李子柒回归,刷屏海外!归来仍是顶流!

文摘   2024-11-15 16:57   北京  
11月12日,李子柒更新:这个大漆视频迟到了四年,“漆”同“柒”,我给这幅雕漆隐花的漆器作品取名“紫气东来”,麒麟回首,万事不愁,也把这份祝愿送给看到视频的每一个你,很想你们。

这是她自2021年7月14日发布视频作品《盐》后,时隔1217天再次更新作品。截至周三上午,该视频在微博的播放量已达1.2亿次。

Li Ziqi, one of China's most popular influencers, made a surprising comeback on Tuesday afternoon after she stopped posting videos for more than three years.

作为曾经的顶流,李子柒归来仍然具有极大的号召力。
在视频发布不到半小时,“李子柒回归”登上热搜第一,随后其又发布了第二条关于建造森林衣帽间的视频,目前仍有多个相关微博热搜在榜。
除了微博,李子柒的内容同时发布在抖音、小红书等多个平台,也相应登上了站内热搜,全网霸屏。

Li resumed posting online with two new videos showing how she transformed a shed into a woodland cloakroom and making wardrobe doors using the intangible cultural heritage Chinese lacquerware techniques across social media platforms, including Douyin, Sina Weibo and Xiaohongshu.


Quickly, Li's return became the top trending topic online and as of 10 am Wednesday, her lacquerware video had garnered 120 million views on Sina Weibo, with more than 1.94 million interactions, including shares, comments and likes.


李子柒漆器的视频在微博评论区点赞第一的回复是“熹妃回宫”,而李子柒则评论说:“今天没空写小作文啦!过几天忙完了再给大家补上!想念你们!强行么么哒!”
截至周三中午,李子柒在微博和抖音的粉丝量分别已超2677万和5051万。

Despite not updating her content since July 14, 2021, she has seen her followers increase and fans requesting for new videos during her absence. Many had wondered where she was or whether she had retired from posting. After her new videos were posted, her number of followers quickly shot up to more than 26.77 million on Sina Weibo and 50.51 million on Douyin by Wednesday noon.


Many people have flooded her comment section with messages of support, saying it is such a surprise to see her posting updates again. She commented saying she also missed her viewers and followers. "There is no time for me to write a small essay today. I will make it up to you when I am not that busy. Miss you!" she wrote.

同时,李子柒在海外社交媒体平台也有强大的影响力。在海外YouTube平台,李子柒账号也同步做了更新,两条视频的观看量已破30万。
在停更的这段时间里,李子柒在YouTube平台的粉丝仍然在增长,目前已超过2000万。2021年2月,李子柒以1410万的YouTube订阅量刷新由其本人创下的“最多订阅量的YouTube中文频道”吉尼斯世界纪录。

Li, also a popular influencer on overseas social media platforms, uploaded the two videos on YouTube on Tuesday as well. In 2020, she set a Guinness World Record for the most subscribers on a Chinese-language YouTube channel, with a total of 11.4 million followers at the time. Li's overseas followers have praised her videos for showing the amazingly picturesque, simple and elegant side of China's rural life.

有海外网友在社交媒体平台写道:“看到李子柒在三年多后更新了两个视频的感觉就像太阳出来照耀到了一片冰封的荒地。我整个人就像被温暖的拥抱着。”

"Li Ziqi posting two new videos after three long hard years is the equivalent of the sun breaking through and warming a frigid desolate frozen wasteland. And I feel like I'm being enveloped in a warm comforting hug," one enthusiastic viewer wrote via social media platform X.

看到她就像是见到了一个老朋友。我很开心能再见到你。


看到奶奶仍然健在我真的哭了。


她在三年后回归了!欢迎李子柒回归!


我打开YouTube都不敢相信看见了李子柒……我们都很想你……来自印度的爱❤


李子柒此前一直是美食赛道和乡村田园风格的头部博主,2016年曾因手工制作兰州拉面的视频获得关注,随后她将视频制作范围拓宽到了传统文化领域,在乡村生活里融入了包括蜀绣、蓝染等在内的中国传统技艺。

其具有中国文化特色和乡村美学的视频风格,也同时在海外平台走红。

Li started posting short videos on Sina Weibo in 2016, featuring poetic portrayals of rural life with her grandmother in the rural parts of Sichuan province. In the videos, Li, often dressed in graceful traditional garments, rises at sunrise, rests at sunset, plants seeds and harvests flowers, cooks Chinese dishes and crafts bamboo furniture.

2021年,李子柒因与一直合作运营账号的杭州MCN公司微念产生矛盾停止更新。

2022年12月27日,微念在官方公众号上发布消息称,与李子柒达成和解。和解后李子柒并没有恢复更新,直至周二正式复出更新两条视频。
知情人士告诉新闻记者,在李子柒停更这段时间里,外出了上百次,拜访了许多位非遗文化传承人,学艺,对谈,深耕研究民俗文化,了解这些手艺背后的故事脉络,制作材料的历史底蕴。
“对于李子柒来说,停更是一种闭关修炼。”该知情人士表示,“李子柒奔波于各个民俗文化村镇时,偶尔会接到村民的委托,譬如曾帮内蒙古农民采买优质有机肥料,一订就订了人家三年用量。
譬如给某村子里的手工厂提建议,把古树柿饼的设计包装焕然一新,从滞销变成了脱销。”
据上述人士透露,后续李子柒会持续更新。


你喜欢李子柒的视频吗?

评论区分享你的感受~


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