The panel discussion, German-language Journalism in China - Reporting on the Edge, brought together experienced professionals from media, law, and corporate communications to discuss the challenges faced by German-speaking journalists and entrepreneurs reporting on China. The event was moderated by Christian Sommer, CEO and Chairman of the German Centre Shanghai.
最近在上海德国中心举办的一场专题讨论会——“中国的德语新闻从业者 - 在边缘报道”汇集了来自媒体、法律和企业传播领域的经验丰富的专业人士,讨论了在中国使用德语进行新闻报道的记者和企业家们面临的挑战。该活动由上海德国中心的首席执行官兼董事长Christian Sommer主持。
The panel included notable speakers such as Dr. Ioana Kraft, Associate Director at X-PM China and former General Manager of the European Chamber of Commerce in China (Shanghai), where she served for 18 years, Carsten Senz, Vice President of Corporate Communications at Huawei, Martin Benninghoff, China correspondent for Handelsblatt, Rainer Burkardt, founder of Burkardt & Partner, and Matthias Kamp, China correspondent for Neue Zürcher Zeitung. They offered valuable insights into how foreign correspondents operate in China and the difficulties they face in delivering balanced, nuanced reports under increasingly complex conditions.
出席专题讨论会的嘉宾包括Ioana Kraft博士(X-PM中国联席董事和前中国欧盟商会(上海)总经理,任期长达18年)、华为企业传播副总裁Carsten Senz、德国《商报》驻中国记者Martin Benninghoff、Burkardt & Partner律师事务所创始人Rainer Burkardt、以及《新苏黎世报》驻中国记者Matthias Kamp等各界在华的德国知名人士。他们和大家分享了关于外国记者在中国日新月异的变化中以及日益复杂的国内外环境下,如何可以持续不断地输出平衡、细致的报道,以及在这一过程中所面临的困难和问题。
In addition to the media aspect, the panel also addressed the challenges of corporate communications in China. Carsten Senz highlighted how companies must navigate public relations in an environment where political and regulatory challenges can greatly impact messaging and external communications.
除了媒体方面的讨论,讨论会嘉宾还深入探讨了在中国所面临的企业传播方面的挑战。Carsten Senz强调了在政治和监管挑战可能极大影响公司信息传递和外部沟通的现状下,作为企业必须懂得如何更好地去驾驭公关。
The discussion continued and deepened after the panel session in the garden at the German Centre Shanghai, where participants enjoyed snacks and drinks.
持续两小时的专题讨论结束后,与会者移步德国中心的花园,享用着美食与美酒,继续就相关内容进行更深层次的交流。
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