The Economist-20241130期「Business」Audiobooks: Cover artists
02 全文梳理
【para1】引出话题👉文学巨匠与政客齐登Spotify热榜
【para2】阐述背景👉Spotify跨界，音乐与有声书共享流量红利
【para3】竞争加剧👉亚马逊推出音乐订阅附赠有声书服务
【para4】市场扩张👉有声书市场份额激增，超越电子书份额
【para5】收益分化👉出版商喜迎流媒体红利，音乐人却陷收入焦虑
【para6】受众偏好👉年轻用户偏好自我提升类作品，有声书带动阅读复兴
03 原文阅读 428words
Audiobooks: Cover artists
Streaming subscriptions are fuelling a listening boom
Audiobooks: Cover artists
Streaming subscriptions are fuelling a listening boom
[5] Streaming is resented by many musicians and record companies, who pine for the days when listeners bought CDs for $15 a pop rather than streaming tracks for a fraction of a cent each. Book publishers are more enthusiastic. Music bosses “would kill for the deal we have”, boasts one, who says a stream on Spotify earns about the same as a physical book sale, once a lowish threshold of listening has been reached. Streaming platforms also bring in new readers by pointing them to books related to podcasts they have enjoyed.
[6] The audiobook boom has given a particular boost to certain types of authors. Spotify says its subscribers are using their free hours to try out less “safe” choices—if they are not gripped after a few minutes, they can switch to a different title at no cost. Audiobook consumers skew young and male, which is reflected in the many non-fiction and self-improvement titles in Spotify's charts. Publishers have long fretted that the digital world is dragging readers away from books. Now, for once, it might be helping. ■
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