WIPO中国：WIPO学院培养实用知识产权技能，促进增长和发展

WIPO学院（“学院”）是世界领先的知识产权培训和教育机构。自1998年成立以来，学院已培训了来自世界各地的100多万名学员，使其能够有效地适应并利用当今复杂多变的全球知识产权环境。

The WIPO Academy (the Academy) is the world’s leading provider of intellectual property (IP) training and education. Since its establishment in 1998, the Academy has trained over a million participants from all regions of the world, enabling them to effectively assimilate and take advantage of today’s complex and ever-changing global IP environment.  

学院以人为本的方针确保知识产权培训机会能够遍及所有有兴趣利用知识产权制度的人，包括企业家、创新者、女性、当地和土著社区、学者和青年。

The Academy’s people-first approach ensures that IP training opportunities are accessible to everyone interested in using the IP system, including entrepreneurs, innovators, women, local and Indigenous communities, academics and young people.

这种方法在2019冠状病毒病（COVID-19）大流行期间取得了成效。在此期间，学院为企业家提供了一系列量身定制的在线课程，以支持利用知识产权促进企业发展和增长。尽管大流行病带来了种种挑战，但它也提供了一个独特的机会来探索新的、更有效的知识产权教育方式。

This approach paid off during the COVID-19 pandemic. During that period, the Academy delivered a range of tailored online courses for entrepreneurs to support the use of IP for business development and growth. Notwithstanding the challenges it posed, the pandemic presented a unique opportunity to explore new and more effective ways to deliver IP education.

用实用知识产权工具提升企业家的技能

Upskilling entrepreneurs with practical IP tools

据世界银行统计，中小企业占所有企业的90%，占全球就业人数的50%以上。在新兴经济体中，正规部门的中小企业贡献了高达40%的GDP。如果算上非正规部门的中小企业，这一比例甚至更高。然而，在当今充满挑战的经济环境中，许多这样的公司都在为生存而挣扎。鉴于它们在经济上的重要性，我们必须竭尽全力支持创业者，为其提供所需的知识产权知识和工具，使其能够成为成功的企业主和雇主，创造就业机会，推动经济复苏和增长。

According to the World Bank, SMEs represent 90 percent of all businesses and more than 50 percent of global employment.  SMEs operating in the formal sector contribute up to 40 percent of GDP in emerging economies. That percentage is even higher when SMEs in the informal sector are included. However, in today’s challenging economic environment, many of these companies are struggling to survive. Given their economic importance, it is imperative that we do all we can to support entrepreneurs, providing them with ready access to the IP knowledge and tools they need to become successful business owners and employers, creating job opportunities and driving economic recovery and growth.

因此，在企业中使用知识产权已成为学院计划的一个重要关注点。我们的知识产权培训机构（IPTI）网络继续迅速扩大，我们的培训计划现在也针对创意和创新领域中小企业的需求，使它们有能力充分利用知识产权制度来推进其业务目标。

For this reason, the use of IP in business has become an important focus of the Academy’s programs. Our network of IP Training Institutions (IPTIs) continues to expand rapidly and our training programs now also target the needs of SMEs within the creative and innovative sectors enabling them to take full advantage of the IP system to advance their business goals.

通过对知识产权的正确理解，中小企业可以保护和利用其创新和创意产品与服务的价值，提高企业的知名度和声誉，并避免因无意中侵犯第三方知识产权而付出代价。如今，了解知识产权已成为各个部门中的企业成功经营的核心。

With a sound understanding of IP rights, SMEs can protect and leverage the value of their innovative and creative products and services, increase the visibility and reputation of their businesses and avoid the costs of inadvertently infringing third-party IP rights. Today, an understanding of IP is central to running a successful business in all sectors.

这就是为什么学院的知识产权培训机构所提供的课程都是为当地核心产业的企业家量身定制的，如美食业、手工艺、旅游业和农业。具体而言，考虑到支持大流行病后经济复苏的需要，我们的知识产权培训机构正积极与当地企业合作，通过辅导和其他培训活动，指导和协助它们识别并寻求对其知识产权资产的保护。

That is why the programs offered by the Academy’s IP Training Institutions are tailored to local entrepreneurs in core industries, such as gastronomy, handicrafts, tourism and agriculture. Specifically, given the need to support post-pandemic economic recovery, our IP Training Institutions are actively working with local businesses to guide and assist them in identifying and seeking protection for their IP assets through mentorship and other training initiatives.

WIPO学院正在进一步扩大其学术合作伙伴网络，将商学院纳入其中，并将开设以知识产权、战略和创业精神为重点的工商管理硕士（MBA）新学位。这些计划将自2024年起提供。

The WIPO Academy is further expanding its network of academic partners to include business schools, with new Master of Business Administration (MBA) degrees focusing on IP, strategy and entrepreneurship in the pipeline. These programs will be available from 2024.

虽然知识产权的法律理论方法有其存在的价值，但技能培养现在是学院的核心重点。我们的使命是让学员掌握取得成功所需的工具。为实现这一目标，我们开设的课程包括实用的现实生活案例研究、有关知识产权商业化、许可、谈判、品牌和专利撰写的实践模拟练习（如新设的产权组织国际专利撰写培训计划认证），以及实用的核对表（可参见我们新设的知识产权与出口远程学习行政课程），并尽可能地安排工作实习。通过这种体验式学习，我们的学员可以获得有关现实生活中知识产权挑战的宝贵见解，并能立即学以致用。

While legal theoretical approaches to IP have their place, skills building is now the Academy’s central focus. Our mission is to equip learners with the tools they need to deliver success. We achieve this through programs that feature practical, real-world case studies, hands-on simulation exercises on IP commercialization, licensing, negotiation, branding and patent drafting (such as the new WIPO International Patent Drafting Training Program certification), along with practical checklists (as featured in our new distance learning Executive Course on IP and Exports) and work placements where possible. Through such experiential learning, our participants gain valuable insights about real-world IP challenges, and can apply their learning immediately.