The 2024 Pet Fest, brought to you by Shanghai WOW! and Hongkong Land West Bund Central, is a celebration for pet lovers in Shanghai.

West Bund has long been recognized as a pet-friendly destination. Transformed from the historic Nanpu Railway Station, West Bund Central is famous for its railway tracks and a variety of pet-friendly stores.

From October 18 to 20, over 300 dogs of all breeds will take over the scene, in partnership with various pet communities across Shanghai.

For a limited time, West Bund Central will turn into a dazzling pet avenue with a modern and luxurious vibe, welcoming everyone and their furry friends to join in the fun.

The railway area outside %Arabica will transform into an open-air runway as night falls.

Brand representatives, media, and distinguished guests will be invited to join this unique Pet Love Boulevard.

From October 19 to 20, two pet-themed parades will take place from 3:00 PM to 5:00 PM. It will start at West Bund Central, continue along the riverside to Long Museum, and then return.

One parade, featuring mostly small and medium-sized dogs, will require owners and pets to wear matching outfits with similar colors or elements.

After each parade, we will select the Best Group Award and Best Costume Award.

Top winners will receive hotel vouchers sponsored by pet-friendly hotels, Hilton Shanghai Fengxian and Grand Dongshan Shaoxing. Other winners will receive prizes from APETMENT, A.P.D.C., and CLAWGALLERY.

Additionally, each participate will receive a random gift bag sponsored by PET'S TABLE, A.P.D.C., Crazy Dog, Joytails, and New Ruipeng Pet Healthcare Group (Shanghai).

On October 18, a special stamp-collecting event will kick off, featuring a variety of popular pet-friendly stores at West Bund Central.

Participating stores include pet service brand Joytails, lifestyle brand RE, coffee shops %Arabica and Unir Coffee, Spanish restaurant Mesa Alegre, and Tokyo's famous SHOGUN BURGER, and more.

Attendees can get a stamp map at the event entrance and visit the designated stores to collect stamps. Once all stamps are collected, participants can redeem a free pet photo shoot at Joytails.

The photo spot, sponsored by Nikon and CLAWGALLERY, will feature photo frames and fun props, making it perfect for capturing unforgettable moments.

In addition to the stamp-collecting event, some stores will offer pet-related deals and set menus during the festival, so don't miss out.

On October 19, from 2:00 PM to 3:00 PM, West Bund Central will host a pet yoga class led by renowned yoga instructors Akasa and Anne.

This class invites both you and your furry friend to practice together, focusing on strengthening the bond between you.

Participants will receive a complimentary FEIKAMOLI yoga outfit valued at RMB 346.

Your dog will need to match in black and white clothing.

The first 20 members to sign up will also receive a Holiland pet cake, and lucky participants may be chosen for the pet fashion show, earning a free spot in this event and a chance to win big in the fashion show.

On October 20, from 2:00 PM to 3:00 PM, the lawn outside RE at West Bund Central will transform into a pet camping and picnic area.

With tents, canopies, camping tables, and chairs provided by Primitive, you and your furry friends can enjoy a relaxing camping experience. Pet owners are welcome to bring their own pet-friendly meals or try the on-site bento by Petafresh.

On October 20, the first-ever pet-themed afternoon tea arrives. Sponsored by Mesa Alegre, Holiland Pet, and APETMENT, it is limited to 30 sets.

The Spanish restaurant Mesa Alegre is all about creating a cozy environment where family, friends, and pets gather.

For pet owners, the afternoon tea includes a platter with either six savory bites or a 4-inch Basque cheesecake and a choice of coffee or tea.

Holiland Pet has also created a special photo area right outside Mesa Alegre. Meanwhile, the pet lifestyle brand APETMENT will provide stylish tableware for the pet-themed afternoon tea.

With color schemes and color optimization calibration, image creators can achieve their own aesthetic preferences. 

Meanwhile, you can also experience creative shooting with the Z6III and Zf cameras on-site.

To ensure the health and safety of pets at the event, the New Ruipeng Group (Shanghai) will provide full support for the event. The New Ruipeng Group (Shanghai) currently has over 80 stores and serves over 730,000 pets annually.

Crazy Dog is a dog food brand established in 2014. It provides healthy and delicious dog food for millions of pet owners in China. What's more, the brand has set up a charity activity during the fest, where participants can donate dog food.

APETMENT is a pet lifestyle brand established in Shanghai, aiming to promote a healthy, warm, and fun lifestyle. 

Petafresh is a high-end pet food brand established in 2019. It adheres to the health and high-cost quality inspection of raw materials and is committed to providing high-quality products.

Joytails, a pet service brand that focuses on mutually beneficial human-pet life, promotes scientific pet care and provides comprehensive services that are "pet-centric".

CLAWGALLERY is dedicated to creating unforgettable memories by capturing stunning photos for every pet.

A.P.D.C., a leading pet care brand, has launched a range of pet care products that are safe, comfortable, easy to use, and widely applicable.

PET'S TABLE takes care of the health of pets with natural fresh food, redefining health with scientific nutrition.

PECO, a handbag brand established in Shanghai in 2015, is committed to becoming a leading domestic fashion brand with excellent quality. Its design style is simple, emphasizing the combination of innovation, quality, and aesthetics.

The leading outdoor equipment company Primitive was established in 2013. After more than a decade of innovation and expansion, it has been highly appreciated by consumers.

Holiland Pet is a pet baking brand under the Holiland Group. It insists on using high-quality ingredients to create a pet birthday ceremony.

Grand Dongshan Shaoxing is located in the Dongshan scenic area. The classical garden design and the central courtyard bring a sense of vitality to the entire space.

Hilton Shanghai Fengxian is located in Shenlong Ecological Park, which is known as the natural oxygen bar of South Shanghai. With a beautiful garden covering an area of 75,000 ㎡, it combines magnificent ecological scenery with new Chinese style design.

The hotel has a total of 12 pet villa rooms, all of which are equipped with pet supplies. There are walking routes and lawns to provide space for pets to exercise and play.