BEIQI FOTON Holds Key Account Delivery and Signing Ceremony in Ethiopia,
Advancing Green Cooperation in Africa
北汽福田在埃塞俄比亚举行大客户交车签约仪式，推动绿色非洲合作
On June 22, BEIQI FOTON held an event themed “Together Win Future – BEIQI FOTON Ethiopian Key Account Delivery and Signing Ceremony” at its flagship store in Addis Ababa, Ethiopia. During this event, BEIQI FOTON unveiled its international strategy, emphasizing the development of its business in Africa and Ethiopia. This move underscores BEIQI FOTON's commitment as a leading Chinese commercial vehicle manufacturer to accelerate high-quality growth in Africa and deepen localized manufacturing.
6月22日，北汽福田在位于埃塞俄比亚首都亚的斯亚贝巴的旗舰店内举办了名为“Together win future – BEIQI FOTON Ethiopian key account delivery and signing ceremony”的主题活动，并发布了其国际化战略，重点推动非洲和埃塞俄比亚的业务发展。这一举措表明北汽福田作为中国商用车企业的领导者，在非洲地区将加速高质量发展，并深化属地制造。
During the event, BEIQI FOTON Key Account Delivery ceremony was held in Ethiopia. As a multinational corporation engaged in transportation, construction, and mining, the customer has procured over 400 FOTON vehicles since 2013. The group has consistently praised FOTON's high-quality products, reliable services, and parts support. At the ceremony, 100 AUMAN heavy-duty trucks, specifically designed for Africa's challenging road conditions with features such as fuel efficiency, durability, and strong load capacity, were delivered. Additionally, both parties signed a memorandum of understanding (MOU) for subsequent large-scale procurements, demonstrating their shared vision and confidence in a mutually beneficial partnership.
活动中，北汽福田举行了埃塞俄比亚大客户交车仪式。作为一家从事运输、建筑、矿产等多领域运营的跨国公司，该客户自2013年以来已累计采购超过400台福田车辆，对福田汽车的高质量产品、可靠服务及备件支持给予高度认可。此次交付的100辆AUMAN重卡，专为非洲复杂路况开发，具备节油、耐用和强承载能力。活动现场，双方还签署了后续大批量采购的谅解备忘录（MOU），充分展现了双方合作共赢的前景和信心。
BEIQI FOTON Officially Unveils Africa Strategy, which includes three three-year action plans aimed at building comprehensive capabilities across the entire value chain, including products, networks, services, parts, finance, and talent. This strategy is designed to achieve breakthroughs in key sectors like heavy-duty trucks and pickup trucks, positioning BEIQI FOTON as the leading commercial vehicle brand in Africa. BEIQI FOTON is adopting an open and cooperative stance, working closely with local partners. Currently, BEIQI FOTON's network in Africa spans over 220 outlets, with 12 KD (knocked-down) factories, 43 parts warehouses, and 8 training centers in countries such as Ethiopia, South Africa, Kenya, Ghana, and Nigeria. By strengthening its local presence and enhancing competitiveness in Africa, BEIQI FOTON is creating value for the local supply chain and providing job opportunities, thereby contributing to sustainable development in Africa.
北汽福田非洲战略正式发布，将通过3个3年行动计划，完成产品、网络、服务、配件、金融、人才等全价值链的体系能力建设，实现重卡、皮卡等重点业务突破，成为非洲商用车领导品牌。在这一战略下，北汽福田以开放、合作的姿态，与本地合作伙伴共同发展。目前，北汽福田在非洲的网络覆盖超过220家，在埃塞俄比亚、南非、肯尼亚、加纳、尼日利亚等地设有12个KD工厂，43个配件库，以及8个培训中心等配套设施。通过加强本地化布局和提升非洲竞争力，北汽福田不仅为本地产业链创造了价值，还为社会提供了就业机会，促进了非洲的可持续发展。
Ethiopia, as Africa's second-most populous country and the largest economy in East Africa, is one of the fastest-growing economies globally and a crucial market for BEIQI FOTON's localization efforts in Africa. BEIQI FOTON has established a KD factory in Ethiopia to produce seven vehicle models, including medium and heavy trucks, light trucks, mini trucks, vans, and pickups, with an expected annual output of 2,500 units. The factory, set to commence operations in July, will not only enhance BEIQI FOTON's brand influence in Ethiopia but also create approximately 240 jobs annually. Designating Ethiopia as the core market in East Africa, BEIQI FOTON aims to boost sales of its entire product line through the KD factory, offering customers higher product competitiveness and lower total cost of ownership (TCO). In alignment with the Ethiopian government's electrification strategy, BEIQI FOTON plans to introduce electric light trucks, mini trucks, and vans, aspiring to become the leading brand of new energy commercial vehicles in Ethiopia.
埃塞俄比亚作为非洲人口第二大国和东非最大经济体，是世界上经济增长最快的国家之一，也是北汽福田在非洲本地化发展的重要市场。在此，北汽福田设立了KD工厂，主要生产中重卡、轻卡、微卡、VAN、皮卡等7款车型，年产量预计达到2500辆，并将于今年7月投产。这不仅将扩大北汽福田在埃塞俄比亚市场的品牌影响力，还预计每年增加240个工作岗位。作为战略重心，北汽福田将埃塞俄比亚定位为东非区域核心市场，通过KD工厂提升全系产品销量，以更高的产品竞争力和更低的TCO运营成本为本地客户创造更多价值。为响应埃塞政府的电动化战略，北汽福田将逐步引入轻卡、微卡和VAN等电动车，力求打造埃塞新能源商用车第一品牌。
Under the framework of the Forum on China-Africa Cooperation, promoting green, low-carbon transformation and sustainable development in Africa presents both challenges and opportunities. While the electric vehicle market in African countries is still in its infancy, it holds immense potential. BEIQI FOTON began developing new energy vehicle technologies in 2003, mastering core "three-electric" technologies, and advancing multiple development routes, including pure electric, hybrid, and hydrogen fuel cells. BEIQI FOTON's new energy products span the entire range of commercial vehicles, tailored to meet international technical requirements. Its pure electric light trucks, vans, and buses have passed the WVTA EU Whole Vehicle Type Approval, fully entering South American, Asia-Pacific, and European markets, including Germany, Italy, and Poland. From its roots in China to its global presence, BEIQI FOTON is committed to advancing the electrification of commercial vehicles in Africa, positioning the African market as a vital link in the global electrification chain.
在中非合作论坛框架下，推动非洲绿色低碳转型与可持续发展既是挑战，也是机遇。当前，非洲国家的电动汽车市场处于发展初期，市场潜力巨大。北汽福田早在2003年便启动了新能源汽车技术的研发，自主掌握“三电”核心技术，实现纯电、混动、氢燃料电池等多路线发展，新能源产品已覆盖全系商用车，定制化满足国际技术要求。其纯电动轻卡、VAN、公交车等产品已通过WVTA欧盟整车型式认证，全面进入南美、亚太区域，并进入德国、意大利、波兰等欧洲发达市场。从中国市场走向全球，北汽福田将逐步推动非洲商用车电动化产业发展，将非洲市场打造成全球电动化的重要一环。
BEIQI FOTON's strategic expansion in Africa highlights its commitment and investment in the African market and reflects Chinese enterprises' determination to deepen international cooperation and achieve win-win development under the Belt and Road Initiative. FOTON will continue to uphold the spirit of openness, cooperation, and mutual benefit, working closely with African nations to advance the commercial vehicle market and contribute to the internationalization of China's automotive industry, writing a new chapter in China-Africa economic and trade cooperation.
北汽福田的非洲战略布局，彰显了其对非洲市场的重视和投入，也体现了中国企业在“一带一路”倡议下深化国际合作、实现共赢发展的决心。北汽福田将继续秉承开放、合作、共赢的精神，与非洲各国紧密合作，共同推动非洲商用车市场的发展，为中国汽车产业的国际化进程贡献力量，书写中非经贸合作的新篇章。
