【中文版在后面】
A business model, which in an established company is typically embodied in a business unit, travels a journey that begins with the creation of the new business unit and its business model, and then shifts to sustaining and growing the business unit - and still later to wringing efficiency from it.
Each stage of the journey is conducive to a specific type of innovation, builds a particular set of interdependencies into the model, and is responsive to a particular set of performance metrics.
Green bidirectional arrows represent interdependencies between aspects of the business model that are well-established at that stage;business model elements in bold represent areas of focus during that stage of business model evolution.
Business model elements and interde- pendencies shown in beige are still somewhat flexible at that point in the journey.
【中文版】
商业模式发展的三个阶段
在一个成熟的公司中，商业模式通常体现在一个业务部门中，它的旅程始于新业务部门及其业务模式的创建，然后转变为维持和发展业务部门——再到后来从中榨取效率。
旅程的每个阶段都有利于特定类型的创新，在模型中构建一组特定的相互依赖关系，并响应一组特定的性能指标。
绿色双向箭头表示在该阶段已建立的业务模型各方面之间的相互依赖关系;粗体显示的业务模型元素表示业务模型演进阶段的重点领域。
米色显示的商业模式元素和相互依赖关系在旅程的这一点上仍然具有一定的灵活性。
