“Taming of the Shrew”
How to make the chatbot do what we want
through effective communication strategies?
2024年第54场知名学者学术讲座
讲 座 简 介
The presentation attempts to explain the unique features of chatbot interactions by relating it to intercultural interactions and present ways to develop effective communicative strategies to interact with the chatbot. It is argued that there are significant differences between the monolingual Gricean pragmatics on the one hand, and the co-construction-based intercultural pragmatics and the human-machine pragmatics of chatbots on the other. The unique nature of intercultural interactions and human agent – artificial agent interactions generate new pragmatic features and give new face to existing pragmatic features and strategies. The presentation claims that in intercultural and human-machine interaction the key is the nature of co-constructed interagency which is created in the process of common ground building with reliance on context. However, while in intercultural interactions all participants have the ability to initiate, direct, and manipulate communicative acts, in chatbot interactions the leading, initiating role is had by the human agent in “socializing” the machine agent. In Gricean pragmatics, which is based on conventions and norms pragmatic effect works top-down while in chatbot pragmatics this effect usually goes bottom-up as temporary norms and context-interpretations are co-constructed and human-agent led traits develop. The question is how to develop effective communicative strategies through prompting. The discussion and sample analysis highlight the interplay and nature of contribution of the experience-based cooperation of human agent and the data-driven contribution of artificial agent to the development of a new kind of interagency.
2024年10月30日（周三）13:00
华东师范大学中北校区
格致楼二楼报告厅
主讲人
Istvan Kecskes
美国纽约州立大学奥尔巴尼校区
杰出教授
主持人
丁安琪
华东师范大学国际汉语文化学院
常务副院长、教授
主讲人简介
Istvan Kecskes，美国纽约州立大学奥尔巴尼校区杰出教授，美国语用学协会和汉语作为第二语言研究（CASLAR）协会主席、《跨文化语用学》杂志和 Mouton 语用学系列以及双语杂志《汉语作为第二语言研究》创始编辑。著作包括《外语与母语》《跨文化语用学》《汉语作为第二语言的关键问题》《作为通用语的英语：语用学视角》《剑桥跨文化语用学手册》等。最新著作《交际和语用学的社会认知方法》（Springer 2023年）总结了他的语用学社会认知理论，该理论在全球范围内受到了极大关注。
主 办 单 位
华东师范大学人文与社会科学研究院
承 办 单 位
华东师范大学国际汉语文化学院
全球中文发展研究中心
全球中文教师教育联盟
排版：黄骏杰
校对：李艳飒 宋艳杰
审核：王志 易兰
