看看当代钢铁侠是怎么想的？
01
When something is important enough, you do it even if the odds are not in your favor.
如果一件事情足够的重要，即使面对巨大的困难和失败的风险，你也会全力以赴。
02
Failure is an option here. If things are not failing, you are not innovating enough.
失败是一个选择。
如果事情没有失败，说明你创新的不够。
失败是必须的。想要做出独特的产品，想要引领时代，你需要不断的失败。
只有足够多的失败，才能堆积成成功。
03
I think it is possible for ordinary people to choose to be extraordinary.
我认为普通人也可以选择非凡。
非凡是一个选择，是在一次一次失败之后，仍然选择那条难而正确的道路。
04
Persistence is very important. You should not give up unless you are forced to give up.
坚持非常重要。只要没有被迫放弃，就该继续前行。
05
The first step is to establish that something is possible; then probability will occur.
第一步是确定某件事情是可能的，既然是可能的，只要足够多的尝试，可能性就能出现。
06
You want to be extra rigorous about making the best possible thing you can. Find everything that's wrong with it and fix it. Seek negative feedback, particularly from friends.
如果你想做出最卓越的东西。就找到所有能出错的地方，解决所有问题。
积极的寻找负面反馈，特别是从朋友那里。
07
If something's important enough, you should try. Even if the probable outcome is failure.
如果一件事足够重要，你应该去尝试。即使结果可能是失败。
08
I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.
我觉得最棒一条建议是：不断反思和质疑你可以怎么让自己做的更好。
09
Patience is a virtue, and I'm learning patience. It's a tough lesson.
耐心是一种美德，我正在学习耐心。这是很难的一课。
10
If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it’s not.
如果你早上醒来，心中相信未来会更好，这就会是灿烂的一天。反之，则不是。
11
Some people don’t like change, but you need to embrace change if the alternative is disaster.
许多人害怕改变，但你需要拥抱改变，因为不改变面临的则是灾难。
12
When Henry Ford made cheap, reliable cars, people said, ‘Nah, what’s wrong with a horse?’ That was a huge bet he made, and it worked.
当亨利·福特做出了便宜的，可靠的汽车时，人们说：
马不是用的好好的？为什么要换车？
那是亨利福特下的赌注，他赢了。
13
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
品牌只是感知，而这种感知会随着时间的推移与现实匹配。
有的时候品牌感知超越现实、有时品牌不及现实。
但品牌只是对产品的感知而已，产品才是最重要的。
14
If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.
如果你在创建一家公司，这就像烤蛋糕一样。你必须要将所有成分按合适的比例混合。
成功的企业需要各种要素的平衡和协调，不管是市场、团队、资金、产品还是策略 。
15
It’s OK to have your eggs in one basket as long as you control what happens to that basket.
你可以把鸡蛋都放进一个篮子里，只要你能够控制这个篮子里发生的事情。
16
I could either watch it happen or be a part of it.
我要么可以看着它发生，要么成为变革的一部分。
与其做变革的旁观者，不如做变革的推动者。
17
If you’re going to create a company, think of it as a project that will take a long time. It’s not something that happens overnight.
如果你想要创建一家公司，把它想成一个需要花很长时间的项目。
这不是一夜就能做好的事情。
18
At one point, I ran out of books to read at the school library and the neighborhood library. This is maybe the third or fourth grade. I tried to convince the librarian to order books for me. So then, I started to read the Encyclopaedia Britannica. That was so helpful. You don't know what you don't know. You realize there are all these things out there.
有一天，学校图书馆和社区图书馆里已经没有我没读过的书了。
这大概是在我三年级还是四年级的时候，我尝试让图书管理员订购更多的书给我。
然后我开始读《大英百科全书》。那本书特别棒，你不知道你所不知道的，你意识到世界上有那么多事情。
今天你读书了吗？
暑假课程升升升又升级了，我们会把更多训练加入到课程中来，从每一次练习中总结提升，小班教学，名额有限，快找樊老师私人订制哦👇
往期速递：
