【中文版在后面】
How to innovate? This question often means: What to innovate? We all know product innovation, but did you know there are 9 other types of innovation?
Innovation is critical for almost every organization. Often incremental, sometimes disruptive, but innovation is key to survival.
Mostly the focus is on product and service innovation: offering different or new products and services. And we know process innovation as well to create more efficient, flexible or otherwise better processes.
But, the realm of innovation types is much larger! As the ‘Ten Types of Innovation” model there are no less than 10 different types of innovation:
CONFIGURATION INNOVATIONS
1. Profit Model
The way in which you make money
2. Network
Connections with others to create value
3. Structure
Alignment of your talent and assets
4. Process
Signature or superior methods for doing your work outside of operations
OFFERING INNOVATIONS
5. Product Performance
Optimize extracting core products more effectively, to higher quality
6. Product System
Innovating the product system (E.g. production or innovative use of byproducts)
EXPERIENCE INNOVATIONS
7. Service
Support and enhancements that surround your core operations
8. Channel
How you interact with stakeholders and access or create new markets
9. Brand
Representation of your business and how you create trust in
your brand
10. Customer Engagement
Distinctive interactions you foster, including joint ventures
This is a powerful list as it offers you ten different levers of innovation; ten different things you can focus on when looking for ways to develop and innovate.
Which type speaks most to you?
【中文版】
如何创新？这个问题通常意味着：创新什么？我们都知道产品创新，但您知道还有其他 9 种类型的创新吗？
创新几乎对每个组织都至关重要。创新通常是渐进的，有时是颠覆性的，但创新是生存的关键。
主要关注点是产品和服务创新：提供不同的或新的产品和服务。我们还了解流程创新，以创建更高效、更灵活或更好的流程。
但是，创新类型的领域要大得多！正如 “十种创新类型”模型所建议的那样，至少有 10 种不同类型的创新：
配置创新
1. 盈利模式
您赚钱的方式
2. 网络
与他人建立联系，创造价值
3. 结构
调整您的人才和资产
4. 流程
在运营之外完成工作的标志性或高级方法
提供创新
5. 产品性能
更有效地优化核心产品的提取，提高质量
6. 产品系统
创新产品系统（例如生产或创新使用副产品）
体验创新
7. 服务
围绕您的核心运营的支持和增强功能
8. 频道
您如何与利益相关者互动以及进入或创建新市场
9. 品牌
代表您的企业以及如何建立信任
您的品牌
10. 客户参与
您促进的独特互动，包括合资企业
这是一个强大的列表，因为它为您提供了十种不同的创新杠杆;在寻找开发和创新的方法时，您可以关注的十件不同的事情。
哪种类型最能打动您？
