正在浙江丽水青田举办的青田侨博会是一个致力于世界葡萄酒发展的国际盛会，为来自世界各地的葡萄酒提供了重要的探索和推广平台。在今年举办的众多活动中，两场葡萄酒大师课格外引人注目。分别探讨了意大利和南非这两个在中国市场上日益受到关注的葡萄酒国家的葡萄酒文化和传统。这两个课程分享分别由Sabina Yang（杨平）和Angela Yang（杨伊婷）主持，不仅为参会者提供了优质葡萄酒认识和学习的机会，也让大家从内部角度深入了解葡萄酒文化教育，同时提供了与生产商直接沟通合作的重要机会。
The Qwine Expo, currently taking place in Qingtian, Lishui, Zhejiang, is an international event dedicated to the development of the global wine industry. It serves as a vital platform for showcasing and promoting wines from around the world. Among the numerous activities held this year, two wine masterclasses stood out as highlights.
These masterclasses delved into the wine culture and traditions of Italy and South Africa—two wine-producing countries gaining increasing attention in the Chinese market. The sessions were respectively hosted by Sabina Yang and Angela Yang . They not only offered participants an opportunity to gain in-depth knowledge and appreciation of fine wines but also provided an insider's perspective on wine culture education. Moreover, the masterclasses created a valuable space for direct communication and collaboration with producers, enhancing both cultural exchange and business opportunities.
Sabina Yang带领大家踏上了一场感官冒险，探索意大利七大主要葡萄酒产区，品尝了多达十种不同的葡萄酒。
从意大利北部的清爽白葡萄酒到托斯卡纳和南部的浓郁红葡萄酒，每种酒都展现了意大利风土的多样性和丰富性。在大师班中，Sabina强调了中国市场的多样性和高接受度，这给各种风格的葡萄酒提供了很大的空间。她表示：“中国市场很大，每一种葡萄酒都能找到自己的受众。”她特别提到，从长三角地区到京津冀地区的不同区域偏好，推动了对多样化葡萄酒需求的不断增长。
此次大师班由WineChannel（葡萄酒频道）合作组织，不仅是品鉴意大利顶级葡萄酒的机会，更能给中国葡萄酒专业人士和爱好者提供了重要的学习平台。在一个意大利葡萄酒日益占据市场份额的环境中，探索各大葡萄酒产区的丰富性和独特性，是中国消费者和进口商的宝贵资源。
Sabina Yang led participants on a sensory adventure, exploring Italy's seven major wine regions and tasting up to ten distinct wines.
From the fresh white wines of northern Italy to the elegant and intense reds of Tuscany and the south, each wine highlighted the diversity and richness of Italy's terroir. During the masterclass, Sabina emphasized the diversity and openness of the Chinese market, which offers ample opportunities for a variety of wine styles. She remarked, “China’s market is vast, and every wine can find its audience.” She also pointed out that regional preferences, from the Yangtze River Delta to the Beijing-Tianjin-Hebei area, are driving the growing demand for diverse wines.
This masterclass, organized in collaboration with Wine Channel, not only provided a chance to taste Italy’s finest wines but also served as a significant learning platform for Chinese wine professionals and enthusiasts. As Italian wines continue to gain market share, exploring the richness and uniqueness of Italy’s wine regions is becoming an invaluable resource for Chinese consumers and importers.
Angela Yang则将她的大师班聚焦于南非葡萄酒，尤其是来自著名的Springfield春田酒庄的佳酿。尽管南非葡萄酒进入中国市场的时间比其他国家稍晚，但其多样化的供应和对可持续生产的高度关注，让它在葡萄酒市场中迅速流行起来。
Angela解释说，南非葡萄酒在中国的声誉与日俱增，这与对白葡萄酒（特别是Chenin Blanc）和南非特色红葡萄酒Pinotage的需求增加密切相关。她评论道：“南非葡萄酒正在进入中国，并且拥有巨大的潜力。”这反映了中国消费者的好奇心以及对新口味的开放态度。多样的葡萄酒风格和对环境的日益关注，是南非葡萄酒在如此广阔和多元化的市场中成功的关键因素。
此外，Angela Yang还主持了一场关于2024年侨博会Top100评选获奖的优秀酒款葡萄酒的大师班，该评选涵盖了从经典欧洲国家葡萄酒到新世界酿酒国家的顶级佳酿。这项活动展示了青田侨博会不仅在推广葡萄酒，还通过多样化的口味的展示支持着中国葡萄酒市场的持续发展。
Angela Yang focused her masterclass on South African wines, particularly the exceptional offerings from the renowned Springfield Estate. While South African wines entered the Chinese market later than those from other countries, their diverse selection and strong emphasis on sustainable production have quickly made them popular in the wine industry.
Angela explained that South African wines are steadily gaining recognition in China, driven by growing demand for white wines—especially Chenin Blanc—and the country's signature red wine, Pinotage. She remarked, “South African wines are entering the Chinese market with immense potential,” reflecting Chinese consumers’ curiosity and openness to new flavors. The diversity of wine styles and a strong commitment to environmental sustainability have been key factors in South African wine's success in such a vast and varied market.
In addition, Angela Yang hosted another masterclass featuring award-winning wines from the 2024 Qwine Expo TOP 100 global wine. This selection included top-tier wines from classic European wine countries to innovative New World wine regions. The event showcased how the Qwine Expo not only promotes wines but also supports the continued growth of the Chinese wine market through the presentation of diverse flavors and styles.
意大利ONAV协会首位外国籍品酒大师Wang Lu（王璐）强调了大师班作为葡萄酒教育的重要性，它不仅让消费者和进口商更深入了解产品，还在生产商和客户之间架起了直接的桥梁。Lu指出：“参加大师班的人往往后来会成为进口商或酒庄的代言人。”她认为，这种学习和交流的机会对中国葡萄酒市场的增长至关重要。
展会中的葡萄酒文化教育是培养更具特性的葡萄酒文化的关键，这种文化能够应对像中国这样快速变化的市场的挑战。无论是大师班，还是像Top100评选这样的品鉴活动，都能加深消费者对全球葡萄酒特性和潜力的理解，来发挥自身的教育意义。
ONAV Master Wine Taster Wang Lu emphasized the significance of masterclasses as a vital tool for wine education. These sessions not only deepen consumers' and importers' understanding of products but also serve as a direct bridge between producers and their clients. Lu remarked, “Participants in masterclasses often go on to become importers or ambassadors for wineries.” She believes that such opportunities for learning and interaction are essential for the growth of the Chinese wine market.
Wine education within the exhibition plays a key role in fostering a more distinctive wine culture—one capable of meeting the challenges of a rapidly evolving market like China. Both masterclasses and tasting events such as the TOP 100 global wine contribute to this goal by enhancing consumers’ understanding of the characteristics and potential of wines from around the world, underscoring their educational value.
青田侨博会展现了教育与探索是国际葡萄酒成功的关键，尤其是在快速多元化的中国市场中，各国风格的葡萄酒大师班不仅是深入了解这些葡萄酒传统的绝佳机会，也加强了生产者与消费者之间的联系。随着消费者在可持续性和多样性方面日益增加的关注，中国葡萄酒市场的未来充满了机遇，而像青田酒博会这样的活动，仍将在拓展市场和价值提升中扮演着重要角色。
The Qwine Expo in Qingtian highlights how education and exploration are essential to the success of international wines, particularly in China’s rapidly diversifying market. Masterclasses focusing on wines from different countries not only offer a unique opportunity to delve deeper into the traditions behind these wines but also strengthen the connection between producers and consumers.
As consumer interest in sustainability and diversity continues to grow, the future of the Chinese wine market is brimming with opportunities. Events like the Qwine Expo will remain pivotal in expanding the market and enhancing the value of global wines, solidifying their role in the industry's ongoing evolution.
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