Explore our Breakout Sessions
China Consumer 2024
China Consumer 2024 is nearly here!
Taking place on 14th October in London's 4 Hamilton Place, China Consumer 2024 is the China-Britain Business Council's flagship consumer event of the year and promises to be packed with cutting-edge consumer insights and key takeaways for your brand.
We are delighted to be joined by speakers from WPIC, HSBC, Invest HK, John Lewis, Holland & Barrett, Fiskars Group, Brompton Bicycle, Diageo, Hayman's Gin, Whittard of Chelsea, JLR, Miller Harris, Melt Season, Jing Daily, Fosun, Alibaba and Douyin, amongst many others.
As part of our carefully crafted Agenda for the day, we are delighted to offer four Breakout Sessions exploring Social Commerce, the Hong Kong opportunity, how to create a China strategy in the 'New Normal' business environment, and sustainability in the Chinese market.
These will accompany Panel Sessions, Brand Interviews, and Networking opportunities. The event will be followed by CBBC's Autumn Reception - an evening of cocktails, drinks, and canapes on a roof terrace overlooking Hyde Park.
Keep reading to discover more about our upcoming Breakout Sessions, and we hope that you will join us very soon for what promises to be a wonderful occasion!
Dive into China's Consumer Marketwith our Breakout Sessions
Choice of two Breakout Sessions - Session 1 or 2
Session 1
The Douyin Playbook: Growing in China through Social Commerce
Explore China’s consumer ecosystem through the lens of its most popular short-video application, Douyin. In particular, this session will highlight social commerce, which has become a powerful part of the consumer shopping experience in China and is being rapidly adopted globally. Hosted by WPIC and joined by Douyin, together we will examine why consumers are drawn to shopping via social; the integrated sophistication of social commerce in China; and will be joined by brands who have prioritised social commerce channels and will share what they did to reap the rewards.
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Session 2
Hong Kong - the Potential of Cultural Tourism and Experiential Retail
Hong Kong excels at luxury retail which integrates art, culture and commerce. Through a mix of government green policies, it also provides a unique launchpad for a range of sustainable products from the West which are increasingly attractive to a newly discerning consumer audience. Mainland Chinese consumers may have displayed caution with their purchases at home as China’s economy faces continued headwinds, but they like to splurge on new product discovery and luxury and unique experiences in the Fragrant harbour. For UK brands, a presence in Hong Kong’s booming retail scene is an important part of a comprehensive China strategy. In this session we explore tapping into the Hong Kong opportunity.
Choice of two Breakout Sessions - Session 3 or 4
Session 3
Creating a China strategy in the “New Normal” business environment
While consumer confidence in China remains low, Chinese demand for premium branded products and lifestyle services is showing tentative signs of consumption recovery. Domestic and international travel have bounced back to pre-Covid-19 levels and Chinese consumers are willing to invest in memorable lifetime experiences and the branded products associated with their desired lifestyle, Consumer sentiment and willingness to spend though vary significantly across different city tiers and regions, consumer groups and generations. UK exporters to China will need to work on a granular China strategy identifying their target consumers in their respective cities and regions of growth. Come and listen to our panel of brands and experts discuss key strategic do's and don'ts and share stories of how they are adapting their strategies for success in the New Normal.
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Session 4
Does Sustainability Matter in China - Companies Versus Consumers' Viewpoints
With the term ESG quickly becoming the latest most-discussed concept in China’s business environment, it seems sustainability is also beginning to engage Chinese consumers. Whether it be via environmentally friendly packaging, international ESG awards, or donations to social welfare and conservation projects: corporate social responsibility can be carried out in so many ways. We observe an increasing number of consumer brands in China that incorporate sustainability into their core brand strategies and win consumers’ hearts through it. In this session, we explore exactly how much weight sustainability carries in Chinese consumers’ purchasing decisions, and if it translates into sales.
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More speakers to be announced soon!
Please direct all further enquiries to Marketing@cbbc.org
With Thanks to our Headline Sponsor
Silver Sponsor
Special Sponsor
Supporting Partners
Autumn Reception Sponsors:
Autumn Reception Gin Sponsor
For more information please contact
www.cbbc.org
The China-Britain Business Council (CBBC) is the UK’s national business network promoting trade and investment with China. We have been at the heart of the UK-China relationship for 70 years and are widely recognised as the independent voice of British businesses working with China. Our objective is to support the growth of British trade and investment with China and Chinese companies expanding and investing in the UK. Our diverse membership includes leading UK companies and universities, many of the UK’s most dynamic SMEs, and an ever-increasing number of Chinese companies exporting to and investing in the UK.
英中贸易协会（CBBC）是英国促进对华贸易和投资的国家级商业贸易网络。70年以来，我们一直处在行动的核心位置，积极参与两国在每个行业和地区的合作，被广泛认为是英国企业与中国合作的独立声音。我们的目标是支持英国对华贸易和投资的增长，以及中国企业在英国的扩张和投资。我们的会员包括众多英国领先的公司与知名大学、英国最具活力的中小企业，以及越来越多向英国出口和在英国投资的中国企业等。
