【Qwine】第六届侨博会圆满落幕!

文摘   2024-11-20 11:10   浙江  



11月的青田,

侨博会在热烈的碰杯声中圆满落幕。

这座以“华侨之乡”闻名的国际化城市,
再次以其开放的姿态迎接了世界的目光。

作为“全球买,全球卖”的重要平台,
本届侨博会不仅展示了青田对葡萄酒行业的支持,更以独特的方式诠释了中西文化的无限魅力。

In November, Qingtian,

The Qwine Expo concluded successfully amidst enthusiastic toasts.

Known as the "Hometown of Overseas Chinese," this international city once again embraced the world with its open and welcoming spirit.

As a vital platform for "global buying and global selling," this year’s Qwine not only demonstrated Qingtian's support for the wine industry but also uniquely illustrated the boundless charm of Eastern and Western cultural integration.



  在侨博会的葡萄酒展区,各类来自世界各地的佳酿让参观者流连忘返。丰富的品鉴活动、专业的大师班以及与葡萄酒相关的文化展示,为采购商和观众带来了沉浸式的感官体验。从口感细腻的旧世界佳酿到新世界葡萄酒的独特风味,青田的国际化视野得以尽情展现。

The wine exhibition area at the Qwine Expo became a paradise for wine enthusiasts, featuring a diverse selection of fine wines from around the globe that left visitors enchanted. A series of engaging tasting sessions, professional masterclasses, and cultural displays related to wine provided an immersive sensory experience for both buyers and attendees.

From the delicate flavors of Old World classics to the distinctive profiles of New World wines, the event showcased Qingtian’s global perspective and its growing reputation as a hub for international wine culture and exchange.


  侨博会、咖博会以“侨见世界 博览美好”为主题,经各主办、承办单位通力合作,规模、影响、成果都实现预期目标,取得丰硕成果。

The Qwine and Coffee Expo, themed "Enjoy the Qwine Expo,Embrace the Excellence" through the dedicated collaboration of all organizing and co-organizing parties, the event achieved its anticipated scale, impact, and outcomes, delivering remarkable results.

  此次侨博会也得到了来自参展商、采购商的高度认可。多个海外参展商表示,侨博会为他们提供了一个与中国及国际市场建立联系的宝贵机会,展示了中国葡萄酒消费市场的巨大潜力。部分意大利的参展商认为,这样的平台不仅促进了意大利酒文化的传播,也让他们在开拓中国市场的同时,发现了更多的合作与发展的机会。通过与来自世界各地的葡萄酒爱好者和业内人士的交流,他们对未来在中国的业务拓展充满信心,并期待在未来与青田及其他城市建立更紧密的合作关系。

The Qwine Expo also received high recognition from both exhibitors and professional buyers. Many international exhibitors expressed that the Expo provided them with a valuable opportunity to connect with the Chinese and global markets, showcasing the immense potential of China's wine consumption sector. Some Italian exhibitors noted that such a platform not only promotes the spread of Italian wine culture but also enables them to discover more opportunities for collaboration and growth while expanding their presence in the Chinese market. Through exchanges with wine enthusiasts and industry professionals from around the world, they are confident in their future business expansion in China and look forward to establishing closer partnerships with Qingtian and other cities in the future.

  此外,许多酒庄表示,他们希望能够超越侨博会的短期形式,在青田实现常态化的推广活动,把青田作为他们在中国市场的重要基地,甚至是葡萄酒推广的总部。意大利马泽世家(Mazzei),这个拥有600多年历史的传奇酒庄,其参展代表Livio先生表示,他已经连续参加了两次侨博会,他高度认可青田浓郁的葡萄酒文化氛围和消费场景。他们计划明年邀请庄主亲临青田,举办大型的葡萄酒品鉴会及推广活动,这将是该酒庄庄主五年之后重返中国市场的首站!

Moreover, many wineries expressed their desire to go beyond the short-term framework of the Qwine Expo and to establish regular promotional activities in Qingtian. They see the city as a key base for entering the Chinese market, potentially even serving as their headquarters for wine promotion. Mazzei, a legendary Italian winery with over 600 years of history, was represented by Mr. Livio at the Expo. Who having participated in the Qwine Expo for two consecutive years, Mr. Livio highly praised Qingtian’s rich wine culture and vibrant consumption scene. The winery plans to invite its owner to Qingtian next year to host a grand wine tasting and promotional event. This will mark the owner’s first return to the Chinese market after five years, making Qingtian the starting point of a significant milestone!

  通过此次侨博会,许多酒庄对青田这座城市印象深刻,认为它是一个完美的市场拓展地点,且纷纷表达了强烈的落地意愿。同时他们对在展会期间青田县委、县政府主要领导亲临展位了解情况、做出现场指导和积极帮助对接销售渠道的行为给予了高度赞赏,凸显了青田优质的营商环境、和对海外企业落地青田的高度支持。

Through this Qwine Expo, many wineries were deeply impressed by the city of Qingtian, recognizing it as a perfect location for market expansion and expressing a strong desire to establish a presence there. They also highly praised the efforts of the Qingtian County  Committee and government leaders, who visited the booths during the Expo to understand their needs, provide on-site guidance, and actively assist in connecting them with sales channels. This highlighted Qingtian's excellent business environment and its strong support for overseas enterprises setting up operations in the city.

 展会期间,四家意大利酒庄已经积极谋划在青田成立联合公司组团落地的方案,与此同时,法国LES VIGNERONS DU CASTELAS酒庄表达了在青田落地公司的强烈意愿,因此侨博会结束后改变了返程时间,继续停留在青田,积极与相关部门深入对接、筹备注册公司、寻找合适店面等事项。他们对通过青田这座城市去拓展中国市场的巨大潜力充满了无限期待。

During the Expo, four Italian wineries have already begun actively planning a joint venture to establish a company in Qingtian. At the same time, the French winery LES VIGNERONS DU CASTELAS expressed a strong intention to set up operations in Qingtian. Following the Expo, they adjusted their return schedule to extend their stay, engaging in in-depth discussions with relevant departments, preparing for company registration, and searching for suitable premises. They are full of anticipation for leveraging the potential of Qingtian as a gateway to the vast Chinese market.


  在全球经济面临挑战、许多展会都表现低迷的情况下,依然有这么多国外酒庄选择参与此次侨博会,这充分说明了此次侨博会的重要性。这是对本届侨博会的高度肯定,也彰显了侨博会在国际葡萄酒行业中的重要地位和影响力。

  In a time when the global economy faces challenges and many exhibitions show signs of decline, the fact that so many international wineries chose to participate in this Qwine Expo underscores its significance. This not only serves as a strong endorsement of this year’s Expo but also highlights its important role and influence within the international wine industry.


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