The Economist-20241207期「The World Ahead」China’s ultra-short dramas will enjoy long-term success
02 全文梳理
【para1】引出话题👉微短剧制作及观看节奏快，符合碎片化时代的需求
【para2】形式创新👉竖屏+短剧，微短剧成为手机时代的娱乐新宠
【para3】市场爆发👉观众愿意为优质内容付费，微短剧市场呈爆发式增长
【para4】技术赋能👉AI赋能微短剧制作，推动娱乐产业升级
【para5】出海探索👉微短剧进入海外市场，掀起全球文化浪潮
【para6】未来可期👉微短剧市场潜力巨大，有望成为长期流行的娱乐形式
03 原文阅读 484words
China’s ultra-short dramas will enjoy long-term success
Entertaining and innovative, micro-dramas are flourishing both at home and abroad in 2025
China’s ultra-short dramas will enjoy long-term success
Entertaining and innovative, micro-dramas are flourishing both at home and abroad in 2025
[5] And Chinese-backed apps are spreading the love, delivering micro-dramas to new audiences outside China. Leading the charge are ReelShort and DramaBox, which don’t just translate Chinese series but also create original content with foreign actors, writers and directors. Some cultural nuances are still being teased out: shows like “Married for Green Card, Stayed for Love” are blatant, albeit awkward, attempts to appeal to Western viewers. “I feel like a clown,” an American actor sighs, bemoaning how Chinese producers insist on sticking to cheesy tropes and over-the-top acting.
[6] The market is growing. Micro-drama apps have cumulatively amassed nearly 55m downloads and $170m in revenue overseas, according to iiMedia Research, a data provider. These vertical shorts look poised to be more than a fleeting trend. Sometimes less really is more. ■
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