文章名称：Consumers’ reasons and perceived value co-creation of using artificial intelligence-enabled travel service agents
文献引用：Lalicic, Lidija, & Weismayer, Christian. (2021). Consumers’ reasons and perceived value co-creation of using artificial intelligence-enabled travel service agents. Journal of Business Research, Vol 129, 891-901. doi: https://dx.doi.org/10.1016/j.jbusres.2020.11.005, © 2021 by Elsevier. Reproduced by Permission of Elsevier.
量表名称：Consumer Intent to Use AI-Enabled Travel Service Agents--Model
计分方式：All constructs are measured on a five-point Likert scale.
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量表维度：
Value (Gupta & Arora, 2017) (VAL)
I like surprises and I am always looking for new things to do. (VAL1)
I look for adventure and like to take risk. (VAL2)
I am open to new experiences. (VAL3)
Reasons for (RF)
Perceived personalization (Xu et al., 2011) (PP)
AI technology in trip planning can provide me with personalized deals/ads tailored to my specific travel needs. (PP1)
AI technology in trip planning can provide me with more relevant promotional information tailored to my travel preferences or personal interests. (PP2)
AI technology in trip planning can provide me with the kind of deals/ads that I might like. (PP3)
Convenience (C) (Xu et al., 2011)
AI is convenient way of solving travelling planning needs. (C1)
AI saves time and effort. (C2)
AI is easy way of managing my travelling planning. (C3)
Superior functionality (developed from Orel & Kara, 2014; Wünderlich et al., 2013) (SF)
AI technology will offer superior and interactive tourism planning features. (SF1)
AI technology will be aware and responds to its environment. (SF2)
AI technology will offers me real time product and purchase information. (SF3)
AI technology will allow me to get my travel planning done in a short time. (SF4)
Ubiquitous (U) (Xu et al., 2011)
AI can help me to be well informed all the times. (U1)
AI can allow me to access account information anytime. (U2)
AI can help me do transactions regardless of where I am. (U3)
Reasons against (RA)
Tradition barrier (TB) (Xu et al., 2011)
Visiting a travel agency, is a nice occasion to meet the employee. (TB1)
Only travel agencies can offer personalized services to the customers. (TB2)
I feel satisfied booking via a travel agency as compared to newer ways of travel planning. (TB3)
Privacy concerns (Ketelaar & van Balen, 2018) (PC)
I am concerned that too much personal information is collected when I use tourism websites and apps. (PC1)
I have doubts about how well my privacy is protected when I use AI my personal information could be subject to misuse and unauthorized access when transacting through AI. (PC2)
I am concerned with the security of sensitive information when I use AI. (PC3)
Technology anxiety (Kokkinou & Cranage, 2015) (TA)
Technical terms sound like confusing jargon to me.
I hesitate to use most forms of technology for fear of making a mistake that I cannot correct.
I use a lot of technologically based products and services. (reverse coded)
Need for personal interaction (Lee & Yang, 2013) (NP)
I like interacting with the person who provides the service. (NPI1)
It bothers me to use machine when I could talk with a person instead. (NPI2)
Personal attention by the service employee is not very important to me. (NPI3) (deleted due to low factor loading)
Human contact in providing services makes the process enjoyable for me. (NPI4)
Perceived value co-creation (Gupta & Kim, 2010) (PVC)
Using AI technology for tourism planning is worthwhile. (PVC1)
Using AI technology for tourism planning offers value. (PVC2)
Using AI technology for tourism planning is a good deal. (PVC3)
Behavioral intentions (Gao & Bai, 2014) (BI)
Given the chance, I intent to continue using the AI technology in the future. (BI1)
My intentions are to use the AI technology in the near future. (BI2)
I would apply this service as soon as possible. (BI3)
Note. All constructs are measured on a five-point Likert scale (anchored by “strongly disagree” to “strongly agree.”)
