, packaging and testing materials, etc.
◆ Wafer manufacturing and packaging: wafer manufacturing, SiP packaging, silicon wafer and IC packaging substrates, printed circuit boards, packaging substrates and equipment, assembly and testing, packaging design, testing, equipment and application manufacturing and packaging and testing, EDA, MCU, printed circuit boards, packaging substrates, semiconductor materials and equipment, etc.
◆ Integrated circuit manufacturing technology: wafer fabrication/foundry, analog integrated circuits, digital/analog mixed integrated circuits; related microprocessors, memories, FPGAs, discrete devices, optoelectronic devices, power devices, sensor devices and other technical devices; Integrated circuit end products.
◆ Semiconductor equipment manufacturing: packaging equipment, diffusion equipment, welding equipment, cleaning equipment, testing equipment, refrigeration equipment, oxidation equipment, placement machine, single crystal furnace, oxidation furnace, grinding machine, lithography machine, etching machine, polishing machine, ion implantation equipment, CVD/PVD equipment, gluing/developing machine, reflow soldering, wave soldering, probe station, clean room equipment, etc.
◆ Packaging and testing facilities: test probe station, probe card, testing machine, sorting machine, packaging equipment, packaging substrate, lead frame bonding wire, wire bonding, welding test, laser cutting, slurry, covering film (glue) high temperature tape, laminated substrate, patch glue, feeding plate, wire flow control, quartz graphite, silicon carbide, etc.
◆ Third-generation semiconductors: third-generation semiconductors silicon carbide SiC, gallium nitride GaN, wafers, substrates, packaging, testing, optoelectronic devices (light-emitting diode LEDs, lasers LD, detector ultraviolet), power electronic devices (diodes, MOSFET, JFET, BJT, IGBT, GTO, ETO, SBD, HEMT, etc.), microwave RF devices (HEMT, MMIC), etc.
◆ Smart power technology: microwave radio frequency, semiconductor LED, ion power supply, shared smart charging, communication power supply, photovoltaic/wind power/energy storage power supply design, power converter magnetic technology, etc.
◆ IC design: IC and related electronic product design, IC products and application technology, IC test methods and test instruments, IC design and design tools, IC manufacturing and packaging, EDA, IP design, embedded software, digital circuit design, analog and mixed-signal circuit design, integrated circuit layout design, etc.
◆ Electronic components: resistors, capacitors, potentiometers, tubes, radiators, electromechanical components, connectors, semiconductor discrete devices/IGBTs, electroacoustic devices, laser devices, electronic display devices, optoelectronic devices, sensors, power supplies, switches, micro motors, electronic transformers, relays, printed circuit boards, substrate substrates for printed circuits, passive devices, 5G core components, power management, memory, PCB boards, motor fans, electroacoustic devices, display devices, diodes, transistors, etc.
◆ Cutting-edge innovative applications: AI chips, display chips, driver chips, power management chips, electrical chips, sensor chips, Internet of Things chips, communication chips, transportation electronic chips, computer and control chips, memory chips, 5G chips, automotive-grade chips, audio and video processing chips, etc.
◆ Two-way cooperation projects: cooperation in the field of new technology/new product scientific research achievements, R&D and design, project investment, technology transfer, OEM/ODM foundry, joint production and marketing, agent distribution, brand chain franchise, testing technology services, etc.
「 Target Audience 」
◆ Senior executives and technical leaders of midstream and downstream enterprises in the semiconductor industry such as integrated circuit design, manufacturing, packaging and testing, semiconductor materials, equipment, etc.;
◆ Industry technology integrators, technology research and development providers, technology application providers, importers and exporters, traders, channel providers, distributors, brand agents, professional markets, experience centers, etc.;
◆ Invite local digital economy technology application businesses and institutions to participate in the procurement, including 5G, artificial intelligence, big data, Internet of Things, industrial Internet, intelligent manufacturing, smart cars, intelligent transportation, smart cities, smart lighting, smart homes, digital health, smart medical care, smart terminals, drones, digital new infrastructure, digital government, digital business, digital parks and other application institutions and units;
◆ Invite nearly 10,000 local professional buyers and visitors in Viet Nam to focus on the upstream, midstream and downstream target audiences of the entire industry chain, covering aerospace, security and fire protection, rail transit, computer hardware and services, IT industry, communication/information processing/storage, data management center, sensing and test and measurement, industry and electrical, machinery manufacturing, advanced manufacturing, energy/power/metallurgy, solar photovoltaic/battery, petrochemical, shipbuilding, automobile, medical, education, consumer electronics/entertainment, lighting and display, advertising media, Leaders of cutting-edge science and technology materials, finance and insurance and related supporting enterprises, design&R&D, manufacturing, procurement & distribution, bidding, project management, quality inspection, etc.; Representatives of relevant government, trade promotion, R&D, investment, testing and certification, technical training, business associations, industry alliances, professional media and other institutions.
Ask about the exhibition fee
Notes:
◆ Agency services: Viet Nam visa, cross-border business travel reception, cross-border logistics of exhibits, special equipment construction, exhibit rental, advertising services, etc.;
◆ Business travel plan with the group (itinerary on request): 6 days round trip from domestic airport direct flight to Viet Nam, exhibitor fee is additional;
◆ Enterprises that meet the application conditions of "International Market Development Funds for Small and Medium-sized Enterprises" should apply for exhibition subsidies at the local commerce department;
◆ Deadline for registration for exhibitions: more than 60 days before the exhibition, booths will be arranged on a first-served basis;
◆ Exhibition information is available upon request: "Exhibition Invitation Letter" / "Booth Map" / "Exhibition Application Form" / "Sponsorship Plan" / "Exhibition Itinerary", etc.
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2024 Viet Nam International Integrated Circuit and Semiconductor Industry Exhibition
