防窥显示老大龙腾光电越南河南建厂,既避内卷,也防关税增加

科技   2024-11-13 18:43   越南  

——做专业的科技财经媒体!





龙腾光电在全球供应商大会上宣布,为更好应对全球经济的不确定性和供应链风险,已规划投建越南项目
 

撰文:李星

近日全球防窥显示屏出货量第一的龙头老大龙腾光电,其在越南河南省投建的项目已取得越南政府颁发的营业执照,预示着龙腾光电越南新的生产基地开始运营,这对龙腾光电开放全球客户,提升龙腾光电在海外市场的份额,意义重大。

在8日龙腾光电举办的供应商大会上,龙腾光电管理团队详细介绍了龙腾光电在传统显示领域及新兴细分市场的战略布局和取得的成绩。表示为更好应对全球经济的不确定性和供应链风险,龙腾光电已规划投建越南项目,从而更好地服务品牌客户、更高效地响应全球客户需求,持续巩固公司在细分市场的行业地位。
同时,龙腾光电将继续秉持市场导向和客户中心的原则,与供应商建立更加紧密的合作关系,共同推动产业链优化升级。此外,他们也着重阐述了绿色智能技术在企业可持续发展中的关键作用,并分享了龙腾光电在ESG领域的实践经验和取得的成果。
据了解,龙腾光电成立于2005年7月,产品主要应用于笔记本电脑、车载、工控、手机、智慧互联等显示终端,在各细分应用领域取得了一定的市场份额。2020年8月登陆上海证券交易所科创板,是显示面板科创板第一股。作为中国第一批投建TFT-LCD生产线的高新技术企业之一,持续深耕中小尺寸显示领域,通过实施差异化、高值化的竞争策略,为客户提供全方位的防窥显示解决方案,创造客户价值,目前已发展成为隐私防窥显示行业领导者。2021年公司首创的防窥笔记本电脑面板在全球防窥面板市场市占率第一,笔记本电脑、车载面板等出货量位列全球前十。
在此前的2024年半年度业绩说明会上,龙腾光电认为2024年上半年,显示面板行业正处于底部修复阶段,中小尺寸显示笔电、手机面板价格整体处于低位持稳状态,竞争态势更趋激烈、复杂。   
龙腾光电表示,将继续加强对宏观经济形势、显示行业发展趋势与格局变化的分析与研判,抓住数字经济、绿色低碳机遇,坚持“战略布局+技术布局”双主轴发展,一方面持续夯实笔电、车载、手机、工控等差异化竞争优势,加大力度布局智能座舱、电竞高刷笔电、电子纸、AI显示、元宇宙应用等新兴细分显示领域,抢占新赛道塑造新优势;另一方面持续在动态隐私防窥、触控一体化、氧化物、MiniLED、护眼显示、TED低功耗、电子纸等多元化差异化技术投入研发,打造并增强公司产品竞争力的护城河。
在新产品电子纸方面,龙腾光电认为随着全球数字化、低碳化发展的加速和深入,电子纸显示凭借其低功耗节能、绿色低碳、健康护眼等特点,在办公显示、医疗显示、交通显示、商用显示等应用领域持续扩展,产品类型及商业模式呈现多元化,应用空间广阔。公司重视电子纸这一新兴市场并积极布局,持续研发电子纸显示技术并已向客户进行产品送样测试,近期将落实量产作业。
对于全球市场关注的可持续发展方面,龙腾光电将ESG理念融入公司战略、研发、生产及日常经营管理之中,结合“数字化+ESG”,推进建立内部数字化ESG管理平台,设立公布科学碳目标(SBT),从采购、研发、制造、营运等多方面进行减碳,获ISO50001能源管理认证及ISO14064碳核查认证;结合“绿色+技术”,探索开发了TED、全彩反射式、电子纸等多款符合ESG理念的绿色低碳产品;同时推动供应商ESG体系建设、可回收材料的再利用等,共筑绿色可持续发展供应链。
由于显示行业产能过剩和竞争激烈,龙腾光电2024年前三季度营业收入26.38亿元,同比下降4.62%;归属于上市公司股东的净利润亏损1.68亿元。
而越南市场是龙腾光电动态隐私防窥显示产品的主要销售市场,供应台资EMS厂商在越南的生产基地,生产动态隐私防窥监视器和动态隐私防窥笔记本电脑产品,销往欧美市场,为政府采购、高端商务及特种工业显示领域服务。   
越南工贸部的统计数据显示,截至10月15日,计算机和电子元件出口额达552亿美元,同比增加了116.1亿美元;手机及零配件达439.4亿美元,增加21.1亿美元;工具机械401.6亿美元,增加73.5亿美元,纺织品服装为288.5亿美元,增加25亿美元。全国进出口额规模达6105.6亿美元,同比增加16.4%,相当于858.2亿美元。
龙腾光电此前龙腾光电在越南仅有销售与服务团队,在越南并没有独立的配套产能。此次在越南河南省建厂运营,除了能避开中国内地中小显示面板内卷到无利可图,可以更贴近主要销往海外市场的终端客户,进行就近配套服务提高市场占有率外,也是为了应对接下来美国特朗普政府的对中国贸易政策改变,并引发整个欧美市场跟随,避免这些政策改变所带来的高额关税损失。

Anti-peeping display shows that the boss Longteng Optoelectronics built a factory in Henan, Vietnam, which not only avoids involution, but also prevents the increase of tariffs
Editor: Luicen
Recently, the world's largest anti-privacy display shipment leader Longteng Optoelectronics, its investment project in Henan Province, Vietnam has obtained the business license issued by the Vietnamese government, indicating that Longteng Optoelectronics' new production base in Vietnam began to operate, which is of great significance for Longteng Optoelectronics to open up global customers and enhance Longteng Optoelectronics' share in overseas markets.
At the supplier conference held by Longteng Optoelectronics not long ago, the management team of Longteng Optoelectronics introduced in detail the strategic layout and achievements of Longteng Optoelectronics in the traditional display field and emerging market segments. In order to better cope with the uncertainty of the global economy and supply chain risks, Longteng Optoelectronics has planned to invest in a project in Vietnam, so as to better serve brand customers, respond more efficiently to global customer needs, and continue to consolidate the company's industry position in the market segment.   
At the same time, Longteng Optoelectronics will continue to uphold the principle of market orientation and customer center, establish closer cooperative relations with suppliers, and jointly promote the optimization and upgrading of the industrial chain. In addition, they also focused on the key role of green and intelligent technology in the sustainable development of enterprises, and shared the practical experience and achievements of Longteng Optoelectronics in the field of ESG.
It is understood that Longteng Optoelectronics was established in July 2005, and its products are mainly used in display terminals such as notebook computers, vehicles, industrial control, mobile phones, and smart interconnection, and have achieved a certain market share in various subdivided application fields. In August 2020, it was listed on the Science and Technology Innovation Board of the Shanghai Stock Exchange, and it is the first stock on the Display Panel Science and Technology Innovation Board. As one of the first high-tech enterprises to invest in the construction of TFT-LCD production lines in China, it continues to cultivate the field of small and medium-sized displays, and provides customers with a full range of privacy display solutions and creates customer value through the implementation of differentiated and high-value competition strategies. In 2021, the company's first privacy laptop panel ranked first in the global privacy panel market, and the shipment volume of notebook computers and vehicle panels ranked among the top 10 in the world.   
At the previous 2024 semi-annual results briefing, Longteng Optoelectronics believes that in the first half of 2024, the display panel industry is in the bottom repair stage, and the prices of small and medium-sized display laptops and mobile phone panels are generally at a low level and stable, and the competition situation is becoming more fierce and complex.
Longteng Optoelectronics said that it will continue to strengthen the analysis and judgment of the macroeconomic situation, the development trend and pattern changes of the display industry, seize the opportunities of digital economy and green and low-carbon, adhere to the dual spindle development of "strategic layout + technology layout", on the one hand, continue to consolidate the differentiated competitive advantages of notebooks, vehicles, mobile phones, industrial control, etc., and increase the layout of emerging subdivided display fields such as intelligent cockpits, e-sports high-brush laptops, e-paper, AI displays, and metaverse applications. Seize new tracks and create new advantages; On the other hand, we continue to invest in R&D in diversified and differentiated technologies such as dynamic privacy and privacy prevention, touch integration, oxide, MiniLED, eye protection display, TED low power consumption, and e-paper, so as to create and enhance the competitiveness of the company's products.   
In terms of new product e-paper, Longteng Optoelectronics believes that with the acceleration and deepening of global digitalization and low-carbon development, e-paper display continues to expand in office display, medical display, traffic display, commercial display and other application fields with its characteristics of low power consumption and energy saving, green and low-carbon, healthy eye protection, etc., with diversified product types and business models, and broad application space. The company attaches great importance to the emerging market of e-paper and actively deploys, continues to develop e-paper display technology and has sent samples to customers for testing, and will implement mass production operations in the near future.
For the sustainable development that the global market is concerned about, Longteng Optoelectronics integrates the ESG concept into the company's strategy, R&D, production and daily operation and management, combines "digital + ESG", promotes the establishment of an internal digital ESG management platform, establishes and publishes scientific carbon targets (SBT), and carries out carbon reduction from procurement, R&D, manufacturing, operation and other aspects, and obtains ISO50001 energy management certification and ISO14064 carbon verification certification; Combined with "green + technology", we have explored and developed a variety of green and low-carbon products in line with ESG concepts, such as TED, full-color reflective and e-paper; At the same time, we will promote the construction of ESG system for suppliers and the reuse of recyclable materials to build a green and sustainable supply chain.   
Due to overcapacity and fierce competition in the display industry, Longteng Optoelectronics' operating income in the first three quarters of 2024 was 2.638 billion yuan, a year-on-year decrease of 4.62%; The net profit loss attributable to shareholders of the listed company was 168 million yuan.
The Vietnamese market is the main sales market for Longteng Optoelectronics' dynamic privacy display products, supplying Taiwan-funded EMS manufacturers to the production base in Vietnam, producing dynamic privacy monitor and dynamic privacy privacy laptop products, which are sold to the European and American markets, serving government procurement, high-end business and special industrial display fields.   
According to statistics from the Ministry of Industry and Trade, as of October 15, exports of computers and electronic components reached US$55.2 billion, an increase of US$11.61 billion year-on-year, mobile phones and spare parts reached US$43.94 billion, an increase of US$2.11 billion, tools and machinery reached US$40.16 billion, an increase of US$7.35 billion, and textiles and apparel reached US$28.85 billion, an increase of US$2.5 billion. The scale of the country's import and export volume reached 610.56 billion US dollars, an increase of 16.4% year-on-year, equivalent to 85.82 billion US dollars.
Previously, Longteng Optoelectronics only had a sales and service team in Vietnam, and did not have an independent supporting capacity in Vietnam. The construction and operation of the factory in Henan Province, Vietnam, in addition to avoiding the involution of small and medium-sized display panels in Chinese mainland to unprofitable, can be closer to the end customers mainly sold to overseas markets, and carry out nearby supporting services to increase market share, but also in response to the next Trump administration's trade policy changes to China, and trigger the entire European and American markets to follow and avoid high tariff losses caused by these policy changes.  


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