中国市场营销活动合规规指引
Navigating Marketing Regulations in China
课程背景
在市场竞争愈发激烈的今天，通过多种渠道开展广告宣传等营销活动无疑是企业提升品牌、产品知名度，促进销量增长的重要途径之一。但与此同时，近年来针对违法广告、虚假宣传的行政处罚案例也不断增多：市场营销方面的合规漏洞不仅可能使企业的营销方案无法实现预期效果，甚至还可能对品牌的形象和美誉度造成负面影响。本次研讨会将着眼于最新的法律法规和行政执法实践，结合软文软广、直播等新型营销模式的特点，通过案例分析和实务经验分享给企业在中国市场的营销活动提供合规指引。
Course Introduction
Nowadays, with the increasingly fierce competition in the market, companies see marketing activities such as advertising and promotion through various channels as one of the important ways to enhancing the asareness of their brand and products, so as to achieve growth in sales. But in the meanwhile, administrative penalties towards illegal advertising and false promotion have been increasing: compliance loopholes in marketing activities may not only prevent companies from realizing the expected marketing results, but may even negatively affect the image and reputation of their brands. This seminar will focus on statutory development and the latest enforcement practices. With introduction the characteristics of new marketing modes such as soft-text advertising and livesstreaming, we will provide compliance guidelines for companies’ marketing activities in the Chinese market through case studies and practical experience sharing.
目标学员
市场部总监、经理以及其他企业营销活动负责人、经办人，企业负责合规的专业人士
Target audience
Marketing directors, managers, and other personnel being responsible for or taking part in marketing activities, compliance professionals in companies
课程大纲
商业广告
定义：何谓广告？
商业广告的合规要求
违法广告的法律后果
案例分享
商业宣传
如何理解商业宣传和广告的关系？
商业宣传的合规要求
虚假宣传的法律后果
案例分享
典型营销场景合规分析
通过企业自有平台进行的宣传活动
第三方平台上的软文软广投放
直播带货
Training Content
Compliance in Advertising
Definition: What is an Advertisement?
Compliance Requirements in Publishing Advertisements
Legal Consequence of Illegal Advertising
Case Sharing
Compliance in Commercial Promotion
Advertisement vs. Commercial Promotion: What is the difference?
Compliance Requirements in Commercial Promotion
Legal Consequence of False Promotion
Case Sharing
Analysis on Typical Marketing Scenarios
Marketing through Own Platforms
Soft-text Advertising on Third-Party Platform
Livestreaming
关于劭合
劭合律师事务所是一家在中国注册的律师事务所，成立于2007年。我们拥有本地专业知识和全球视野，目前已成为外资企业（特别是欧洲企业）在中国最信赖的法律服务提供者之一。我们咨询领域广泛，尤其擅长公司法和并购、争议解决、劳动法、数据合规、知识产权保护法和税法等领域。
About Shaohe Law Firm
Shaohe Law Firm is a full-service Chinese law firm with local expertise and global reach. Founded in 2007, Shaohe Law Firm has become one of the most trusted legal service providers for foreign, especially European, business in China. We cover a wide range of practice areas with an emphasis on corporate/M&A, complex disputes, employment law, data compliance, intellectual property protection and tax law.
日期：2024年11月8日 / Date: November 8th 2024
时间：14:30 – 16:30 / Time: 14:30 - 16:30
场地：太仓德国中心 / Venue: German Centre Taicang
语言：中文 / Language: Chinese
价格：每人800元 / Price: 800 RMB
申请链接 Application Link
如您有任何问题，请联系太仓德国中心团队
If you have any questions please contact the GC Taicang Team info@gctaicang.com 0512-5320 3188
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