上海金地新华道坐落于历史底蕴丰厚的新华路街道，紧邻高级住宅区与老式花园洋房群，其纵横交错的网状结构背后，承载着丰厚的历史文化与独特的现代艺术。感受历史凝结与人文刻画的诗情画意。这百年的时间之旅，时光的沙砾弥漫于无形的时空之中。每一个当下，都是一段旅程的开始、过去、现在、未来的时间转换，时代与自身的界限变得模糊。不变的是每一段旅程的前进与创造。绿荫下时髦又有生活气街区，最近生长出了新的建筑空间。Shanghai Gemdale Lane is located in the historically rich Xinhua Road street, adjacent to high-end residential areas and old style garden villas. Behind its crisscrossing network structure, it carries rich historical culture and unique modern art. Experience the poetic and picturesque essence of historical condensation and humanistic portrayal. In this century long journey of time, the gravel of time permeates the intangible space and time. Every present moment is the beginning of a journey, the transition of time between the past, present, and future, blurring the boundary between the era and oneself. What remains unchanged is the progress and creation of each journey. Under the shade of green, there is a fashionable and lively neighborhood, and recently new architectural spaces have grown.
摄影：Kim©bpi
Client: Gemdale Properties & InverstmentLighting Design: bpi (including façade、interior and landscape lighting design)Design team: Dan Qian, Weijun Zhu, Xin Tian, Junjie Li, Hanlei Xu
作为新华路街区里的“新朋友”，「金地·新华道」的第一印象便让人耳目一新。顶部的3层长条“积木”，错落有致地堆叠，形成别样的立体空间。不同于传统商场的格局，开放式的空间如同阶梯公园，与街区形成有趣的对话空间。As a "new friend" in the Xinhua Road block, the first impression of "Gemdale Lane" is refreshing. The top three layers of long "building blocks" are stacked in an orderly manner, forming a unique three-dimensional space.Unlike the traditional layout of shopping malls, the open space is like a stepped park, forming an interesting dialogue space with the neighborhood.![]()
新华道呈南北走向，是一座长条形的建筑，沿安西路界面全长近200米，设计风格中透露着极简美学，外立面的厚重石材更是营造出一种时光印记感。
Gemdale Lane runs north-south and is a long building with a total length of nearly 200 meters along the Anxi Road interface. The design style exudes a minimalist aesthetic, and the heavy stone on the exterior creates a sense of time imprint.
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项目北端头阶梯Commun Steps，是天然的人群汇集点，通过环境装置形成项目记忆点，给到办公、商业租户及外部资源进行快闪及社群活动的“连结型空间”。The Commun Steps at the northern end of the project are a natural gathering point for crowds, forming a project memory point through environmental devices, providing a "connected space" for office, commercial tenants, and external resources to flash and community activities.摄影：Kim©bpi
在BC栋之间的Commun Stage社群活动平台，光影交错的宽阔台阶，既可作为商业外摆区域，也可以作为社群讲座、戏剧活动以及夜间光影互动等多元化场地。
The Commun Stage community activity platform between Building B and C features a wide staircase of light and shadow, which can serve as a commercial outdoor area, as well as a diverse venue for community lectures, theatrical activities, and nighttime light and shadow interactions.
A、B、C三栋建筑内，B1层至2层为商业空间，3-5层用于企业办公。除商办功能外，结合长宁“城市一刻钟便民生活圈”建设，而特别融入的新锐艺术装置、露天休憩区等，也将赋予片区蓬勃生机。“回归社交本真”是项目的关键词，金地商置通过商业空间与在地消费者建立长久的连结，专注空间内容，将项目打造成生活瞬间的发生地。
A. Within buildings B and C, floors B1 to 2 are commercial spaces, while floors 3-5 are used for corporate offices. In addition to commercial functions, combined with the construction of Changning's "urban convenient living circle", the newly integrated cutting-edge art installations and outdoor recreational areas will also give the area vitality. "Returning to social authenticity" is the key word of the project. Jindi Commercial Building establishes a long-term connection with local consumers through commercial space, focuses on spatial content, and creates the project into a place where life takes place instantly.
空间设计上，呈现开放、错落有致、漫步、共享等场景特质。设计不仅是一种语言、一种韵律，更是一种体验，新华道借由设计，赋予建筑物生命力，并时刻向来来往往的人们展示着项目的品位。
In terms of spatial design, it presents scene characteristics such as openness, well-organized layout, strolling, and sharing. Design is not only a language and rhythm, but also an experience. Through design, Xinhua Road endows buildings with vitality and constantly showcases the taste of the project to people coming and going.
摄影：Kim©bpi
新华道将成为城市公共空间的“活跃点”，给城市肌理增加活力、动力、生命力。社群运营活化以后，将会为项目带来更多附加价值，丰富项目体验，也将成为业态组合的补充，在本身的业态边界上形成扩充。Gemdale Lane will become an active point in urban public spaces, adding vitality, motivation, and vitality to the urban texture. After the activation of community operation, it will bring more added value to the project, enrich the project experience, and also become a supplement to the combination of business formats, forming an expansion on the boundaries of its own business formats.
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