Yuehui Silkie Chicken Roll: A Hua & Hua B2B Success, Boosting Core Channel Sales by 34%!
Building a brand in the B2B sector can be challenging. At Hua & Hua, we’ve gained significant expertise, not only as a B2B brand ourselves but through our work with numerous B2B clients
Sam Hua envisioned Hua & Hua becoming an iconic case study in B2B branding. This vision came closer to reality when Hua & Hua was certified by Euromonitor International as China’s No. 1 consultancy in the number of comprehensive brand marketing service contracts.
In this case study, we’ll explore how Yuehui serves as a prime example of building a successful B2B brand. This remarkable case has earned its place as a standout finalist in the 2024 11th Hua & Hua Million RMB Super Marketing Competition, exclusively sponsored by Yan Palace.
This year, Hua & Hua will host the Million RMB Super Marketing Competition in Singapore, along with the China-Singapore Entrepreneurs Forum, offering candid insights and practical strategies from China and Southeast Asia. Click the image below for more details!👇
Yuehui Silkie Chicken Roll Case Analysis
Yuehui, a small-town business based in Gaocun Town, Qi County, Henan Province, has been rapidly gaining recognition nationwide:
• During Luo Zhenyu's 2024 New Year’s Eve speech on the Dedao platform, he highlighted Yuehui, promoting it to entrepreneurs nationwide. Following this, Dedao Business School arranged four study tours, bringing business leaders from across the country to learn from Yuehui.
• Liu Run also led top entrepreneurs from the “Ask China” program on study visits to Yuehui.
• Even Fat Donglai, a major corporation in China, organized two visits to study Yuehui’s practices.
• The Communication University of Zhejiang visited Yuehui and chose it as a model for best-practice research in B2B marketing.
Founded in 2013, Yuehui specializes in developing food ingredients for hotpot and barbecue businesses, with a focus on poultry products. In May 2023, Yuehui partnered with Hua & Hua. After over a year of collaboration, Hua & Hua not only elevated Yuehui’s brand momentum but also helped achieve a 34% increase in core channel sales.
Now, let’s break down Yuehui’s success story using Hua & Hua’s three key principles for B2B services:
1. Building a strong brand is even more crucial for B2B companies than for B2C, as trust plays a vital role in B2B relationships.
2. Successful B2B branding relies on attracting clients to your business. Hua & Hua has developed a comprehensive methodology, along with products and services, to effectively achieve this.
3. B2B companies should actively support their downstream clients by providing consulting services to help grow their businesses.
1. Why B2B Companies Need Stronger Brands Than B2C.
B2B customers face greater risks and costs when selecting suppliers, so they tend to be more cautious compared to B2C customers.
B2B transactions typically have two key characteristics:
1. High transaction value: Unlike selecting MIXUE or CoCo bubble tea, sourcing lemons for MIXUE is a significant strategic decision. The volume of the purchase is large, and poor quality could lead to serious consequences, making brand trust essential.
2. Internal accountability: You must justify your supplier selection as a buyer. The responsibility falls on you if something goes wrong with an unknown brand.
For example, if I purchase cooking oil from Arowana and any issues arise, the responsibility lies with Arowana, not me. People wouldn’t suspect any under-the-table dealings. This is why B2B companies must first address the issue of procurement liability.
To build trust in the Yuehui brand, the first step was to solidify its brand identity. Since strategy and branding go hand in hand, we began by refining Yuehui’s business strategy.
Setting a Long-Term Business Strategy
Yuehui originally started by selling sausages. However, due to a lack of innovation, they ended up with unsold inventory and struggled financially. In 2014, at a turning point, they decided to shift focus to hotpot ingredients. With the rapid growth of China’s hotpot industry, Yuehui successfully developed a new, innovative product—the Silkie Chicken Roll, which became their flagship product.
To reinforce the association with this product, Yuehui rebranded itself as “Yuehui Silkie Chicken Roll.” By 2023, however, while the Silkie Chicken Roll market had matured, it remained a small niche.
This led to a crucial question: Should they change the brand name and remove “Silkie Chicken Roll”? At Hua & Hua, we believe that a name is a strategic decision because it reflects the company’s future business portfolio and business structure.
A company’s strategy goes beyond internal objectives; it focuses on solving a societal issue and aligning the business with that purpose. By identifying a societal problem, a company defines its mission, which in turn guides its business strategy. This approach is central to Hua & Hua’s brand strategy trinity model for corporate strategy.
We always start by identifying a societal problem that the business can solve. The problem must be specific, as specific problems lead to specific solutions. We focus on four types of pain points:
1) Customer pain points,
2) Industry pain points,
3) Societal pain points, and
4) Internal pain points.
Through market research, we discovered a major issue in the poultry processing industry: significant polarization. Large international companies, such as McDonald’s and KFC, dominate mainstream poultry processing, while smaller companies, often with poor standards, focus on niche poultry products. This revealed a critical industry pain point—low standards in small-scale poultry processing.
We then assessed whether Yuehui had the resources to address this problem—and they did.
First, their CEO, Mr. Deng, is passionate about food science and committed to product quality, which is rare in the industry. Second, a common challenge for small poultry processing companies is inadequate on-site management, leading to contamination (e.g., metal fragments or hair in the products).
Yuehui addressed these issues with two key measures:
1. Investing heavily in imported inspection equipment.
2. Implementing the Toyota Production System (TPS) under the guidance of Hua & Hua consultants to improve management processes.
These two measures significantly improved on-site management, reducing Yuehui’s issue rate to just 0.025% of the industry average.
In response to the societal issue of low processing standards in niche poultry products, Yuehui chose to take on the responsibility of addressing this problem and made it the core of its mission: to modernize traditional poultry processing using advanced food science. The company’s primary positioning is driven by this mission.
Mission defines strategy, and the second key aspect of positioning is business strategy. This involves deciding which areas the company will focus on, determining what to pursue and what to avoid.
For Yuehui, this meant focusing on poultry products, particularly niche processed poultry items. To address the industry’s challenges and fulfill its mission, Yuehui needed to continuously innovate in food science and develop new niche products. Hua & Hua crafted Yuehui’s business strategy by positioning it as the “Yuehui Poultry Research Institute.”
Under Hua & Hua’s guidance, Yuehui established the Poultry Research Institute. This not only addressed the limited market size of the Silkie Chicken Roll but also set a long-term growth plan for the company.
As Yuehui’s CEO, Mr. Deng, said, “This is what Yuehui will focus on for the next 100 years!” This gave the company a clear and stable direction.
Currently, the Silkie Chicken Roll is still Yuehui’s flagship product, generating significant revenue. Changing the brand name could jeopardize Yuehui’s market share in this category.
At Hua & Hua, a brand’s greatest asset is the name of its most well-known product. Just like Apple’s brand value comes from names like iPhone and iPad, a restaurant’s strength lies in its signature dishes. Understanding this helps avoid costly branding mistakes.
Rather than changing the name, we enhanced Yuehui’s Silkie Chicken Roll brand with powerful branding. Through bold slogans and iconic signs, we gave the brand momentum for growth.
Hua & Hua’s “Brand Trinity with Wings” model empowers brands to succeed by providing two key elements: a Brand Proverb and a Super Sign.
Brand Proverb: The Slogan is the Reason to Buy, Securing the Top Spot in the Category.
Through our market research, we found that distributors in frozen food wholesale markets typically carry hundreds or even thousands of products, with many suppliers to choose from for each product.
However, large-scale or forward-thinking distributors tend to select the best brand in each category. For example, they prefer Xianmeilai for shrimp balls, Jiujiajiu for meatballs, Meihua for crispy meat, and Yuehui for Silkie Chicken Rolls.
This insight helped us understand the logic behind distributors’ product selection and informed our strategy for Yuehui’s super slogan—focusing on securing the top spot in the Silkie Chicken Roll category.
In interviews, distributors consistently stated that Yuehui’s Silkie Chicken Rolls were the best in quality, and Yuehui had grown rapidly in recent years. While they believed Yuehui was already the market leader, there was no data to prove it.
Hua & Hua advised Yuehui to commission a national survey from a reputable international market research firm to confirm that Yuehui was indeed the best-selling brand in the Silkie Chicken Roll category. The data validated what distributors had sensed—Yuehui was No. 1 in nationwide sales.
As a result, we created the brand proverb for Yuehui: “Yuehui Silkie Chicken Roll, the No. 1 Best Seller in China.” establishing Yuehui as the category leader and securing the brand as the top choice.
This Super Proverb builds confidence among small restaurant owners and procurement managers, making Yuehui the top choice.
Super Sign: Immediately Familiar and Instantly Recognizable as Yuehui’s No. 1.
A Super Sign is more than just a symbol—it must efficiently convey the brand’s value. Yuehui isn’t only the no. 1 in Silkie Chicken Rolls; it’s also No. 1 in products like Chicken Gizzards and Spicy Quail. With its strategic positioning as the Yuehui Poultry Research Institute, the goal is to create more leading poultry brands, and the Super Sign needed to communicate Yuehui’s excellence in poultry products.
Hua & Hua describes the creation of a Super Sign as a “1+1” cultural matrix reinvention.
1. Poultry: When people think of poultry, the first symbol that comes to mind is the chicken. It’s a universal association, familiar and easily recognizable by everyone.
2. Excellence: The “thumbs-up” gesture symbolizes praise and approval. It’s a powerful cultural matrix used globally, across all age groups and regions. Its meaning is instantly understood.
Based on these elements, we created the “Thumbs-Up Chicken” Super Sign for Yuehui. This sign efficiently communicates that Yuehui excels in poultry products, with multiple No. 1 sellers nationwide, and that it’s deeply committed to advancing poultry science.
Product Structure: Building China’s Poultry King Around the Poultry Research Institute.
Yuehui’s business strategy revolves around poultry products, and its product structure reflects this focus. The company adopted a “smaller dog strategy” in line with game theory. This strategy allows smaller companies to grow under the radar of large corporations, avoiding direct competition and remaining non-threatening to bigger players.
In the poultry processing sector, large-scale factories supply poultry products like wings and drumsticks to global chains such as McDonald’s and KFC, making it difficult for Yuehui to compete with them. Instead, Yuehui chose to specialize in smaller poultry categories, such as Silkie Chicken and quail. Similarly, they selected niche poultry products like chicken gizzards, hearts, bones, and organs.
Based on Yuehui’s existing product line, we proposed the “Four Poultry Kings” product structure, focusing on four main poultry types: chicken, duck, goose, and quail. Yuehui continues to innovate in niche poultry products, with the goal of making each one the national leader, reinforcing the strategic vision of the Poultry Research Institute.
▲This approach shaped Yuehui’s brand identity.
With advertising on billboards, store signs, freezer stickers, and delivery trucks across national wholesale markets, Yuehui’s brand visibility skyrocketed.
After launching these ads, Yuehui’s brand momentum surged. The buzz in the market began to grow, with distributors joking with their clients: “If you’re not carrying the No. 1 Silkie Chicken Roll and choose another brand instead, are you trying to avoid making money?”
This provided distributors with a strong reason to recommend Yuehui’s Silkie Chicken Roll, solidifying Yuehui as the top choice and a powerful brand in its category.
2. Effective B2B Branding Focuses on Drawing Clients to Your Business.
In B2B business, selling products often involves sending sales managers to visit potential customers, which can be a challenging task.
Customers may not necessarily need our product, may not be aware of their needs, or may already have existing suppliers. In short, you’re asking for their time, and they are often reluctant to give it.
However, if customers are willing to come to you, it becomes much easier to do business—you’re in your home territory. This is similar to sports: playing at home versus playing away, and it’s always easier to win on your home ground.
For B2B companies, the brand’s “home ground” can be two places: an internal one and an external one.
1) Internal Home Ground: The Factory Experience.
Yuehui’s internal home ground is its factory. Our first goal was to turn the factory into a powerful space. When clients visit, the design of the tour experience is critical.
There is a well-known psychological concept called the Peak-End Rule, which states that people remember an experience based on two key factors: the peak (the highlight) and the end. If these two moments are particularly enjoyable, the brain tells us the overall experience was positive. In other words, people judge an experience by the most intense moments and how it ends, not by the average.
For example, when we go to Disneyland, we may experience some exciting rides, and then end the night with a spectacular fireworks show. This helps us forget the time we wasted in queues, making the experience feel great overall. Similarly, IKEA sells ice cream for just $1 at the exit, leaving customers with a positive feeling as they leave, despite the effort they spent hauling their purchases around the store.
Based on the Peak-End Rule, Hua & Hua collaborated with Yuehui’s branding team to redesign the factory tour experience, creating 11 key touchpoints and 3 memorable peak moments.
As soon as clients arrive at the factory entrance, they are greeted by a towering “Thumbs-Up Chicken” statue and a huge company logo on the factory wall. Off to the right, there is a massive Thumbs-Up Chicken sculpture emerging from the grass. This Super Sign leaves a lasting first impression that clients will never forget.
Upon entering the lobby of the office building, clients are immediately presented with the slogan, “One Yuehui, Three National No. 1s.” Right from the start, we show off the company’s strengths by highlighting its three top-selling products.
Next, we introduce Yuehui’s company culture. Just like when two people meet for the first time, it’s important to convey who we are. Yuehui’s vision is to become a “Four Good” company—good in the eyes of employees, customers, partners, and society. Its core values are integrity, honesty, fairness, and being mindful of others. Clients can sense that Yuehui is a principled company.
To the left is the employee cafeteria, where Yuehui provides its employees with three free meals a day. Since most of Yuehui’s workers are from small towns and tend to eat less healthy, carbohydrate-heavy meals, the company offers 13 specially designed dishes to ensure employees eat a balanced, nutritious diet. Clients can feel Yuehui’s care for its workers.
Across from the cafeteria is the finance office. Yuehui adheres to the principles of transparency and honesty, welcoming auditors at any time without prior notice. All financial documents are neatly arranged on open shelves, giving clients confidence in Yuehui’s integrity.
Moving down the hall, we reach the “Consultant Wall,” displaying the logos of the two consulting firms Yuehui has worked with. Before Yuehui could afford to hire Hua & Hua, they first brought in Hua & Hua’s management consultant, Mr. Hu, to learn from him and adopt the Toyota Production System (TPS) approach. Yuehui proudly showcases the significant investment it made in these consultants, which reinforces clients’ trust in collaborating with Yuehui.
Upstairs, in the main office area, clients experience Yuehui’s culture of continuous improvement, focused on eliminating waste. Remarkably, there are no chairs anywhere in the office, from the CEO to the receptionist—everyone works standing up.
If employees get tired, they can take a break in designated rest areas. This arrangement boosts productivity because standing while working makes it harder to slack off.
An additional benefit of standing desks is cleanliness. With open workstations and raised desk surfaces, there are no hidden spots for dirt to accumulate, and each employee is responsible for keeping their area clean. Incredibly, the entire factory requires only one janitor.
Outside the meeting room, the walls are covered with Hua & Hua’s business methods. As CEO Deng said, whenever the team hits a roadblock during a meeting, they step outside and look at the wall for inspiration. When Sam Hua saw this wall, he remarked, “There’s more of Hua & Hua’s methods here at Yuehui than in our own office!”
The office area is connected to the production area via a corridor, which also serves as a tour path. On one side, clients can look through glass windows into the production floor, while on the other side, there are display walls explaining the science behind the products and examples of continuous improvement.
For instance, when clients reach the Silkie Chicken Roll production area, they can observe the manufacturing process on one side, while the display wall on the other side provides detailed explanations of the product’s science—such as sourcing standards, production techniques, and flavor profiles. By the end of the tour, clients will feel fully confident in Yuehui’s products.
The final stop is the tasting room, which is designed with several interactive elements. Upon entering, clients are greeted by a “brand display area,” showcasing the company’s brand visuals, the strategic positioning of the “Poultry Research Institute,” and three national awards. They also get to see the product packaging.
Further inside is the “tasting area,” equipped with a cooking station where products are freshly prepared. After seeing the production process and learning about the science behind it, clients are invited to taste the products.
If they’re satisfied and interested in working with Yuehui, the partnership policies are displayed on the wall, helping to address any concerns they might have right away.
Once we transformed the factory into this compelling “home ground,” things really took off. Luo Zhenyu, after hearing about Yuehui from Hua & Hua, personally reached out to them. He then featured Yuehui as a case study in his 2023 New Year’s Eve speech, promoting them to a national audience. The result? Yuehui became a popular destination for business tours, with hundreds of requests coming in daily.
Sam Hua also visited Yuehui and hosted a 12-hour live broadcast—the first of its kind in Hua & Hua’s history. The broadcast drew 360,000 viewers and received nearly 1 million likes!
2) External Home Ground: Trade Shows.
Yuehui’s external home ground is at industry trade shows, where they invest heavily to create a powerful presence.
At every trade show, Yuehui secures prime booth locations. Hua & Hua also designed an impressive booth for them, with the back wall featuring a giant illuminated lightbox displaying the Super Proverb “the No. 1 Best Seller in China.” At the center of the booth is a massive, glowing Thumbs-Up Chicken Super Sign, and the sides are lined with repeating signs to maximize impact. Yuehui’s three national No. 1 products are proudly displayed with their awards.
The booth is a showstopper, drawing huge crowds and standing out as the most eye-catching, high-energy exhibit at the event. People flock to Yuehui’s booth, creating a buzz.
Additionally, Yuehui runs large-scale outdoor advertisements in high-traffic areas at the trade show.
To further boost brand visibility, we developed a strategic promotional item—an oversized branded bag that trade show attendees can use to carry other items. This turns the bag into a moving advertisement for Yuehui, with the Super Sign prominently displayed, creating both functional and emotional value for the brand.
Impressive, right? But there’s more. Yuehui has two additional aspects that leave clients truly amazed.
1. Absolute Cleanliness: In the food industry, hygiene is paramount. We ensured that Yuehui’s booth was immaculately clean and organized. Every item in the booth has a designated spot, and after use, everything is returned to its place. This level of organization is unmatched in the industry.
Moreover, while other companies leave their booths in disarray after the show, Yuehui takes the time to clean up thoroughly before leaving. This has earned them the respect and trust of both industry peers and potential clients.
2. Generosity: When offering product samples, most companies cut a single chicken wing into small pieces for tasting. Yuehui, on the other hand, offers an entire skewer with two full wings. This kind of generosity impresses customers and leaves a strong positive impression.
By establishing a strong presence, both internally and externally, Yuehui achieved the ultimate B2B goal—clients proactively visiting nonstop.
3. B2B Companies Should Support Their Downstream Clients by Offering Consulting Services to Help Grow Their Businesses.
For B2B companies, supporting your downstream clients is crucial. This includes helping them develop new products, providing marketing assistance, and offering management and marketing consulting services.
Helping Downstream Clients Develop Products.
In 2023, China’s restaurant industry saw a significant downturn, with hotpot businesses hit particularly hard. Hotpot restaurants often rely on a single soup base to sell various meat and vegetable dishes. We identified that developing a new soup base could greatly benefit Yuehui’s hotpot clients by boosting their sales.
To support this, Hua & Hua worked with Yuehui to create a new product for the autumn and winter hotpot season—Energy Four Treasures Mushroom Soup. In Chinese tradition, autumn and winter are times for nourishment, so we included four traditional health-boosting ingredients in the soup base: cordyceps flowers, goji berries, red dates, Yunnan wild mushrooms. This nourishing soup base is something that Chinese consumers would be naturally inclined to order.
The mushroom soup pairs perfectly with Yuehui’s signature Silkie Chicken Roll. To complement the soup, we also developed a new product—Energy Mushroom Silkie Chicken Roll, in collaboration with the Yunnan Agricultural Academy. This represents the most significant innovation in the Silkie Chicken Roll industry in recent years.
In addition, we created meat and vegetable pairing combinations for this soup, effectively offering Yuehui’s hotpot clients half a menu.
After developing the products, Hua & Hua also crafted a marketing campaign for Yuehui’s customers—The First Autumn and Winter Nourishing Hotpot Season—to help drive sales. We introduced a slogan for the campaign: “Boost Your Energy, Eat Silkie Chicken.”
To increase foot traffic, Hua & Hua developed a creative promotion—“Walk 11,000 Steps and Get Free Silkie Chicken.” If two people together accumulate more than 11,000 steps on WeChat, they can visit the restaurant, order the Energy Four Treasures Mushroom Soup, and receive a complimentary Energy Mushroom Silkie Chicken Roll.
With so much support provided to their hotpot clients, you might wonder if Yuehui is asking for a lot in return. Surprisingly, they ask for very little—the only requirement is that clients sell Yuehui’s Energy Mushroom Silkie Chicken Roll. It’s the perfect match for the soup base.
We also created a catchy slogan to change how customers think about their meal: “Cook Silkie Chicken First, Then Beef and Lamb; The Longer You Cook, The Richer The Flavor.” This encourages customers to start with Silkie Chicken Rolls before cooking beef and lamb, so the soup becomes even more flavorful.
Helping Downstream Clients with Marketing Promotions.
Summer is peak barbecue season, and to help Yuehui’s barbecue clients boost their business, Hua & Hua and Yuehui collaborated on a marketing campaign.
One of Yuehui’s key clients is Gong Fu Guai Shou, a barbecue chain with a core demographic of young customers. For the summer, we organized a promotional campaign called “Qixi Matchmaking Festival,” based around the traditional Chinese Valentine’s Day.
The focus was on promoting a couples’ meal package called the Qixi Set, which included two bottles of beer. Each bottle had a special “confession sleeve,” allowing single customers to write a message and exchange contact information with others.
The campaign slogan was: “Order the Qixi Set, Let the Matchmaker Help You Find Love.” Each store had an employee acting as a “matchmaker,” helping customers exchange their confession notes.
The campaign was a huge hit among young people in the city where Gong Fu Guai Shou operates, transforming the restaurant into a social hub for the younger generation.
During the promotion, sales of the couples’ meal packages increased by more than 60%. More importantly, the campaign boosted employee morale. After seeing the success of the event, staff members were excited and even commented that “the joy of working has returned.”
Providing Management and Marketing Consulting Services.
Every industry is a consulting industry, and every company is a consulting firm, acting as an advisor to its clients. This is especially true for B2B businesses, which must adopt a “consulting mindset” and become consulting brands to generate profit. After all, products produced by machines have little value on their own—it’s the consulting and services provided by people that truly add value.
Yuehui took the management and marketing knowledge it learned from Hua & Hua and openly shared it with its downstream clients. Yuehui’s clients fall into two categories: distributors and restaurant chains.
1) Supporting Distributors
When Yuehui’s salespeople visit their distributors, they don’t just push products—they hold training sessions called “Frozen Food Profitability Workshops,” where they teach distributors how to increase profits.
For instance, one strategy they teach, which they learned from Hua & Hua, involves expanding product distribution using a step-by-step process: mapping out the area, dividing it into smaller sections, setting routes, establishing targets, and visiting each location to expand distribution.
Before starting any project, Hua & Hua always emphasizes understanding the current situation by gathering specific facts. Yuehui adopted this method and passed it on to their clients.
One of Yuehui’s clients, Qin Ningning, a distributor in Jining City, Shandong Province, learned how to analyze the current state of the market from Yuehui’s salespeople. One day, a Yuehui salesperson asked Qin: “How many restaurants are there in Jining, and how many of them are you working with?” Qin was taken aback—he hadn’t realized that he didn’t know the exact number. He thought he had already captured most of the market.
After that conversation, Qin began to analyze the current market conditions. He mapped out the streets of Jining and selected one street for a more detailed focus. He found that the street had 46 restaurants, but he was only supplying seven of them—just 15%.
After seeing this data, Qin realized the untapped potential of the market. He divided Jining into 22 areas, assigned two salespeople to each area, and set a target of visiting one street per day. He used another strategy called “Ansoff Matrix” to increase sales—expanding sales by offering new products to existing clients and old products to new clients.
As a result, Qin’s sales in 2023 grew by 59% compared to the previous year.
2) Supporting Restaurant Chains
In response to the downturn in China’s restaurant industry, which left many restaurant owners anxious about growth, Hua & Hua and Yuehui organized a special seminar called “The Secrets to Restaurant Growth,” with the slogan: “No Need to Worry About Growth, Yuehui Has the Solution.”
To help restaurant owners overcome their concerns, Hua & Hua and Yuehui carefully crafted the seminar content. Yuehui shared insights on operational improvements, while Hua & Hua provided practical advice on brand marketing—actionable, hands-on strategies that the owners could implement immediately. Many attendees who were not yet Yuehui clients eagerly signed up to participate.
Running a business is like running an educational institution—companies are organizations that manage and apply knowledge. Yuehui, by adopting the Hua & Hua Method, has cultivated a culture of learning, sharing, and innovation. Through this approach, we have brought partners together, creating a learning community where everyone learns, grows, and drives progress in the industry.
While helping to drive progress in the industry, Yuehui also achieved its own growth. So far, three sessions of “The Secrets to Restaurant Growth” have been held, and each one has been a great success! A total of 19 businesses attended, and every single one placed orders with Yuehui, achieving a 100% order rate!
Summary
The success of the Yuehui project demonstrates the effectiveness of Hua & Hua’s three core principles for B2B branding. We hope this case inspires insights on how B2B companies can build strong brands. Remember these key principles:
1. Building a strong brand is even more crucial for B2B companies than for B2C, as trust plays a vital role in B2B relationships.
2. Successful B2B branding relies on attracting clients to your business. Hua & Hua has developed a comprehensive methodology, along with products and services, to effectively achieve this.
3. B2B companies should actively support their downstream clients by providing consulting services to help grow their businesses.
Join us in Singapore on December 6th, where the Yuehui Silkie Chicken Roll Project Director will share more creative insights and success stories. Don’t miss out—one day at this event is equivalent to a year of learning at Hua & Hua!
Translator | Rona Liang Yingqi
