Li Ziqi, one of China's most popular influencers, made a surprising comeback on Tuesday afternoon after she stopped posting videos for more than three years.
Li resumed posting online with two new videos showing how she transformed a shed into a woodland cloakroom and making wardrobe doors using the intangible cultural heritage Chinese lacquerware techniques across social media platforms, including Douyin, Sina Weibo and Xiaohongshu. Quickly, Li's return became the top trending topic online and as of 10 am Wednesday, her lacquerware video had garnered 120 million views on Sina Weibo, with more than 1.94 million interactions, including shares, comments and likes.
Despite not updating her content since July 14, 2021, she has seen her followers increase and fans requesting for new videos during her absence. Many had wondered where she was or whether she had retired from posting. After her new videos were posted, her number of followers quickly shot up to more than 26.77 million on Sina Weibo and 50.51 million on Douyin by Wednesday noon. Many people have flooded her comment section with messages of support, saying it is such a surprise to see her posting updates again. She commented saying she also missed her viewers and followers. "There is no time for me to write a small essay today. I will make it up to you when I am not that busy. Miss you!" she wrote.
Li, also a popular influencer on overseas social media platforms, uploaded the two videos on YouTube on Tuesday as well. In 2020, she set a Guinness World Record for the most subscribers on a Chinese-language YouTube channel, with a total of 11.4 million followers at the time. Li's overseas followers have praised her videos for showing the amazingly picturesque, simple and elegant side of China's rural life.
"Li Ziqi posting two new videos after three long hard years is the equivalent of the sun breaking through and warming a frigid desolate frozen wasteland. And I feel like I'm being enveloped in a warm comforting hug," one enthusiastic viewer wrote via social media platform X.
看到她就像是见到了一个老朋友。我很开心能再见到你。
看到奶奶仍然健在我真的哭了。
她在三年后回归了！欢迎李子柒回归！
我打开YouTube都不敢相信看见了李子柒……我们都很想你……来自印度的爱❤
Li started posting short videos on Sina Weibo in 2016, featuring poetic portrayals of rural life with her grandmother in the rural parts of Sichuan province. In the videos, Li, often dressed in graceful traditional garments, rises at sunrise, rests at sunset, plants seeds and harvests flowers, cooks Chinese dishes and crafts bamboo furniture.
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