WIPO China: IP at Work: Reviving Indigenous Mixtec Cocoa Traditions
本文原载于2024年第1期《WIPO杂志》。
The article was originally published in the issue 1/2024 of WIPO Magazine.
Oaxacanita巧克力公司的创始人Germán Santillán
图：Iván González和Armando Vite
Germán Santillán, founder of Oaxacanita Chocolate
Photo: Courtesy of Iván González and Armando Vite
社会企业Oaxacanita巧克力公司传承墨西哥丰富的可可文化，正与土著社区合作，重振这些传统，同时推动瓦哈卡州的社会、经济和环境发展。
The social enterprise Oaxacanita Chocolate embraces Mexicoʼs rich cocoa culture and is working with Indigenous communities to revive these traditions while spurring the social, economic and environmental development in the state of Oaxaca.
图：Oaxacanita巧克力公司
Photo: Courtesy of Oaxacanita Chocolate
创始人赫尔曼·桑蒂连正在与当地社区协作，打造一个秉持公平贸易和环境可持续性原则的企业。他表示：“我与瓦哈卡州当地的土著家庭合作，我们在我祖母家的一间空房内开始运营。我们起初栽培了20棵可可树，现在，我们正在该地区的五个城镇培育5,000棵可可树。”
Founder German Santillán is building a business that embraces the principles of fair trade and environmental sustainability in collaboration with local communities. “I teamed up with local Indigenous families in Oaxaca, and we began operations in an empty room in my grandmotherʼs house. We started cultivating 20 cacao trees and now we have 5,000 under cultivation in five towns across the region,” he says.
如今，Oaxacanita巧克力公司是墨西哥第一家与美洲基金会和美国政府等组织结成国际联盟的土著巧克力公司。
Today, Oaxacanita Chocolate is the first proudly Indigenous chocolate company in Mexico to form international alliances with organizations such as the Inter-American Foundation and the US Government.
知识产权在品牌发展中发挥了举足轻重的作用。“Oaxacanita在萨巴特克西班牙语中的意思是‘瓦哈卡的小女孩’，我们在Oaxacanita巧克力公司所做的第一件事就是注册我们的品牌名称。然后，我们开通了Facebook主页，我们的大部分营销活动都是这上面进行的，这里贡献了我们总销售额的80%。”桑蒂连解释道。
Intellectual property has played a significant role in brand development. “The first thing we did in Oaxacanita Chocolate –Oaxacanita means, ʻthe little girl of Oaxacaʼ in Zapotec-Spanish – was to register the name of our brand. Then we opened our Facebook page where most of our marketing operations take place. Thatʼs where we make 80% of our total sales,” Santillán explains.
展望未来，Oaxacanita巧克力公司计划在墨西哥以外的多个市场推广品牌并提升其价值。截至2022年，该公司已销售2,000多公斤巧克力，并正在将其在线业务扩展到加拿大和美国。
Looking to the future, Oaxacanita Chocolate plans to promote its brand and increase its value in multiple markets beyond Mexico. By 2022, the company had sold over 2,000 kilos of chocolate and was expanding its online presence to Canada and the United States.
在墨西哥米斯特克地区的农村，“小可可学校”教育计划向土著社区的儿童教授采取可持续农业做法的重要性。
图：Oaxacanita巧克力公司
In rural areas of Mexicoʼs Mixtec region, the educational program La Escuelita del Cacao teaches children from Indigenous communities the importance of adopting sustainable agricultural practices.
Photo: Courtesy of Oaxacanita Chocolate
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