2024年10月23日星期三的今天,OPPO与比亚迪在深圳宣布签订战略合作协议,双方将共同推进手机与汽车的互融合作这张图片在全网被刷屏。OPPO创始人兼首席执行官陈明永、OPPO高级副总裁兼首席产品官刘作虎、OPPO高级副总裁段要辉、OPPO智行业务总经理章欣,比亚迪集团董事长兼总裁王传福、比亚迪集团高级副总裁杨冬生、比亚迪集团品牌及公关处总经理李云飞、比亚迪汽车新技术研究院智能化国内产品管理中心主任唐旻昕出席战略合作签约仪式。双方的首个落地产品“手车互联”将通过OTA在腾势Z9GT和OPPO Find X8系列上搭载落地。OPPO之前已经官宣了OPPOFindX8系列旗舰将于10月24日,也就是明天正式发布。OPPOFindX8采用了四边物理等宽的打孔直屏设计,OPPOFindX8Pro将搭载行业“唯一双潜望”,其中一个拍景更远,一个拍人更美,同时将先进的AI大模型与更精密的潜望长焦镜头结合,挑战光学的物理极限,OPPO称之为AI千里长焦“软”还原。不过OPPOFindX8也把苹果的拍照键给复制了过来,OPPO称之为抓拍键,功能更简单,但不知道是不是OPPO根本没有测试过此前其它品牌带拍照键的手机,因此也会给自己挖一个这么深的坑,因为物理按键在手机拍照时,不可避免的会造成手机抖动,因而事实上包括苹果、诺基亚、三星在内的独立拍照按键手机,都遭遇到了用户体验不佳的吐槽,毕竟不是每个用户都练就了专业摄影师的铁手臂。 对于比亚迪的腾势Z9GT,比亚迪认为这是集团技术创新的集大成者,在智能体验上也达到了新的高度,主要体现在“手车互联”功能的加入,进一步将腾势Z9GT的智能体验延伸到了用户的日常生活中,带来了包括镜像模式、隐私模式、应用接续、导航流转、语音车控在内的一系列创新体验。实际就是手机在用户上车后,会把上车前在手机上操作,直接转移到车机上继续工作,类似手机、电脑、平板的同屏镜向直传、智能场景流转功能,让车机拥有手机上的所有APP功能与权限,如正在听的歌,车上无断点续播,手机上的导航数据,包括地址信息等,都会同步到车机上;另外还有一些如忘记锁车,还能进行安全提示,远程通过负一屏卡片、手机语音就能完成锁车、开空调等远程手机与车机操作同步功能等。双方表示,将致力于在智能座舱平台的硬件模组、软件系统、智能算法等领域进行联合研发,包括AI融合座舱、健康座舱、数字车钥匙、车管家、融合桌面、多媒体服务共享和算力共享等创新技术,共同打造智能化用车体验,引领产业发展进入新阶段。OPPO早在2019年9月就成立了“车机互融”业务板块。到2020年左右,已经公开发布专利中与汽车直接相关的专利就有150多项,其中包括了结构光环境感知系统、紫外光车辆防撞感知系统、电子产品信号采集与双向警示系统等等与自动驾驶相关的车机、手机、软件平台与软硬件解决方案等;而BBK系的电池快充技术,一直是OPPO、vivo手机在市场上领先其它品牌的硬活,把这技术移植到汽车电源管理中,也是优势明显。在多方信息的综合之下,市场也曾一度传出OPPO也要造车的消息。 2022年6月成立了出行业务板块,与各大汽车厂商合作打造智能车空间全域智能座舱技术。在2022 OPPO开发者大会上,OPPO提出了车机互融的系统解决方案——OPPO Carlink。OPPO Carlink 的长期愿景是让汽车在生命周期内,不用更换车机系统就能解决现有车机与手机等移动设备间交互方式有限、生态封闭、互联方案各异等一系列问题,也能够弥补智能座舱生态在生命周期内算力、内容、服务资源不足的短板,在车上时,车机屏幕成了手机的延展。在生活中,手机是车的延展,做到无缝衔接。事实上在此前OPPO手机就曾与小鹏合作,让OPPO手机接管部分小鹏汽车的远程辅助汽车管理,与手机导航、娱乐等功能接入车机等功能服务。但双并没有涉及到车机硬件合作研发领域。汽车厂商与手机厂商进行深度合作,其实行业己经有先例,如魅族就曾与吉利联合造手机,吉利并完成对魅族的控股;而蔚来也让代工厂为自己出了一款手机,来适配自己旗下的汽车车机系统等。另外最近特斯拉也将进入手机制造行业的声音也再次出现,针对监管机构可能对新闻软件进行内容审查的顾虑,马思克怕自己X软件无法安装在其它的手机品牌上,因此发出了如果有需要,特斯拉将毫不犹犹豫的建手机制造产能,满足X用户对言论自由,信息获得完整的需要。随着AI人工智能的发展,人们获取信息的速度和准确度将大大增强,电子产品的人工智能成为人们日常生活的“智能管家”角色目标,也越来越近,如何让这个“智能管家”能够随时跟着用户一起成长,从李星了解的情况来看,目前行业内认为手机仍是“智能管家”的最主要的宿主。因为仅管很多人都把“智能管家”的角色与具身智能发展联系在一起,认为未来的“智能管家”宿主会由手机转移到自动驾驶的人形机器人,或AR眼镜上,但是从目前的使用场景来看,即能与用户一起成长,又不会对用户造成较严重的侵犯的理想产品,还是智能手机更受欢迎。OPPO and BYD have joined forces, and the mobile phone car machine combination mode is onEditor: LucienToday, Wednesday, October 23, 2024, OPPO and BYD announced the signing of a strategic cooperation agreement in Shenzhen, and the two sides will jointly promote the integration of mobile phones and cars.Chen Mingyong, Founder and CEO of OPPO, Liu Zuohu, Senior Vice President and Chief Product Officer of OPPO, Duan Yaohui, Senior Vice President of OPPO, Zhang Xin, General Manager of OPPO Zhixing Business, Wang Chuanfu, Chairman and President of BYD Group, Yang Dongsheng, Senior Vice President of BYD Group, Li Yunfei, General Manager of Brand and Public Relations Department of BYD Group, and Tang Minxin, Director of Intelligent Domestic Product Management Center of BYD Automotive New Technology Research Institute, attended the signing ceremony of strategic cooperation. The two companies' first landing product, "Handcar Connect", will be installed on the Denza Z9GT and OPPO Find X8 series through OTA. OPPO has previously officially announced that the OPPOFindX8 series flagship will be officially released on October 24th, that is, tomorrow. OPPOFindX8 adopts a four-sided physical equal width punch-hole straight screen design,OPPOFindX8Pro will be equipped with the industry"The only double periscope",One of them shoots farther away,One shoots people more beautifully,At the same time, the advanced AI large model is combined with a more precise periscope telephoto lens,Challenge the physical limit of optics,OPPO calls it AII10000 telephoto "soft" restoration。However, OPPOFindX8 also copied Apple's camera button, OPPO called it the capture button, the function is simpler, but I don't know if OPPO has not tested other brands of mobile phones with camera buttons before, so it will dig such a deep hole for itself, because the physical buttons will inevitably cause the phone to shake when taking pictures on the mobile phone, so in fact, including Apple, Nokia, Samsung, including independent camera button mobile phones, have encountered complaints about poor user experience, after all, not every user has trained the iron arm of a professional photographer.For BYD's DENZA Z9GT, BYD believes that this is the culmination of the group's technological innovation, and it has also reached a new height in terms of intelligent experience, which is mainly reflected in the addition of the "hand-car interconnection" function, which further extends the intelligent experience of DENZA Z9GT to users' daily life, bringing a series of innovative experiences including mirror mode, privacy mode, application continuation, navigation flow, and voice car control. In fact, after the user gets on the car, the mobile phone will be operated on the mobile phone before getting on the car, and directly transferred to the car machine to continue to work, similar to the same screen mirror direct transmission of mobile phones, computers, and tablets, and the intelligent scene flow function, so that the car machine has all the APP functions and permissions on the mobile phone, such as the song being listened to, the car continues to broadcast without breakpoints, and the navigation data on the mobile phone, including address information, will be synchronized to the car machine; In addition, there are some such as forgetting to lock the car, you can also carry out safety tips, remotely through the negative screen card, mobile phone voice can complete the car lock, air conditioning and other remote mobile phone and car machine operation synchronization functions.The two parties said that they will be committed to joint research and development in the fields of hardware modules, software systems, and intelligent algorithms of the intelligent cockpit platform, including innovative technologies such as AI fusion cockpit, healthy cockpit, digital car key, car butler, converged desktop, multimedia service sharing, and computing power sharing, so as to jointly create an intelligent car experience and lead the development of the industry into a new stage. As early as September 2019, OPPO established the "Vehicle-Machine Integration" business segment. By 2020, more than 150 patents directly related to automobiles have been publicly released, including structured light environment perception systems, ultraviolet vehicle collision avoidance perception systems, electronic product signal acquisition and two-way warning systems, and other vehicles, mobile phones, software platforms, software and hardware solutions related to autonomous driving. The battery fast charging technology of the BBK series has always been the hard work of OPPO and vivo mobile phones in the market ahead of other brands, and transplanting this technology to automotive power management is also an obvious advantage. Under the synthesis of multiple information, the market also once reported that OPPO was also going to build a car.In June 2022, the company established the mobility business segment to cooperate with major automakers to create intelligent cockpit technology for the whole domain of intelligent vehicle space. At the 2022 OPPO Developer Conference, OPPO proposed a system solution for the integration of vehicles and machines - OPPO Carlink. OPPO Carlink's long-term vision is to solve a series of problems such as limited interaction between existing car machines and mobile devices such as mobile phones, closed ecosystems, and different interconnection schemes without replacing the car machine system during the life cycle of the car, and can also make up for the shortcomings of the intelligent cockpit ecology in the life cycle of computing power, content, and service resources. In life, the mobile phone is an extension of the car, so that it can be seamlessly connected.In fact, OPPO mobile phones have cooperated with Xiaopeng before, allowing OPPO mobile phones to take over the remote assisted car management of some Xiaopeng Motors, and connect to car machine and other functional services with mobile phone navigation, entertainment and other functions. However, the double does not involve the field of cooperative research and development of vehicle and machine hardware.In fact, there are precedents in the industry for in-depth cooperation between automobile manufacturers and mobile phone manufacturers, such as Meizu and Geely jointly made mobile phones, and Geely completed the holding of Meizu; And NIO also asked the foundry to come up with a mobile phone for itself to adapt to its own car machine system.In response to the concerns that regulators may censor the content of news software, Marscot is afraid that his X software cannot be installed on other mobile phone brands, so he issued a message that if necessary, Tesla will not hesitate to build mobile phone manufacturing capacity to meet the needs of X users for freedom of speech and complete access to information. With the development of AI artificial intelligence, the speed and accuracy of people's access to information will be greatly enhanced, and the artificial intelligence of electronic products has become the role goal of "intelligent housekeeper" in people's daily life, and it is getting closer and closer.Because although many people associate the role of "smart housekeeper" with the development of embodied intelligence, and believe that the future host of "smart housekeeper" will be transferred from mobile phones to autonomous humanoid robots or AR glasses, but from the current use scenarios, the ideal products that can grow with users without causing serious infringement to users are still more popular.