WIPO China: Madrid System × HAVIT Technology - From China to the World Arena
“马德里体系增强了我们的品牌实力，它帮助我们的品牌在全球广泛覆盖，并为我们的品牌在全球范围内提供坚实的保护。”——海葳特科技
"The Madrid System has strengthened our brands, helped us achieve widespread global coverage and provided solid protection for our brands worldwide."- HAVIT Technology
广州海葳特（HAVIT）科技有限公司成立于1998年，其使命是“以创新科技助力每个人成为美好生活的乐创者”。从一开始经营电脑周边配件，几年里，海葳特经历了多次变革，并通过对电子产品市场、技术和新消费需求的洞察，不断拓展和丰富了公司产品线。如今，其产品品类已从电脑周边延伸到了无线耳机及智能家居。
Guangzhou HAVIT Technology Co., Ltd. was founded in 1998 with the mission of "empowering everyone to create a better life through innovative technology". Starting with computer accessories, HAVIT has undergone several transformations over the years. With insights into the market of electronic products, technology, and new consumer demands, it has been continuously expanding and enriching its product line. Today, its product range has extended from computer accessories to wireless headphones and smart home products.
中国加入世贸成为开拓新市场的起点
China's accession to WTO serves as a starting point for developing new markets
在公司发展初期，海葳特科技公司的贸易主要集中在国内。2001年，中国加入世界贸易组织，这在一夜之间为中国本土企业打开了一扇新的大门。与许多其他国内公司一样，海葳特科技公司也抓住了拓展新市场的机会，开始参加国际商品交易与展会，并接触到了更多的海外客户。
In the company's early years, trade was very much confined to domestic borders. In 2001, China joined the World Trade Organization and almost overnight new doors started to open for local Chinese companies. HAVIT Technology – like so many other national companies – leapt at the chance of expanding into new international markets. It began to take part in international trade fairs and exhibitions, getting exposure to more overseas customers.
图：海葳特 | Photo: HAVIT
随着公司业务的蓬勃发展，海葳特科技的品牌资产和商标逐渐增多，在品牌出海的过程中，对品牌在国际市场的保护需求也日渐迫切。
As its business grows vigorously, HAVIT Technology's brand assets and trademarks have gradually increased. In the process of expanding its brand globally, the need for protecting the brand in international markets has become increasingly urgent.
保护知识产权是确保企业创新成果不被非法复制或盗用的核心。对于技术驱动型企业而言，创新是引领企业发展的第一动力，保护知识产权就是保护创新。
Protecting intellectual property is crucial to ensuring that a company's innovations are not illegally copied or misappropriated. For technology-driven enterprises, innovation is the primary force leading their development, and protecting intellectual property is equivalent to protecting innovation.
强大的知识产权系统不仅可以帮助企业建立品牌识别度和市场地位，避免竞争对手使用相似的标识或技术，从而在市场中保持竞争优势，明确的知识产权保护更有利于企业寻求合作伙伴和投资者。
A strong IP system helps companies build brand recognition and market position, preventing competitors from using similar logos or technologies, so as to maintain a competitive edge in the market. In addition, clear IP protection is also more conducive to seeking partners and investors.
注册国际商标、专利申请，版权保护都是保护知识产权的有利方式，而海葳特科技就选择用国际商标体系-世界知识产权组织(WIPO)的马德里体系-来保护公司的知识产权。
International trademark registration, patent application, and copyright protection are all effective ways to safeguard intellectual property. HAVIT Technology has chosen to protect the company's intellectual property through international trademark system—World Intellectual Property Organization (WIPO)'s Madrid System.
马德里体系筑牢HAVIT在全球的品牌阵地
The Madrid System strengthens the position of HAVIT Brand worldwide
2003年，海葳特科技通过中国商标局注册了第一个国家商标“HAVIT”，随着品牌知名度不断提升，公司意识到“HAVIT”品牌的巨大潜力与价值。2010年，海葳特在WIPO的马德里体系下提交了国际商标注册申请，为“HAVIT”登上国际舞台做好了充分的准备。
In 2003, HAVIT Technology registered its first national trademark "HAVIT" through the China Trademark Office. As the brand's recognition continued to grow, the company became aware of the great potential and value of the "HAVIT" brand. In 2010, HAVIT submitted an application for an international trademark registration under the WIPO's Madrid System, fully preparing "HAVIT" for the international stage.
随着公司不断发展，马德里体系也已经逐渐成为海葳特科技国际扩张战略的推进器，帮助海葳特科技从中国舞台跃上世界舞台，海葳特科技不但借助了马德里体系来加强品牌力，更在WIPO的马德里体系的协助下于全球范围内实施了创新驱动发展战略。
As the company continues to develop, the Madrid System has gradually become the propeller of HAVIT Technology's international expansion strategy, helping it leap from the Chinese stage to the world stage. HAVIT Technology has not only leveraged the Madrid System to strengthen its brand power, but also implemented an innovation-driven development strategy worldwide with the support of the Madrid System.
海葳特科技不仅利用马德里体系一次性在多个国家注册商标，还能在线集中管理和续展国际商标注册，大大节省了公司的人力和时间成本。
HAVIT Technology not only uses the Madrid System to register trademarks in multiple countries at one time, but also manages and renews international trademark registrations online, leading to substantial labor and times saving.
马德里体系助力中小企业出海行稳致远
The Madrid System helps SMEs navigate global expansion smoothly and successfully
马德里体系是针对全球商标注册和管理的解决方案，涵盖全球131个国家，代表全球贸易量的80%以上。马德里体系具有覆盖全球、方便、具性价比等优点。
The Madrid System is a solution for global trademark registration and management, covering 131 countries and representing more than 80% of global trade volume. The Madrid System offers advantages such as global coverage, convenience, and cost-effectiveness.
图：WIPO | Photo: WIPO
马德里体系的主要优点：
The main benefits of the Madrid System:
统一平台，操作方便
Single platform, easy to use
通过马德里体系的eMadrid系统，注册人可以在马德里体系注册平台选择英语、法语或西班牙语来准备国际商标申请（中国的申请人可以通过中国国家知识产权局在线提交国际商标注册申请），并在申请后追踪进度、集中管理国际商标注册和续展。
Through the eMadrid platform, registrants can prepare international trademark applications in English, French, or Spanish (Chinese applicants can then file online their international trademark applications through the China National Intellectual Property Administration), and then track progress, centrally manage and renew international trademark registrations.
节约时间和经济成本
Save time and economic cost
通过马德里体系在全球注册商标，注册人仅需以瑞士法郎作为统一结算货币支付费用，不必准备多份国家或地区商标申请和缴纳多种语言的翻译费用。通过在本国已经注册或者已经申请的商标可以直接申请，无需在多个国家或地区的商标主管机关进行申请。
When registering trademark internationally under the Madrid System, the registrant pay only one set of fees in Swiss francs as the single settlement currency, instead of preparing multiple national or regional trademark applications and paying for the translations into multiple languages. For a trademark that has already been registered or for which application has been filed in one's own country, there is no need to file separate applications with the trademark authorities in multiple countries or regions.
广泛的地域覆盖面
Broad geographical coverage
马德里体系在全球131个国家中保护注册人的商标权利，成员包括了众多发达国际和发展中国家，以及一些转型国家，通过马德里体系注册的商标可以在全球主要的贸易和商业中心得到保护。
The Madrid System protects holder’s trademark rights in 131 countries around the world, including many developed and developing countries, as well as some countries in transition. Trademarks registered through the Madrid System can be protected in the world's major trade and business centers.
马德里体系：助力品牌走向更广阔的世界舞台
The Madrid System: helping brands reach a wider global stage
出海20余年，海葳特不断创新技术，拓展新市场，用知识产权赋能品牌创新发展，致力于打造音频设备领域领先的消费电子品牌。
With over 20 years of international expansion, HAVIT has continuously innovated technology, expanded into new markets, empowered brand innovation and development with intellectual property rights, and committed to building a leading consumer electronics brand in the field of audio equipment.
在马德里体系的全面保护下，海葳特已经进入全球100多个国家，从一家中国实力企业转型为全球参与者。
Under the comprehensive protection of the Madrid System, HAVIT has entered more than 100 countries around the world, transforming itself from a Chinese powerhouse to a global player.
如今，海葳特科技正将目光投向新兴市场，并将充分利用马德里体系的优势，进一步在新兴市场扩大其品牌影响力。
Today, HAVIT Technology is setting its sights on emerging markets and aims to take full advantage of the Madrid System in order to further expand its brand influence in these markets.
未来，海葳特计划将增强现实技术融入智能设备，通过为全球客户和消费者提供创新的技术，让所有用户都能享受高品质产品带来的科技乐趣，并持续加强技术创新，提高产品核心竞争力，打造音频设备领域全球领先的消费电子品牌。
In the future, HAVIT plans to integrate augmented reality into smart devices, providing global customers and consumers with innovative technologies that allow all users to enjoy the technological pleasure brought by high-quality products. The company will continue to strengthen technological innovation, enhance the core competitiveness of products, and build a global leading consumer electronics brand in the field of audio equipment.
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