Parsons graduate and fashion designer Suye Yang’s clothes are like a puzzle waiting for its owner to piece together with their imagination. There is a button at the most obscure areas and a zip appearing out of nowhere. But dive deeper and you will understand the wit and intellect of Suye’s brand Permission to be Human (PTBH), a sustainable unisex label that’s so thoughtfully designed, that a wearer could uncover multiple ways to wear and have fun in one single garment.
Sustainable fashion brand Permission to be Human (PTBH) by Parsons graduate fashion designer Suye Yang. Photo: Mavindu (WeChat:mavinduzero)
What inspired you to focus on sustainability in fashion?
My trigger to practice sustainable design began when I witnessed plastic waste in the ocean while scuba diving in a remote location. It took me two days to reach the island. That moment was far more impactful than watching any documentary. It was when I realized the urgency of our waste problem.
What are the sustainable techniques you use, and how do they reduce the environmental impact of your designs?
Currently, we focus on three main approaches:
‘Long life design’ ensures each product is crafted to be durable in both construction and silhouette.
‘Modular design’ allows garments to be disassembled into parts so you can reassemble them like Lego blocks.
‘Circular design’ involves repurposing leftover textile scraps into unique, upcycled pieces.
How do you balance fashion trends with the principles of sustainability, especially in an industry that often encourages fast consumption?
A good designer transcends trends by focusing on the essence of everyday living, crafting designs that are authentic and timeless. I’m very fortunate to have diverse experience in luxury retail, independent designer brands, select shops, and mass-market corporations. Through this learning process, I’m able to stay firm on what I believe is beneficial for the market.
What are the challenges you face in sourcing sustainable materials or implementing eco-friendly practices in your collections?
Starting a fashion brand is mentally and physically demanding. A significant challenge is the minimum order quantities required by suppliers, especially for costly specialty sustainable materials. Running a business involves continuous negotiation and lots of math! My approach is to maintain a positive mindset, accepting imperfections as part of the journey toward improvement.
Dress: PTBH The Hug Dress in Black 100% Recycled PET Fabric ¥2689.00, Bag: PTBH 1=2 Upcycled Wrist Mini Bag ¥599.00, Shoes: New Balance WRPD Runner ¥1099. Photo: Mavindu (WeChat:mavinduzero)
How do you envision the future of sustainable fashion, and what role do you see your brand playing in shaping that future?
Fashion reflects societal values, and our wardrobe mirrors our lifestyle. My brand represents my personal experiences and beliefs. I envision a future where sustainable fashion is diverse and enjoyable, offering multiple ways to positively impact ourselves, each other, and the environment. I hope to demonstrate that ‘your way’ of sustainability is not only possible but valuable.
Why do you name your brand “Permission to be Human”?
It is a term I learned from positive psychology, which was a source of strength during a challenging time in my life when I lost my mother. It serves as a daily reminder to allow myself to experience and embrace the inevitable highs and lows of life, and to continuously strive to become a better human being. I hope the name provides strength and encouragement to those who wear PTBH . WeChat Shop: PTBH Official
