（转载）2024年11月20日 AI赋能市场营销 • AI Marketing Training

课程简介

您是否在为如何提升市场营销文案的吸引力而绞尽脑汁？

• 您的营销团队是否了解并能熟练、高效地应用AI工具实现演示文稿制作？

• 利用AI绘画工具进行高质量的视觉创作，您的手和眼都学会了吗？

• 最好用的AI视频生成工具有哪些，如何找到最适合您所需应用场景的工具，并制作出效果惊艳的营销视频吗？

Course Introduction
Are you struggling to find ways to make your marketing materials more engaging for the target audience? Is your marketing team able to generate AI-empowered presentation efficiently? Have you mastered using AI drawing tools for high-quality visual creation by both hands and eyes? Would you be eager to know how to find the most suitable tool for your specific application scenario, and how to create stunning marketing videos?

目标学员

各行业对AI绘画、视频制作感兴趣的终身学习者，尤其适合市场营销职能。

Target audience
Professionals in all industries who are interested in AI drawing/audio/video generation, especially those who have a role in Sales and Marketing.

• 创新思维：通过提示词，运用人工智能强大的搜索和整合能力，开拓营销新思路

• 提升技能：掌握文案和演示文稿的AI辅助工具以提高质量和效率、学会运用6种全球顶尖的AI绘画工具、5种AI视频工具以及AI生成音频工具，增强营销物料的视听觉创作能力

• 培训证书：学员将获得由太仓德国中心签发的人工智能培训证书

Training Objective

• Innovative Thinking: Develop new marketing ideas by using AI's powerful search and integration capabilities by using current prompts.
• Skillset Upgrade:  improve the quality as well as the efficiency of marketing material generation by using the AI-enabled tools, master 6 of the world's top AI drawing tools, 5 AI video tools, and AI-empowered audio tools to enhance the audio-visual creation.
• Certification: participants will receive an AI Training Certificate issued by German Centre Taicang.

课程大纲

• 提示词工程

• 国内外顶尖的大模型介绍

• 课堂练习：

• 基于提示词工程理论，提出正确的问题

• 用AI设计问题、再用AI回答这些问题

模块二：用AI提高综合能力

• 提升结构化思维能力

• 提升批判性思维能力

• 提升创新能力

• 课堂练习：

• 能用结构化思考模型，结合AI提出更具体的问题

• 能用批判性思考模型，结合AI对某个论点做批判分析

• 能用AI基于过去信息预测未来

• 用AI写小红书文案

• 用AI写公众号文案

• 用AI写产品说明书

• 用AI写出特定风格的文案

• 课堂练习：

• 能运用AI写出吸引人的小红书、公众号文案和产品说明书

• 能运用AI写出特定风格对的文案

下午（三小时）

• AI绘画三要素

• 6大全球顶尖的AI绘画工具

• AI绘画的常用风格

• AI生成音频的4大用途

• 5种AI视频工具

• 课堂练习：

• 能正确运用绘画提示词画出营销图片

• 能用AI基于旧图片生成新图片

• 能用AI生成特定风格的BGM和歌曲

• 能用AI基于文字生成短视频

• 能用AI基于图片生成短视频

• 能用AI生成营销用短视频

• 能用剪辑工具对视频片段做后期剪辑

Morning Session (3 hours)

Module 1：Prompt Engineering

• Prompt Engineering Introduction

• Overview of the top-tier domestic and international Large

• Language Models (LLM)Classroom

• Exercise:

• Formulate the right question - based on the prompt engineering theory

• Utilize AI to design the questions and let it answer them by itself

Module 2: Enhancing Overall Abilities with AI

• Improve structured thinking skills.

• Develop critical thinking skills.

• Enhance creativity.

• Classroom exercise:

• Use structured thinking models combined with AI to ask more specific questions.

• Analyze a point critically using AI in conjunction with critical thinking models.

• Predict the future using AI based on past information.

Module 3: Creating Copy and Presentations with AI

• Use AI to write content for platforms like Xiaohongshu and WeChat.

• Write product descriptions using AI.

• Create copy in specific styles.

• Classroom exercise:

• Create engaging Xiaohongshu and WeChat content as well as product descriptions using AI.

• Generate specific style copy with AI.

Afternoon Session (3 hours)

Module 4: AI

• Creation of Images, Audio, and Videos

• The three essential elements of AI drawing.

• Six global leading AI drawing tools.

• Common styles in AI drawing.

• Four major uses of AI-generated audio.

• Five AI video tools.

• Classroom exercise:

• Use drawing prompts to generate marketing images.

• Generate new images based on old ones with AI.

• Generate specific background music and songs using AI.

• Use AI to generate short videos from text or images.

• Generate marketing short videos using AI.

• Use editing tools to post-process video clips.

关于HACKL Technology

HACKL Technology 作为一家以专业精神和诚信原则为核心的数字化转型咨询服务企业，专注于人工智能领域的企业升级与转型。我们服务于包括汽车制造、高端设备制造以及新能源储能在内的多个关键行业。我们的服务范围广泛，包括但不限于：

• 人工智能培训：提供定制化的AI技能培训，以提升团队的专业能力

• 商业战略咨询：通过深入分析和策划，协助企业制定并实施有效的商业战略

• 新质化生产力解决方案开发：开发创新的解决方案，以提高生产力并解决业务挑战

我们致力于推动工业智能制造的创新，通过与客户的紧密合作，助力企业实现数字化转型，共同迈向一个以创新为驱动力的新时代。

About HACKL Technology

• AI Training: Offering customized AI skill training to enhance the professional capabilities of teams
• Business Strategy Consulting: Assisting enterprises in formulating and implementing effective business strategies through in-depth analysis and planning
• Innovative Productivity Solution Development: Developing innovative solutions to improve productivity and address business challenges

日期: 2024年11月20日，周三 / Date: Wednesday, November 20, 2024

时间: 上午9:00至下午5:00/ Time: 9:00 am – 5:00 pm

场地: 太仓德国中心/ Venue: German Centre Taicang

语言: 中文/ Language: Chinese

价格: 每人3,300元（包括午餐以及茶歇）/ Price: 3,300 RMB per person

如您有任何问题，请联系太仓德国中心团队

If you have any questions please contact the GC Taicang Team

info@gctaicang.com 0512-5320 3188

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