【中文版在后面】
A flywheel is a mechanical device that uses the conservation of momentum to store rotational energy. In business, a "flywheel" is a powerful concept that describes how companies can create self-reinforcing cycles of growth. Unlike a traditional funnel model, a flywheel gains momentum over time, leading to compounding returns.
Key aspects of a business flywheel:
◦ Interconnected components that feed into each other
◦ Builds momentum gradually, then accelerates
◦ Aligns with core business model and strategy
A well-designed flywheel turns your strategic advantages into a virtuous cycle. For example, Amazon's flywheel leverages low prices to drive volume, enabling further cost reductions.
How does your business model create reinforcing loops? Identifying and optimizing your flywheel can be a game-changer for long-term success.
Notable examples of flywheels at work are:
Amazon:
Lower prices → More customers → More sellers join platform
More sellers → Increased selection → More customers
More customers → Economies of scale → Lower costs → Lower prices
Netflix:
More content → More subscribers → More revenue
More revenue → Invest in better content → Attract more subscribers
Spotify:
More users → More data → Better recommendations
Better recommendations → Improved user experience → More users and listening time
More listening time → More ad revenue and subscriptions → Ability to license more content
LinkedIn:
More professionals join → More valuable network → Attracts more professionals
More user data → Better job matches and content → Increased user engagement
Uber:
More riders → Attracts more drivers → Reduced wait times
Reduced wait times → Better user experience → More riders
More rides → Lower prices → More riders
Google:
More searches → Better search results → More users
More users → More ad revenue → Invest in better technology
Better technology → Improved user experience → More searches
Each flywheel is closely tied to the company's business model and competitive advantage.
【中文版】
飞轮是一种利用动量守恒来储存旋转能量的机械装置。在商业中，“飞轮”是一个强大的概念，它描述了公司如何创造自我强化的增长周期。与传统的漏斗模型不同，飞轮会随着时间的推移获得动力，从而带来复合回报。
商业飞轮的关键方面：
◦ 相互馈入的互连组件
◦ 逐渐建立动力，然后加速
◦ 与核心业务模型和战略保持一致
一个精心设计的飞轮将您的战略优势转化为良性循环。例如，亚马逊的飞轮利用低价格来推动销量，从而进一步降低成本。
您的商业模式如何创建强化循环？识别和优化您的飞轮可以改变游戏规则，从而取得长期成功。
飞轮在工作中的显着例子是：
亚马逊河：
更低的价格→更多的客户→ 更多的卖家加入平台
更多卖家→ 增加选择→更多客户
更多的客户 → 规模经济 → 降低成本 → 降低价格
Netflix公司：
更多内容→更多订阅者→更多收入
更多收入 → 投资于更好的内容 → 吸引更多订阅者
Spotify的：
更多用户→ 更多数据→更好的推荐
更好的推荐 → 提高用户体验 → 更多的用户和收听时间
更长的收听时间 → 更多的广告收入和订阅量 → 能够许可更多内容
LinkedIn：
更多专业人士加入 → 更有价值的网络→吸引更多专业人士
更多用户数据 → 更好的工作匹配和内容→ 提高用户参与度
优步：
更多乘客 → 吸引更多合作车主 → 减少等待时间
减少等待时间 →更好的用户体验 → 更多的乘客
更多骑行 → 更低的价格→ 更多的乘客
谷歌：
更多搜索 → 更好的搜索结果 → 更多用户
更多用户→ 更多广告收入 → 投资于更好的技术
更好的技术→ 提高用户体验 → 更多搜索
每个飞轮都与公司的商业模式和竞争优势紧密相连。
