与福田巴西品鉴官共鉴品质之旅
From September 23 to 29, partners, industry customer leaders and mainstream media from Brazil visited Foton Motor and launched a grand FOTON Week for Chief Experience Officers with the theme of "Embrace New Future" that emphasized both cultural experience and value perception. During the interactive exchanges, on-site visits and product experiences, the CXOs not only deeply appreciated the charm of Foton products, but also felt Foton Motor's innovative concepts and brand value, laying a solid foundation of trust for future cooperation between the two parties.
9月23-29日，来自巴西的合作伙伴、行业客户领袖、主流媒体走进福田汽车，开启了一场以“Embrace New Future”为主题的文化体验和价值感知并重的“品鉴官中国行”活动。在互动交流、现场参观和产品体验中，品鉴官们不仅深度领略福田产品魅力，也感受了福田汽车创新理念与品牌价值，为双方未来合作铸就了坚实的信任基石。
>>左右滑动，查看更多<<
In this cross-border exchange feast, the CXOs not only visited Foton Motor's core manufacturing base in depth, visited Shandong Super Truck Factory, Shandong Multi-Purpose Factory, Cummins Engine Factory, X Laboratory, Daimler Factory and other places, observed Foton Motor's R&D process up close, and learned about Foton's breakthroughs in cutting-edge technologies such as new energy, intelligent networking, and autonomous driving, but also test-drove Foton's entire series of models to experience the powerful product power of Foton's full-scenario commercial vehicle solutions. At the Shandong Super Truck Factory and Multi-Purpose Factory, Foton Motor demonstrated its advanced production technology, strict quality control process and innovative R&D capabilities to the CXOs, allowing overseas customers to deeply feel Foton Motor's outstanding strength and innovation capabilities as a leading Chinese commercial vehicle company.
在这场跨越国界的交流盛宴中，品鉴官们不仅深入探访了福田汽车的核心制造基地，参观了山东超级卡车工厂、山东多功能工厂、康明斯发动机工厂、X实验室、戴姆勒工厂等地，近距离观察福田汽车的研发流程，了解福田在新能源、智能网联、自动驾驶等前沿技术领域的突破，还试乘试驾了福田全系车型，感受福田商用车全场景解决方案的强大产品力。在山东超卡工厂和多功能工厂，福田汽车向品鉴官们展示了先进的生产工艺、严格的质量控制流程和创新的研发力量，让海外客户深刻感受到福田汽车作为中国商用车领军企业的卓越实力与创新能力。
>>左右滑动，查看更多<<
Brazil, as the largest country in South America, has a vast highway network and prosperous urban agglomerations, which breeds huge market demand for urban and inter-city freight transportation. Since entering the Brazilian market, Foton Motor has focused on the truck market segment for urban logistics business, and has gradually developed in-depth cooperation with local industry customers with its high-quality product quality and service network, and has become an important participant in the freight transportation industry in the local market.
巴西，作为南美洲面积最大的国家，以其广袤的高速公路网络和繁荣的城市群，孕育着庞大的城市和城际货物运输市场需求。福田汽车自进入巴西市场以来，便专注于针对城市物流业务的卡车细分市场，凭借优质的产品品质及服务网络逐渐与当地行业客户展开深度合作，已成为当地市场的货运行业重要参与者。
>>左右滑动，查看更多<<
In June this year, at the Foton Brazil 2024 Dealer Conference, Foton Motor officially unveiled its "New Quality Product Power" strategy and launched four new product models: medium truck, light truck, mini truck, and pickup. This not only enriched Foton's commercial vehicle product line in Brazil, but also met the Brazilian market's urgent demand for efficient and environmentally friendly logistics solutions with a new design concept and leading technical configuration.
今年6月，在福田巴西2024经销商大会上，福田汽车正式揭晓了“新质产品力”战略，推出中卡、轻卡、微卡、皮卡四款全新产品车型，不仅丰富了福田在巴西的商用车产品线，更以全新的设计理念和领先的技术配置，满足了巴西市场对于高效、环保物流解决方案的迫切需求。
In terms of product strategy, Foton Motor plans to introduce its full range of heavy truck、medium truck, light truck, mini truck, pickup and new energy products into the Brazilian market. At the same time, it will accelerate the expansion of its dealer network in Brazil, aiming to expand the number of dealers to 50 by the end of 2024, and plans to build a large network covering more than 100 dealers in the next five years to deepen market penetration.
在产品战略上，福田汽车计划将重、中、轻、微、皮卡、新能源全系产品引入巴西市场，同时，加速在巴西的经销商网络拓展，目标于2024年底前将经销商数量扩展至50家，并规划在未来五年内构建一个覆盖超过100家经销商的庞大网络，以深化市场渗透力。
In view of the booming business in the Brazilian market and the continuous increase in product demand, Foton Motor is considering planning to directly locate the production process in Brazil, invest in territorial production lines based on the local mature parts supply chain system, and provide better products and services for the local and surrounding markets.
鉴于巴西市场业务的蓬勃态势与产品需求的持续攀升，福田汽车在考虑规划将生产环节直接落地巴西，依托当地成熟的零部件供应链体系，投资属地生产线，为当地及周边市场提供更优质的产品和服务。
The Brazilian Chief Experience Officers' China Tour is not only an important milestone in deepening cooperation between Foton Motor and the Brazilian market, but also a window for Foton Motor to showcase its green, intelligent and efficient logistics solutions to the world. In the future, Foton Motor will continue to focus on customer value, work together with local industry customers, and accelerate the upgrading of the logistics industry in the Brazilian market with a more open attitude, more innovative technology and more considerate services.
此次巴西品鉴官中国行活动，不仅是福田汽车与巴西市场深化合作的重要里程碑，更是福田汽车向世界展示其绿色、智能、高效物流解决方案的窗口。未来，福田汽车将继续聚焦客户价值，携手属地行业客户，以更加开放的姿态、更加创新的技术、更加贴心的服务，加速巴西市场物流行业升级。
