【中文版在后面】
The influencer marketing industry is experiencing a transformative shift with the rise of AI-generated influencers. These digital personas are becoming key players in marketing strategies, driven by advancements in AI technology and changing consumer dynamics.
Some important stats:
▪ Widespread Adoption: 59.8% of marketers have already integrated AI influencers into their campaigns, showing growing trust in these digital entities.
▪ Positive Experience: Half of those who have worked with AI influencers reported a "very positive" experience, indicating satisfaction with their performance.
▪ Control and Customization: The ability to customize AI influencers’ behavior is crucial, with 76.1% of respondents finding it important.
▪ Ethical Concerns: Despite the enthusiasm, 43.8% of participants expressed significant concerns about the ethical implications of AI influencers.
Based on Influencer Marketing Hub
AI is reshaping influencer marketing beyond just creating virtual influencers.
✔AI-Driven Software: Platforms like Upfluence are integrating AI tools to enhance influencer recruitment, making processes more efficient and personalized.
✔Significant Investments: Companies like Brud, creators of Lil Miquela, have raised over $125 million, underscoring the growing belief in AI’s role in influencer marketing.
They offer several benefits over human influencers:
1️⃣ AI influencers engage with audiences continuously, providing round-the-clock interaction.
2️⃣ These digital personas allow brands to explore creative campaigns without physical or temporal constraints.
3️⃣ AI influencers are often more affordable than top-tier human influencers, making them an attractive option for budget-conscious brands.
Despite their advantages they also face challenges:
◽ The perceived authenticity of AI influencers is vital, with 38.6% of respondents noting its impact on consumer purchase intent.
◽ The use of AI influencers raises ethical questions about transparency and the potential for promoting unrealistic standards.
📢The future of marketing is AI:
Hybrid Models: The emergence of hybrid influencers combining human creativity with AI’s capabilities.
Versatility: AI influencers' adaptability across industries is expected to significantly impact marketing and entertainment.
Ongoing Innovation: As AI continues to develop, the capabilities of AI influencers will expand, offering new opportunities for brands to engage with audiences.
What do you think?
【中文版】
这个人不存在！
随着人工智能生成的影响者的崛起，影响者营销行业正在经历变革性转变。在人工智能技术的进步和不断变化的消费者动态的推动下，这些数字角色正在成为营销策略的关键参与者。
一些重要的统计数据：
▪ 广泛采用：59.8%的营销人员已经将AI影响者整合到他们的活动中，显示出对这些数字实体的信任度越来越高。
▪ 积极的体验：与人工智能影响者合作过的人中有一半报告了“非常积极”的体验，表明对他们的表现感到满意。
▪ 控制和定制：定制 AI 影响者行为的能力至关重要，76.1% 的受访者认为这很重要。
▪ 道德问题：尽管热情高涨，但仍有43.8%的参与者对人工智能影响者的道德影响表示了严重担忧。
人工智能在网红营销技术中的演变
基于网红营销中心
人工智能正在重塑网红营销，而不仅仅是创建虚拟网红。
✔人工智能驱动的软件：像Upfluence这样的平台正在整合人工智能工具，以增强影响者招募，使流程更加高效和个性化。
✔重大投资：Lil Miquela 的创造者 Brud 等公司已经筹集了超过 1.25 亿美元，凸显了人们对人工智能在影响者营销中的作用的日益信任。
与人类影响者相比，它们有几个好处：
1️⃣ AI 影响者不断与观众互动，提供全天候互动。
2️⃣ 这些数字角色使品牌能够在没有物理或时间限制的情况下探索创意活动。
3️⃣ AI 影响者通常比顶级人类影响者更实惠，这使它们成为预算有限的品牌的有吸引力的选择。
挑战和道德考虑
尽管它们具有优势，但它们也面临着挑战：
◽ 人工智能影响者的感知真实性至关重要，38.6%的受访者注意到它对消费者购买意向的影响。
◽ 人工智能影响者的使用引发了关于透明度的道德问题，以及推广不切实际标准的可能性。
📢营销的未来是人工智能：
混合模型：混合影响者的出现将人类的创造力与人工智能的能力相结合。
多功能性：人工智能影响者跨行业的适应性预计将对营销和娱乐产生重大影响。
持续创新：随着人工智能的不断发展，人工智能影响者的能力将扩大，为品牌提供与受众互动的新机会。
你觉得怎么样？
