WIPO China: IP at Work: Alleviating Food Hunger and Reducing Food Waste with Innovation
本文原载于2024年第1期《WIPO杂志》。
The article was originally published in the issue 1/2024 of WIPO Magazine.
卡维塔·舒克拉，FRESHGLOW公司创始人和首席执行官。
图：Courtesy of USPTO
Kavita Shukla, founder and CEO of The FRESHGLOW Co.
Photo: Courtesy of USPTO
卡维塔·舒克拉是FRESHGLOW公司的创始人兼首席执行官，她的使命是通过其发明的FreshPaper——一种含植物成分、使食品更持久保鲜的包装纸——来缓解世界各地的饥饿。
Kavita Shukla, founder and CEO of The Freshglow Co., is on a mission to alleviate hunger around the world with her invention FreshPaper, sheets infused with botanicals that keep produce fresh for longer.
“食物浪费是一项难以战胜的巨大挑战，但实际上我们每个人都可以从自家做起，”舒克拉说，当她第一次了解到世界上每天有多少食物变质时感到非常震惊。“实际上，全球的农民所种植的食物足以养活地球上的每个人，但每天仍有超过8亿人在挨饿。”
“Food waste is this massive and very overwhelming challenge, but itʼs actually something that every single one of us can start to address in our own homes,” Shukla says, noting how shocked she was when she first learned how much of the worldʼs food supply spoils on a daily basis. “The worldʼs farmers actually grow enough food to feed everyone on the planet, but over 800 million people still go hungry every single day.”
虽然食物浪费的挑战令人生畏，但她认为这也是一个机会，可以证明小的创新如何产生巨大变化。她的旅程很早就开始了，是一个起因简单和赋能的故事。舒克拉在12岁去印度看望祖母时，喝了被认为是被污染的水，多亏了她祖母的自制药方才没有生病。她很感兴趣，并开始研究祖母的药方并且能够发现为什么药方有效，以及如何复制和提高效果。她现在利用这些知识来防止食物变质，并缓解世界各地的饥饿状况。
While the food waste challenge is daunting, she also sees it as an opportunity to prove how small innovations can make a big difference. Her journey started early and is a story of simple beginnings and empowerment. When visiting her grandmother in India as a 12-year-old, Shukla drank water believed to be contaminated, but thanks to her grandmotherʼs homemade remedy, she didnʼt get sick. She was intrigued and began studying her grandmotherʼs remedy, and was able to figure out why it worked and how to replicate and advance its effects. She now uses this knowledge to prevent food spoilage and relieve hunger around the world.
舒克拉拥有四项美国专利，并成为INDEX设计改善生活奖的获奖者，这是国际领先的设计奖项。她的产品被全球各地的农民和家庭使用，同时Freshglow还与全食和沃尔玛等零售商合作。
Shukla holds four US patents and an Index Design to Improve Life award, a leading international prize for design. Her product is used by farmers and families across the globe, and Freshglow has also partnered with retailers such as Whole Foods and Walmart.
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