当代性与思辨性:耶鲁平面教学方法

乐活   广告创意   2024-05-02 14:03   北京  
5G冲浪,看到耶鲁艺术学院的平面设计专业的培养计划及课程列表,觉得很有意思,里面的专业课设置也很有分享价值。
在他们的毕业生列表里,还看到了一个熟悉的名字:
能够上耶鲁,当然很棒,但是很难,一是需要付出不小的时间、资金成本;二是需要专业能力很强,因为学校和学生会双向选择。
不能上耶鲁,设计师们也可以在工作之余,在耶鲁的专业设置方向方面,有意识地进行自我培养,提高自己的观念及设计能力。
我会在文后,列出他们的主要课程,及笔者个人在这个方面的推荐书目。
方便有兴趣的朋友,进行自学。
这是原文:
Program overview
The graphic design program focuses on the development of a cohesive, investigative body of work, also known as the student’s thesis. At Yale, the graphic design thesis is conceived as a loose framework within which each student’s visual method is deployed across many diverse projects during the two-year course of study. While every thesis project is unique, there are several common features: a focus on methodology, the application of a visual method to studio work, and the organization of the work in a thoughtfully argued written document and “Thesis Book.”
The individual collection of graphic design work by each student is supported on several levels simultaneously: studio work led by faculty meeting weekly; small six-person thesis groups meeting biweekly; individual sessions with writing and editing tutors; and lectures, presentations, and workshops.
Facilities
The School of Art provides digital lab facilities however all graphic design students are expected to have their own personal computer. Each student has a designated work space in the design studio loft and has access to equipment including bookbinding materials, wide format printers, a RISO duplicator, Vandercook press, and work spaces in the School of Art buildings. More resources supporting interdisciplinary projects including motion capture and VR is available at the nearby Center for Collaborative Arts and Media. In addition, students draw on the extraordinary resources of Yale University courses, conferences, films, lectures, and museums, and especially the extensive research and rare book collections of Sterling, Haas, and Beinecke libraries.
Two-year and preliminary-year programs
Each year, up to ten students are admitted into the two-year graphic design program, and up to eight students are admitted into the preliminary-year program. Two-year program students typically have a BFA in Graphic Design and are expected to have substantial and distinguished professional experience. Students applying to the preliminary-year program typically have relevant experience in a field of study outside design and demonstrate evidence of strong visual acuity. After successful completion of the preliminary year, these students automatically continue on in the two-year M.F.A. program.
我翻译归纳一下重点:
对平面设计的定义一种整合性、探索性的工作。
培养方式:单周开会汇报工作室工作,双周开会汇报六人论文小组工作,写作及编辑指导、演讲、展示、工作坊。
设备及资源支持:书籍装订材料、泛格式打印机、RISO复印机、Vandercook打印机、个人工作空间。在隔壁,还可以用到人像捕捉、VR设备,还有耶鲁的其他专业的课程、会议、影像、博物馆、比较稀有的藏书。
培养时间一年预科,两年正式科。
下面,是本文的重点,就是他们的专业课列表。
书籍推荐,并非耶鲁官方,而是笔者个人书单,敬请留意。
这些书,相信大部分设计师或者工作室都有了。
但是经典书就胜在抓住了平面设计中比较本质的部分,因此超越了时间,常看常新,每次看都会有新的启发。
如果你没有,或者没看过,书架上需要这一本。
商品链接一段时间之后会失效,因此,在每一本书的上方也会列出书名,方便十年以后大家还能找到。


预科阶段:

Typography(文字编排设计)
Helmut Schmid编写的《今日文字设计》(typography today

Emil Ruder的《文字设计》(typographie


Designing with Time, Motion and Sound(在时间、动态、声音中设计)

包豪斯功勋教师Laszlo Moholy Nagy编写的《运动中的视觉》(Vision in Motion)和《绘画 摄影 电影》(Malerei Fotografie Film


Series and Systems(系列与系统)

Muller Brockmann的《平面设计中的网格系统》(Grid Systems in graphic design


Interactive Design and the Internet(交互设计与互联网)

这是一本经典的交互设计书,出到了第四版,Alan Cooper等著的《交互设计精髓》(About Face 4


History, Editing, and Interpretation(历史、编辑、翻译)

王受之的平面设计史和这本RIchard Hollis的《平面设计简史》我都有,我觉得这一本好一点。

Wayne C. Booth的《研究是一门艺术》,是一本经典的探讨研究和写作的书籍,也是一本被我翻烂(比喻这本书我翻得多)了书。


正式科阶段:

第一年


Critical Practice(批判性实践)

中国少有的设计批评家也是央美教师,周博的力作《人道的栖居:中国当代设计批评》

Victor Papanek的《为真实的世界设计》(Design for the real world),你知道名字的设计师,应该都被这本书影响过。


Letterform Design(字形设计)

Cristobal Henestrosa等作的《如何创作字体》(how to create typefaces),很实用、很详细的西文字体设计书。


Moving Image Methods(影像技术)

这个类别,我建议可以跨专业地了解一下电影专业,比如中国传媒大学出版社的经典书《影视视听语言》。


Programming as Writing(编程作为一种写作)

《卡尔·格斯特纳:设计程序》,这本还可以,但不是必buy。

《processing语言权威指南》,基础,必buy。

《代码本色》,进阶,必buy。


Networks & Transactions(网络与交换?)

不了解。


Letterform Design(字形设计)

上面推荐过。


Total Typography(整体性字体编排与设计)

上面推荐过。


正式科阶段:

第二年


Intermediality: Topography(媒介间性:地形学)

不了解。


Mobile Computing(移动计算)

不了解。


Print to Screen(印刷到屏幕)

印刷工艺,屏幕设计规范之类的?没有好书推荐。


Exhibition Design(展览设计)

展览设计没有好书推荐,这里有两本对策展有帮助的书,可以一读:


下面是汇总课表:


预科阶段:
Typography(文字编排设计)
Designing with Time, Motion and Sound(在时间、动态、声音中设计)

Series and Systems(系列与系统)

Interactive Design and the Internet(交互设计与互联网)

History, Editing, and Interpretation(历史、编辑、翻译)

正式科阶段:

第一年

Critical Practice(批判性实践)

Letterform Design(字形设计)

Moving Image Methods(影像技术)

Programming as Writing(编程作为一种写作)

Networks & Transactions(网络与交换?)

Letterform Design(字形设计)

Total Typography(整体性字体编排与设计)

正式科阶段:

第二年

Intermediality: Topography(媒介间性:地形学)

Mobile Computing(移动计算)

Print to Screen(印刷到屏幕)

Exhibition Design(展览设计)


我们看耶鲁的专业课表,能够感受到一个鲜明的特点,除了字体、编排、图像等基础课,对于独立思辨、研究探索、现实议题的重视,是他们的培养特色。
这背后体现了这样的一种价值观:
内核价值观当代,作品才具有当代性;概念经过思辨,作品呈现才具有独特性。
当然,还有借助新技术的力量。
无法人人上耶鲁,但是耶鲁对平面设计的企业级理解,却可以为你所用:
关注现实议题,
独立与批判性思辨,
拥抱视觉和媒介中的新现象。
MDGA!(Make Design Great Again!)


https://www.art.yale.edu/about/study-areas/graduate-study-areas/graphic-design



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