文章名称：Alexa, do voice assistants influence consumer brand engagement?—Examining the role of AI powered voice assistants in influencing consumer brand engagement
文献引用：McLean, Graeme, Osei-Frimpongb, Kofi, & Barhorst, Jennifer. (2021). Alexa, do voice assistants influence consumer brand engagement?—Examining the role of AI powered voice assistants in influencing consumer brand engagement. Journal of Business Research, Vol 124, 312-328, © 2021 by Elsevier. Reproduced by Permission of Elsevier.
量表名称：AI Voice Assistants and Consumer Brand Engagement--Model
计分方式：Items are rated using a 7-point Likert scale with a range from Strongly
Disagree to Strongly Agree.
使用许可：Test content may be reproduced and used for non-commercial research and educational purposes without seeking written permission. Distribution must be controlled, meaning only to the participants engaged in the research or enrolled in the educational activity. Any other type of reproduction or distribution of test content is not authorized without written permission from the author and publisher. Always include a credit line that contains the source citation and copyright owner when writing about or using any test.
量表维度：
Perceived usefulness [Adapted from: Davis (1989)]
Using the brand’s skill with the voice assistant enables me to accomplish tasks with brand X more quickly.
Using the brand’s skill with the voice assistant enhances my performance with brand X.
Using the brand’s skill with the voice assistant increases my productivity with brand X.
Using the brand's skill with the voice assistant enhances my effectiveness with brand X.
Using the brand’s skill with the voice assistant makes it easier to interact with brand X.
I find the brand’s skill on my voice assistant to be useful for interacting with brand X.
Hedonic Benefits [Adapted from: Davis et al. (1992)]
I find using the brand’s skill on my voice assistant for brand X related activity to be
enjoyable
The actual process of using the brand’s skill on my voice assistant for brand X related activity is entertaining
I have fun using the brand’s skill on my voice assistant for brand X related activity
Utilitarian Benefits [Adapted from: Taylor and Todd (1995)]
Completing brand related tasks with the voice assistant is a convenient way to manage my time.
Completing brand related tasks with the voice assistant makes my life easier.
Completing brand related tasks with the voice assistant fits with my schedule
Completing brand related tasks with the voice assistant is an efficient use of my time
Distrust [Adapted from: Al-Debei et al. (2015) and Rauschnabel et al.]
I have my doubts over the confidentiality of my interactions with the voice assistant
I am concerned to perform a financial transaction via the voice assistant
I am concerned that my personal details stored with the voice assistant could be stolen
I am concerned that the voice assistant collects too much information about me
Consumer Brand Engagement [Adapted from: Hollebeek et al. (2014)]
Cognition
Using the brand’s skill via the voice assistant gets me thinking about the brand
Affection
I think about the brand a lot when using the brand’s skill via the voice assistant
Activation
Using the brand’s skill on with my voice assistant stimulates my interest in the brand
I feel positive when I use the brand’s skill on my voice assistant
I feel good when I use the brand’s skill on my voice assistant
Using the brand’s skill via my voice assistant makes me happy
I spend a lot of time interacting with the brand’s skill via my voice assistant
Whenever I am using my voice assistant, I often interact with the brand’s skill
Purchase Intention [Adapted from: Lu et al. (2010)]
I would consider purchasing from brand X in the future
It is likely that I will actually purchase from brand X in the future
I intend to purchase from brand X
Brand Usage Intent [Hollebeek et al. (2014)]
It makes sense to use brand X following my engagement with the brand
Even if another brand has the same features as brand X, I would prefer to use brand X
If there is another brand as good as brand X, I prefer to use brand X because of my experience with the brand
If another brand is not different from brand X in any way, it seems smarter to use brand X because of my knowledge on the brand
Note. Items are rated using a 7-point Likert scale with a range from Strongly Disagree to Strongly Agree.
