阿黛尔暂别歌坛:无可替代的音乐传奇 | 外刊精读

文摘   2024-12-05 16:09   江苏  
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01 选文来源 

The Economist-20241130BritainPop music: To be loved

No one like you


02 全文梳理    

【Para1】引入话题👉两周前,阿黛尔在结束两年拉斯维加斯驻场后,宣布无限期暂停活动。

【Para2】“后继无人”👉阿黛尔的地位使得她暂别歌坛可能会给英国音乐行业带来重大影

【Para3-6】阿黛尔的“音乐神话”: 

       -para3 横空出世👉阿黛尔在盗版横行的年代签约独立厂牌,但她证明了巨星不受影响。

       -para4 屡创佳绩👉阿黛尔每张专辑都登上过英国销售榜冠军,在世界范围内唱片销售份额也相当高。

       -para5 专注音乐👉与其他音乐明星相比,阿黛尔只专注于音乐,而且倾向于传统的专辑销售模式。

       -para6 恰逢其时👉阿黛尔登上歌手之路时,专辑仍占主导地位,这使得她拥有早期一批忠实粉丝。

【Para7】未来担忧👉行业高管开始担心流媒体时代音乐人的号召力,而英国在脱欧后音乐市场变得萎靡。

【Para8】作者点评👉即便英国音乐产业底蕴十足,但要再培养一个阿黛尔可能不太容易。

03 原文阅读 684words

Pop music: To be loved

Adele could be the last of her kind


[1] ON NOVEMBER 23rd a staggeringly successful British producer and exporter, a national champion in a business at which the country excels, suspended operations. Were the business carmaking or banking, questions would surely have been asked in Parliament. Instead it is music, and the champion is Adele, a writer and singer of heartbreaking songs, who finished a two-year residency in Las Vegas.

[2] Adele Adkins, as she is known to her bank manager but to nobody else, has told interviewers and audiences that she has no plans for new music and will not perform again “for an incredibly long time”. Perhaps. Musicians can have long, sinuous careers, especially if they lay off the drugs and booze: The Eagles, an American rock band who broke up in 1980, are currently playing in Las Vegas. But Adele is such a star that even an extended pause is bad for the music business. Worse, it seems unlikely that Britain will be able to produce anybody to replace her.


[3] She signed with XL Recordings, an independent label in London that was known for rave and grime music, in 2006—hardly a propitious year. The music industry was being crushed by digital piracy. Chris Anderson had just published “The Long Tail”, a book that explained how technology was ending the tyranny of the hit and enabling businesses to prosper by selling lots of not-too-popular things. Adele proceeded to prove that the biggest acts are subject to different forces.


[4] She has released four albums, each named for her age when she worked on them. All went to number one in Britain. In America, “25” sold faster in its first week of release than any album since records began. It accounted for 3% of the entire American album market in 2015—by far the largest annual share held by any release since at least 1992, according to Matthew Ball, who follows media at Epyllion (and sometimes contributes to The Economist). Her latest, “30”, sold modestly only when compared with her past performance.


[5] Other musical stars have built careers as clothiers, actors, perfumiers and prolific tourers. Adele has shown little interest in the first three, and, although good at it, has struggled with performing live. “Behind the eyes it’s pure fear,” she once said. Instead, she specialises in the old-fashioned business of making and selling albums, particularly the kind you can touch (Ed Sheeran, another British singing success, is better at racking up streams). Adele appeals so widely that her fans include old people who thought piracy dishonest and find streaming confusing.


[6] “She’s strange by today’s standards, but not by yesterday’s standards,” says Mark Mulligan, a music analyst at MIDiA Research. Had she been born a decade later, success would have been harder. Mr Mulligan points out that Adele, and other stars like Taylor Swift, amassed devoted followings in the days when many people still acquired albums and listened to them repeatedly. In the streaming era there is always a new track to sample, and people are herded into musical niches by algorithms. Newer stars like Charli XCX burn faintly and flickeringly by comparison.


[7] Music executives everywhere worry about the future supply of stadium-fillers. In Britain the BPI, which represents record labels, frets that the country’s artists now account for less than 10% of worldwide tracks streamed. That is mostly because of the global rise of streaming. But Sophie Jones, the BPI’s chief strategy officer, points out that some governments, notably South Korea’s, have lavished attention and money on pop music. Britain has made matters worse by leaving the EU; that has flung up barriers to touring acts.

[8] The country has important advantages. Its people are culturally diverse and English-speaking. It has strong intellectual property rights. It also has the BRIT School, a state school in south London founded in 1991, which specialises in the performing arts. A remarkable number of successful musicians, including Adele, Raye and the late Amy Winehouse, went there. A second school, funded by the music industry, is expected to open in a few years’ time in Bradford. Britain will produce more pop stars—but, probably, not another Adele.  



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