The Fair Day of Marca China International Private Label Fair (Marca China) grandly opened on 27 June at the Shenzhen Convention & Exhibition Centre (Futian). Buyers and professional visitors from retail, e-commerce, brands and other channels , as well as exhibitors from quality OEM/ODM factories and manufacturers across the world, have gathered in Shenzhen to celebrate this private label industry event!
Marca China is jointly organised by BolognaFiere China Ltd., a wholly-owned subsidiary of BolognaFiere S.p.A. in China, China Food Association, Shenzhen Retail Business Association, and China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts. It is also supported by the Italian Trade Agency (ICE/ITA), China Council for the Promotion Of International Trade Guangzhou Huangpu District Committee (CCPIT Guangzhou), China Chamber of International Commerce Ningbo Chamber of Commerce (CCOIC Ningbo), and Bureau of Commerce of Pingyang County. Notably, this year's Marca China collaborates with Zoomark, to create the PET PAVILION. This powerful partnership integrates resources from both sides, showcasing representative products in the pet industry, including pet food, grooming products, and smart pet products, demonstrating trends in pet nutrition and health, and technological innovation, injecting new vitality into Chinese pet industry private label market.
As high-quality development becomes the main theme of economic development, internationalization, diversification, trendiness, and innovation have become the important labels of Marca China. This year's exhibition has attracted 200 quality exhibitors from China, Italy, Japan, South Korea, Turkey, Thailand, and other countries, focusing on the food, household goods, and pet products sectors. It covers not only the active fields of private label brands such as food and beverages, but also new trends such as health and wellness, and smart pet products. For example, in the health and wellness sector, exhibitors are bringing nourishing products like bird's nest, fish maw, and sea cucumber, catering to the preferences of the younger generation. In the pet products sector, exhibitors are showcasing trendy products such as smart litter boxes, freeze-dried pet food, and pet grooming products, capturing the direction of the private label industry.
On the buyer side, Marca China has attracted a large number of leading private label enterprises, including China Resources Vanguard, Sam's Club, Rainbow, Aeon (China), Yonghui, Metro China, JD Retail, Pupu Mall, Otton, Hubei Huangshang, MINISO, Lawson, Meiyiduo, Shengxian Chuanqi, and Ren Ren Le, among others, who have come to the fair for business cooperation.
Welcoming Domestic and Foreign Pavilions, Creating an International Trade Platform
Since 2024, quality and price have gradually occupied the minds of consumers, and low-price and high-quality have become an industry consensus. Marca China has selected quality OEM/ODM manufacturers from around the world to showcase trendy, distinctive, high-quality, and refined products.
Domestic authorities such as China Chamber of International Commerce Ningbo Chamber of Commerce (CCOIC Ningbo), China Council for the Promotion Of International Trade Guangzhou Huangpu District Committee (CCPIT Guangzhou), and Bureau of Commerce of Pingyang County have brought many quality enterprises to exhibit, showcasing trendy products in the food, home and daily necessities sectors. Meanwhile, the Italy Pavilion has brought distinctive "Made in Italy" products, including creative products such as snacks, baked goods, candies, dairy, agricultural and sideline products, and condiments from the Italian manufactures GRANAROLO, Pernigotti and Walcor, INALPI, and ASI srl.
Following the International Private Label Trends, Further Exploring the Pet Industry
Marca China featured areas have always focused on bringing "new" experiences to visitors and buyers, showcasing the unique charm of specialty products from around the world through intuitive and immersive display methods, allowing good products to receive comprehensive attention. This year's featured areas are closely following international trends, dedicated to presenting the forefront of private label development.
PET PAVILION Powered by Zoomark
For the launch of the Pet Pavilion powered by Zoomark at Marca China, ICE/ ITA-Italian Trade Agency, in collaboration with BolognaFiere China, organized an incoming of professional operators active in the pet food and pet care sectors, coming from China, Singapore and Indonesia, in support of the Italian participation in the fair.
On June 27th, the invited foreign delegation has the opportunity to get to know the Italian companies exhibiting at the PET PAVILION, with the aim to start or maintain commercial relationships, therefore providing a boost to their development opportunities within the Asian markets.
IPLS Selection 2024
In collaboration with IPLC, the IPLS Selection 2024 presented award-winning products from the IPLS Award 2024, showcasing the latest international trends in the private label sector to the Chinese retail industry for mutual progress.
Through IPLS, the latest developments in the European private label industry are being elaborated, presenting the international trends in the private label field to the Chinese retail industry, in pursuit of mutual progress.
Precise Match-making and Efficient Communication, Building a Bridge for Supplier-retailer Cooperation
Marca China is committed to facilitating cooperation between retailers and suppliers, and therefore provides trade match-making services every year. This year is no exception, with a buyer Match-making area set up on-site for one-on-one exchanges between exhibitors and buyers.
Today's buyer match-making has gathered retailers such as Liutaotao, Zhongshang Huimin, Guoqinwang, Dewu, Xien Minsheng Supermarket, Hilton Hotels, Wao Shangpin, PT Global Karya Cipta, PET GALLERY, PT. Olego Mandiri Indonesia, and Bark N Purr Trading Company Limited, participating in a total of 268 match-making sessions. Tomorrow, the participating retailers will include Yonghui, Dongguan Wanzhou Mall, China Resources Vanguard, Sam's Club, Pupu Mall, and Jiarong Mall, among others.
Focusing on an international vision and following industry trends, Marca China had an unprecedented opening day. Showcasing quality private label products across all categories, gathering numerous industry-leading buyers, and presenting a variety of exciting on-site activities, it has painted a rich and diverse private label industry event.
Tomorrow, the second day of the fair will bring more exciting activities and industry heavyweights. Please continue to follow Marca China.
