FOTON Launched Zimbabwe Strategy, Partnering to Pioneer New Chapter in the Commercial Vehicle Market
福田汽车津巴布韦战略启航
再拓商用车市场新篇章
On July 3, FOTON held a grand strategic and new product launch event in Harare, the capital of Zimbabwe. Following similar announcements in Ethiopia and South Africa, this event marks another significant step in FOTON's expansion in the African market. The event showcased FOTON's latest commercial vehicle products and announced a dealership agreement with a renowned Zimbabwean dealer, solidifying FOTON's market presence in Zimbabwe. This launch marks a new phase in FOTON's strategic layout in the southeastern African region.
7月3日，福田汽车在津巴布韦首都哈拉雷隆重举行战略暨新产品发布会，这是继福田汽车在埃塞俄比亚、南非相继发布市场战略后在非洲市场的又一举措。此次发布会不仅展示了福田汽车最新的商用车产品，还宣布了与津巴布韦知名经销商达成经销协议，为福田汽车在津巴布韦的市场拓展奠定了坚实基础。标志着福田汽车在东南非区域的战略布局迈入全新阶段。
New products unveiled to meet diversified needs
新产品亮相，满足多元化需求
At the conference, FOTON brought several new products tailored for the Zimbabwean market, covering a wide range of heavy trucks and light trucks, and fully demonstrated its strength as a leader in the commercial vehicle sector with its excellent product quality and rich product line. These products have been rigorously tested and not only meet the local market demand, but also incorporate the latest technology and design concepts of FOTON, excelling in performance, safety and environmental protection, aiming to provide customers with more efficient, environmentally friendly and comfortable transport solutions. Meanwhile, to meet the needs of Zimbabwe's agricultural and mining industries, FOTON specially introduced tractor and tipper trucks suitable for complex road conditions to meet local customers' requirements for high load carrying capacity and durability, which attracted the attention and praise of many on-site guests.
发布会上，福田汽车带来了多款针对津巴布韦市场量身定制的新产品，涵盖了重卡、轻卡等多个领域，以其卓越的产品品质和丰富的产品线，充分展示了其作为商用车领域领导者的实力。这些产品均经过严格测试，不仅符合当地市场需求，还融入了福田汽车最新的技术和设计理念，在性能、安全、环保等方面表现出色，旨在为客户提供更高效、更环保、更舒适的运输解决方案。其中，针对津巴布韦农业和矿产行业的需求，福田汽车特别推出了适用于复杂路况的牵引车及自卸车，以满足当地客户对于高承载能力和耐用性的要求，吸引了众多现场嘉宾的关注和好评。
Deep ploughing into the market and strengthening localized operation
深耕市场，强化属地化运营
FOTON has signed a distribution agreement with its strategic partner in Zimbabwe, marking a significant enhancement in FOTON’s sales channels and service network in the country. Heavy and light truck samples have already arrived in Zimbabwe and are now being sold, with the construction of dealer showrooms successfully completed. This partnership provides strong support for FOTON’s market expansion in Zimbabwe and heralds a rapid increase in sales for the FOTON brand in the region. During the event, FOTON held a handover ceremony with dealers and industry clients, delivering 10 vehicles, including the AUMAN R tractor, signifying FOTON's successful entry into the cross-border logistics sector in Southern Africa.
福田汽车与津巴布韦战略合作伙伴正式签订了经销协议，标志着福田汽车在津巴布韦的销售渠道和服务网络体系将得到显著提升。目前，福田汽车重卡及轻卡样车已抵达津巴布韦并开始实销，经销商店面建设也已顺利完成。这一合作不仅为福田汽车在津巴布韦的市场推广提供了强有力的支持，也预示着福田品牌在该地区将迎来销量的快速增长。活动上，福田汽车举行了经销商与行业客户交车仪式，产品包括AUMAN R牵引车等总共10台车，也标志着福田汽车在南部非洲跨境物流行业的成功导入。
The release of this strategy signifies that FOTON will increase its investment and layout in this market in the coming years. Relying on its successful experience in Brazil, Ethiopia, South Africa and other regions, FOTON will build a perfect sales channel and service network system in combination with the actual situation of the Zimbabwean market. At the same time, FOTON will continue to promote product innovation and technology upgrading to continuously meet the diversified and personalised demands of the Zimbabwean market.
此次战略的发布，标志着福田汽车将在未来几年内加大对该市场的投入和布局。福田汽车将依托其在巴西、埃塞俄比亚、南非等地区的成功经验，结合津巴布韦市场的实际情况，构建完善的销售渠道和服务网络体系。同时，福田汽车还将继续推动产品创新和技术升级，不断满足津巴布韦市场多元化、个性化的需求。
Focusing on market demand and leading industry change
聚焦市场需求，引领行业变革
Zimbabwe, as a large agricultural country, has a particularly strong demand for commercial vehicles. With the deepening of land reform and the continuous development of agricultural production, heavy trucks and light trucks which are suitable for the complicated local road conditions have become the hot spots of market demand. Seizing the market opportunity, FOTON has actively met the market demand by launching commercial vehicle products suitable for the local market.
津巴布韦作为农业大国，对商用车的需求尤为旺盛。随着土地改革的深入和农业生产的不断发展，适合当地复杂路况的重卡、轻卡成为市场需求的热点。福田汽车紧抓市场机遇，通过推出适合当地市场的商用车产品，积极满足市场需求。
The successful conclusion of FOTON's Zimbabwe strategy and new product launch conference signifies the completion of another important layout of FOTON in the African market. With the continuous expansion of the market, FOTON is expected to achieve rapid sales growth and significant brand influence in the Zimbabwean market.
福田汽车津巴布韦战略暨新产品发布会的圆满落幕，预示着福田汽车在非洲市场的又一重要布局已经完成。随着市场的不断拓展，福田汽车有望在津巴布韦市场实现销量的快速增长和品牌影响力的显著提升。
In the future, FOTON will continue to uphold the development concept of autonomy and openness, and continue to introduce new products and services that meet the market demand, so as to contribute more to the economic development of Zimbabwe.
未来，福田汽车将继续秉承自主与开放的发展理念，不断推出符合市场需求的新产品和服务，为津巴布韦的经济发展贡献更多力量。
