BEIQI FOTON Launches South Africa Strategy and New Products, Aiming to Become the Leading Commercial Vehicle Brand in Africa
北汽福田南非战略及新产品发布，剑指非洲商用车领先品牌
On 26th June, BEIQI FOTON South Africa Strategy Release and New Product Launch Ceremony was held in Johannesburg, South Africa. BEIQI FOTON unveiled the "ICE+BEV" dual-line product forces and announced the launch of the South African "Lighthouse Plan", aiming to make South Africa a benchmark market in Africa through the integration of the whole industrial chain, such as local manufacturing, network, service, spare parts, finance and new energy. The release is a quick action against the backdrop of BEIQI FOTON's Africa strategy, which has just been released, signaling that BEIQI FOTON's localized development in Africa will enter an accelerated channel, and marking the full opening of the localization and electrification in South Africa.
6月26日，北汽福田南非战略发布会暨新产品发布仪式在南非约翰内斯堡举行。北汽福田携“ICE+BEV”双线产品力亮相，并宣布启动南非“灯塔计划”，旨在通过属地制造、网络、服务、配件、金融以及新能源等全产业链整合将南非打造成为非洲标杆市场。此次发布，是在北汽福田非洲战略刚刚发布的背景下的快速行动，预示着北汽福田在非洲本地化发展将进入加速通道，也标志着南非属地化、电动化赋能全面开启。
ICE+BEV Dual-line Powering South Africa
“ICE+BEV”双线赋能南非
During the ceremony, BEIQI FOTON unveiled the new fuel version of pickup truck and lightweight truck, as well as pure electric version of light trucks, mini trucks, and VAN (mini bus, taxi version) series, which cover modern urban logistics, the "Last-Mile" and other logistics scenarios, injecting new vitality into South Africa's commercial vehicle industry. Pickup trucks are one of the most in-demand and best-selling models in South Africa, which are mainly used for agriculture and other multi-functional transport purposes. The newly released TUNLAND G7 pickup is equipped with BEIQI FOTON's self-developed AUCAN engine, offering power output and fuel efficiency on par with Japanese and American products, while also providing superior quietness. TUNLAND G has passed EU WVTA certification and have been listed in Europe, and its excellent product power will lead the South African market to upgrade.
活动中，北汽福田发布了燃油版全新皮卡、小卡以及纯电动轻卡、微卡、VAN (mini bus, taxi版本)系列等新产品，涵盖现代城市物流、“最后一公里”等物流场景解决方案，为南非商用车行业注入了新的活力。皮卡是南非需求较大且畅销的车型之一，主要用于农业等多功能运输用途。此次发布的TUNLAND G7皮卡搭载北汽福田自研动力AUCAN发动机，其动力输出和节油性方面在不输日系、美系等市场同类产品基础上，还具有更好的静谧性。该系列产品已通过EU WVTA认证并在欧洲上市，过硬的产品力将引领南非市场升级。
>>左右滑动，查看更多<<
The MILER is FOTON's new generation of lightweight truck, adhering to the design philosophy of being attractive, easy to drive, intelligent, and high-quality. It features a stylish and refined appearance, high performance, and flexibility. With a minimum turning radius of 5.1 meters and a height of only 2.065 meters, it easily navigates urban driving, parking, and U-turns. This makes it an ideal solution for high-quality, efficient, and flexible urban terminal logistics transportation for South African small and micro businesses, and self-employed owners.
MILER是福田全新一代轻量化小卡产品，秉承好看、好开、智能且高品质的设计理念，不仅外观造型时尚精致，还具有高性能、灵活的特点，其最小转弯半径5.1m，车高仅为2.065m，轻松驾驭城市内行车、停车、掉头，可为南非小微企业、自营业主等客户提供高品质、高效率、高灵活的城市终端物流运输解决方案。
BEIQI FOTON has introduced a range of pure electric products, including the eAUMARK light truck, the eVIEW VAN cargo version, and the eTruck Mate. These launches aim to leverage FOTON's advanced electric vehicle technology to create a zero-emission, differentiated product matrix for the "Last-Mile". With advantages in short-distance efficiency, high load capacity, and eco-friendliness, FOTON is poised to accelerate its presence in South Africa's electric express delivery market.
北汽福田发布eAUMARK轻卡、VAN产品eVIEW货运版及eTruck Mate等多款纯电产品，旨在借助自身电动化技术和实力，形成零排放“最后一公里”差异化产品矩阵，以短途高效、多拉快跑、节能环保的优势加速布局南非纯电动快递速运市场。
>>左右滑动，查看更多<<
Deepening Local Manufacturing to Establish an African "Lighthouse" Benchmark
深化本地制造，打造非洲“灯塔”标杆样板
BEIQI FOTON has unveiled its South Africa strategy, introducing the "Lighthouse Plan" to advance a dual approach in commercial and passenger vehicles. This strategic plan focuses on expanding local manufacturing, service, and parts infrastructure, bolstered by the introduction of both ICE (Internal Combustion Engine) and BEV (Battery Electric Vehicle) product lines. By establishing a comprehensive dealer network, BEIQI FOTON aims to position South Africa as a pivotal hub for manufacturing, R&D, marketing, training, and parts distribution across the African continent. This initiative not only meets local market demands but also sets a new standard for BEIQI FOTON's operations throughout Africa.
北汽福田南非战略发布，发起“灯塔计划”，在南非实行商用车与乘用车并举战略，深化制造、服务、配件等布局，将“ICE+BEV”双线产品力赋能南非， 构建全域经销商网络，将南非市场打造成非洲区域的制造中心、研发中心、营销中心、培训中心及配件分拨中心，在满足南非本土需求的同时，辐射整个非洲区域其他市场，使之成为北汽福田在非的标杆运营样板。
As the first overseas vehicle manufacturing base of BEIQI Group, BEIQI South Africa automobile manufacturing factory located in Port Elizabeth, South Africa, is also the largest automobile manufacturing factory invested in South Africa in the past 40 years, with a total investment of US$226 million, and the first phase of the planned production capacity of 40,000-50,000 units per year, occupying an area of 540,000 square metres. Currently, BEIQI South Africa factory has already completed the production of BEIJING, BAIC and other BEIQI brand passenger vehicles, and will gradually introduce the production line of BEIQI FOTON commercial vehicles, and the first batch of medium and heavy-duty trucks and light trucks is expected to be put into production at the end of this year. Based on the open and co-operative attitude advocated by One Belt, One Road, BEIQI FOTON will work with local partners for win-win development and create value for social employment and economic development.
作为北汽集团在海外的第一个整车制造基地，位于南非伊丽莎白港的北汽南非汽车制造工厂，也是南非40年来投资最大的汽车制造工厂，项目总投资额2.26亿美元，一期规划产能4-5万台/年，占地面积54万平方米，目前，北汽南非工厂已完成BEIJING, BEIQI等多个北汽品牌乘用车生产，后续将逐步导入北汽福田商用车生产线，首批规划中重型卡车和轻型卡车的SKD生产，预计今年年底投产。本着“一带一路”所倡导的开放、合作的姿态，与当地合作伙伴共赢发展，并为社会就业和经济发展创造价值。
>>左右滑动，查看更多<<
Running into the Market, Evolving a Green South Africa
跑步入局，电亮绿色南非
As the second largest economy in Africa, South Africa is the largest automotive consumer market and production base in Africa. The market for pure electric products is showing great growth potential. Although the market has not yet exploded at this stage, whoever occupies a position first is expected to take the lead in the future market competition. The various pure electric commercial vehicles released this time are BEIQI FOTON's priority layout for the future electrified market in South Africa, which benefits from BEIQI FOTON's technology and operation experience accumulated in the global market for many years. As early as 2003, BEIQI FOTON started the research and development of pure electric commercial vehicle technology, independently researched and developed and mastered the core technology of three electrics, and realized the development of multiple routes of new energy technologies such as pure electric, hybrid and hydrogen fuel cell, etc. The new energy products have already achieved the coverage of the whole series of commercial vehicles and have been customized to meet the international technical requirements. Its pure electric light trucks, VANs, buses and other electrified products have passed the EU WVTA certification, and have entered South America, Asia-Pacific region and developed European markets such as Germany, Italy and Poland. From the Chinese market, which is the most competitive market in the global electrification market, BEIQI FOTON has gone to the world, and will gradually promote the development of the commercial vehicle electrification industry in Africa and make the African market a new business card of Evolve to brighten up the world.
作为非洲的第二大经济体，南非是非洲最大的汽车消费市场及生产基地。纯电动产品市场正展现出巨大的增长潜力。尽管现阶段尚未迎来全面爆发，但谁先占据一席之地，谁将有望在未来市场竞争中占得先机。此次发布的多款纯电动商用车，便是北汽福田对南非未来电动化市场的先手布局，这得益于北汽福田多年在全球市场积累的技术和运营经验。早在2003年福田汽车便启动了纯电动商用车技术的研发，自主研发并掌握“三电”核心技术，实现纯电、混动、氢燃料电池等新能源技术多路线发展，新能源产品已实现全系商用车覆盖，定制化满足国际技术要求。旗下纯电动轻卡、VAN、公交车等电动化产品已通过WVTA欧盟整车型式认证，已全面驶入南美、亚太区域，并已进入德国、意大利、波兰等欧洲发达市场。从全球电动化市场竞争最激烈的中国市场走向世界，北汽福田将逐步推动非洲商用车电动化产业发展，将非洲市场打造成为“电”亮全球的一张新名片。
The "Lighthouse Plan" in South Africa is not only an important direction for BEIQI FOTON to deepen its cooperation in Africa under the Belt & Road to achieve win-win development with the local community, but also a "FOTON Solution" to promote the globalization strategy and the development of a green Africa in depth. BEIQI FOTON will continue to uphold the spirit of openness, cooperation and win-win cooperation, and work closely with local partners to make South Africa a lighthouse market in the African region, become a leading brand in the South African commercial vehicle market, promote the development of electrification of commercial vehicles in Africa, empower Green Africa, and write a new chapter of China-Africa economic and trade cooperation.
南非“灯塔计划”，既是北汽福田在“一带一路”倡议下深化非洲合作，与本地共赢发展的重要方向，更是深度推进全球化战略、发展绿色非洲的“福田方案”。北汽福田将继续秉承开放、合作、共赢的精神，与本地伙伴紧密合作，将南非打造成非洲区域的“灯塔”市场，成为南非商用车市场的领先品牌，并推动非洲商用车电动化发展，赋能绿色非洲，书写中非经贸合作的新篇章。
