福田巴西新战略揭晓，新质产品力开启本地化新篇章
From June 17th to 19th, the FOTON's Brazilian Conference 2024 with the theme of "Together Win Future" was held in São Paulo, Brazil. As a solid step for FOTON's Brazilian strategy to enter a brand new stage, FOTON formally launched a new commercial vehicle product line, dealer network and service strategy to the Brazilian market, and opened a new chapter for its development in Brazil with the new technology and new design language of the pickup truck culture, which demonstrated FOTON's firm commitment to innovation and expansion of product portfolio.
6月17日-19日，以“Together Win Future”为主题的福田巴西2024年经销商大会在巴西圣保罗市隆重举行。作为福田汽车巴西战略迈入全新阶段的坚实一步，福田汽车正式向巴西市场推出了全新的商用车产品线、经销商网络和服务战略，并以新技术、新设计语言的皮卡文化开启在巴西发展的新篇章，彰显了福田汽车对于创新和扩大产品组合的坚定承诺。
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Leading the market and creating a new commercial vehicle product lineup
引领市场风向，打造全新商用车产品阵容
During the event, FOTON Brazil full value chain development strategy was released. As an important part of the "NEW FOTON, NEW VALUE" lean operation in Brazil, FOTON Brazil's "NEW QUALITY PRODUCT FORCES" strategy was officially launched, with four new models of medium truck, light truck, mini truck and pickup truck. The products have been rigorously tested and not only meet the Euro VI emission standard, but also equipped with advanced safety and performance technologies at competitive prices, which will meet the diversified transportation needs of the Brazilian market.
活动中，福田巴西全价值链发展战略发布。作为开启巴西“新福田，新价值”精益运营的重要组成部分，福田巴西“新质产品力”战略正式发布，共推出中卡、轻卡、微卡、皮卡四款新产品车型。产品均经过严格测试，不仅符合欧6排放标准，更配备了先进的安全和性能技术，价格极具竞争力，将满足巴西市场多元化的运输需求。
The light truck fully upgraded to AUMARK S 315 models, which is based on FOTON's newly developed "Multi-Energy Sharing Platform" technology, which can meet the future demand for fuel, hybrid, pure electric, hydrogen fuel and other multi-technology routes. The vehicle with modularization, integration and carbon reduction features, and has achieved a comprehensive evolution in terms of reliability, high efficiency and safety.
轻卡将全面升级为AUMARK S 315车型，其基于福田汽车最新研发的“多能源共享平台”技术，可满足未来对燃油、混动、纯电、氢燃料等多技术路线需求，具备模块化、集成化和减碳等特性，在可靠、高效、安全方面实现了全面进化。
It is worth mentioning that both versions of AUMARK S 315 light trucks adopt ZF transmissions. Among them, the AUMARK S 315AMT product adopts advanced automatic transmission technology, which provides users with smooth shifting experience, which can reduce driving fatigue and improve driving comfort.
值得一提的是，AUMARK S 315轻型卡车的两个版本均采用了采埃孚变速器，其中，AUMARK S 315AMT产品采用了先进的自动变速技术，为用户提供顺畅的换挡体验，可以减少驾驶疲劳，提高驾驶舒适性。
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TUNLAND V series, a full-size pickup truck equipped with FOTON's latest diesel hybrid technology was released, which not only has a luxury sedan-grade double-wishbone multilink configuration, but also features a luxurious interior and power quietness. The series includes two personalized exterior language designs, V7 and V9, which will inject new genes into the local pickup truck culture and open up a new way of life for customers.
搭载福田汽车最新柴油混动技术的全尺寸皮卡TUNLAND V系列发布，其不仅具备豪华轿车级双叉臂多连杆配置，还具有豪华内饰、动力静谧性等特性。该系列包含V7, V9两款个性化外观语言设计，将为本地皮卡文化注入全新基因，为客户打开全新生活方式。
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In addition, FOTON's new mini truck WONDER and new medium truck model AUMAN D were unveiled, which represent FOTON's product line in Brazil will comprehensively cover the "Last Mile" and other short and medium-distance urban logistics market. It will not only enhance FOTON's product competitiveness in Brazil, but also represents FOTON's insight and forward-looking layout of the future market.
此外，福田汽车全新微卡品牌WONDER，全新中卡车型AUMAN D等亮相发布，代表着福田汽车在巴西产品线将全面覆盖“最后一公里”等中短途城市物流运输市场。不仅将提升福田汽车在巴西市场的产品竞争力，也是福田汽车对未来市场的洞察和前瞻布局。
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Localization of layout and expansion of local dealer network
本地化布局，扩大当地经销商网络
In terms of operational strategy, FOTON has clear and ambitious plans. In addition to the currently launched product lines, FOTON also plans to introduce heavy-duty and super-heavy-duty trucks as well as more electric and hybrid commercial vehicles to the Brazilian market. The company will also strengthen its dealer network in Brazil, with plans to expand the number of dealers to 50 by the end of 2024 and build a network of more than 100 dealers in the next five years.
在运营战略方面，福田汽车有着清晰而宏大的规划。除了目前推出的产品线外，福田汽车还计划将重型和超重型卡车以及更多电动和混合动力商用车引入巴西市场。同时，公司还将加强在巴西的经销商网络建设，计划在2024年底前将经销商数量扩大到50家，并在未来五年内建立一个超过100家经销商网络。
With the booming business in the Brazilian market and the continuous growth in demand for its products, FOTON also plans to introduce its production chain directly into Brazil, utilizing the local network of parts suppliers and constructing a local production plant, so as to provide higher-quality products and services to the local and neighboring markets, and to promote the prosperity and development of the local economy.
随着巴西市场业务的蓬勃发展和产品需求的持续增长，福田汽车还计划将生产环节直接引入巴西，利用当地的零部件供应商网络，在当地建设生产工厂，为当地及周边市场提供更优质的产品和服务，推动当地经济的繁荣与发展。
Building an excellent after-sales service system with a customer-centered approach
以客户为中心，构建卓越售后服务体系
In terms of service, according to FOTON's strategic plan for the Brazilian market, it establishes a perfect after-sales service system in the Brazilian market, builds FOTON's service brand in the Brazilian market, and ultimately achieves the improvement of FOTON's brand service capability in the Brazilian market and enhances customer satisfaction. At present, FOTON has provided a series of high-quality after-sales service policies for customers, such as providing customers who buy AUMARK S series trucks with three years or 100,000km of free inspection activities.
在服务方面，根据福田汽车对巴西市场的战略规划，建立巴西市场完善的售后服务体系，打造福田汽车在巴西市场的服务品牌，最终达到提高福田品牌在巴西市场的服务能力并提高客户满意度。目前，福田汽车已为客户提供了一系列优质的售后服务政策，如为购买AUMARK S系列卡车的客户提供三年或10万公里免费检查的活动。
Brilliance is created by strength, and technology leads the future. FOTON has always been committed to providing high-quality and high-efficiency transportation solutions for global customers. The release of FOTON's new strategy for the Brazilian market not only highlights its precise grasp of the future development trend of the commercial vehicle market, but also marks the further acceleration of the company's layout in the global market. In the future, FOTON will continue to plough into the Brazilian market and contribute more to the local transportation industry with its excellent product quality, perfect service network and innovative marketing strategy.
以实力铸就辉煌，以科技引领未来。福田汽车一直致力于为全球客户提供高品质、高效率的运输解决方案。此次福田汽车巴西市场全新战略的发布，不仅彰显了其对于未来商用车市场发展趋势的精准把握，也标志着公司在全球市场的布局进一步加快。未来，福田汽车将继续深耕巴西市场，以卓越的产品品质、完善的服务网络和创新的营销策略，为当地运输行业贡献更多力量。
