WIPO China: Flexxon's AI-Based Cybersecurity Solution Promises to Tackle Cybercrime
本文原载于2023年第4期《WIPO杂志》。作者为产权组织信息和数字外联司Catherine Jewell。
The article was originally published in the issue 4/2023 of WIPO Magazine. The author is Catherine Jewell, Information and Digital Outreach Division, WIPO.
据估计，到2025年，网络犯罪造成的成本将上升至10.5万亿美元。传统的网络安全方法要求用户负责维护网络安全和监控威胁。Flexxon的旗舰人工智能网络安全解决方案为防范不断演变的网络威胁提供新的保护级别。（图：PUGUN SJ/ iStock / Getty Images Plus）
According to some estimates the cost of cybercrime is set to rise to USD 10.5 trillion by 2025. Conventional approaches to cybersecurity make users responsible for maintaining cybersecurity and monitoring threats. Flexxon’s flagship AI cybersecurity solutions offer new levels of protection against evolving cyber threats. (Photo: PUGUN SJ/ iStock / Getty Images Plus)
当前，网络安全已成为重中之重。随着全球网络威胁形势的持续快速演变，如何领先黑客一步成为一项日益严峻的挑战。勒索软件攻击愈加频发，导致企业和关键基础设施（如卫生、能源、食品）遭受重创。这造成了巨大的经济损失。据估计，到2025年，网络犯罪造成的成本将上升至10.5万亿美元。在此背景下，总部设在新加坡的Flexxon（丰立）公司肩负着维护数字公民利益的使命，该公司专门从事下一代硬件网络安全和计算机内存存储解决方案的研发。《WIPO杂志》最近采访了Flexxon首席执行官兼联合创办人陈美玲，进一步了解该公司新颖的网络安全方法及其对创新和知识产权的承诺。Flexxon是2023年产权组织全球奖的获奖者。
Today, cybersecurity is a key priority. Staying one-step ahead of the hackers is an increasing challenge as the global cyber threat landscape continues to rapidly evolve. Reports of ransomware attacks are increasingly frequent, crippling business and critical infrastructure (e.g. health, energy, food). The economic fall-out is stunning. According to some estimates the cost of cybercrime is set to rise to USD 10.5 trillion by 2025. Against this backdrop, the Singapore-based company Flexxon, which specializes in next generation hardware cybersecurity and computer memory storage solutions, is on a mission to safeguard the interests of digital citizens. WIPO Magazine recently met with Flexxon’s CEO and co-founder, Camellia (Cam) Chan, to learn more about the company’s novel approach to cybersecurity and its commitment to innovation and IP. Flexxon is a winner of the 2023 WIPO Global Awards.
《WIPO杂志》：是什么促使您成立Flexxon？
WM: What prompted you to set up Flexxon?
陈美玲：我曾在亚洲的各大公司工作过几年，学到了很多有用的技能。但我一直热衷于创新，我知道我需要追寻自己的梦想，创造出能够真正对世界产生影响的事物。
Camellia (Cam) Chan: I worked for some years in big companies in Asia and learned many useful skills. But I have always been passionate about innovation and knew that I needed to follow my dream of creating something that could really make an impact in the world.
因此，我和我的联合创办人庄美璇在2007年创办了Flexxon，利用我们的专业知识制造产品，解决客户面临的实际问题，并建立一家以创新、开放和公平为宗旨的公司。
So in 2007, my co- founder May Chng and I, started Flexxon, using our expertise to make products that solve the practical problems our customers face and to build a company that is all about innovation, openness, and fairness.
15年过去了，我们已走出国门，我们的团队扩大了超过20倍，我们还涉足了至关重要的网络安全行业。2021年，我们推出了X-PHY AI网络安全固态硬盘，这是全球首个基于嵌入式固件的人工智能网络安全解决方案。X-PHY®能够检测数据访问异常，并在无需人工干预的情况下实时关闭潜在的勒索软件攻击。它是在硬件层面抵御不断演变的网络威胁的最后一道防线。
Fast forward 15 years, we have gone global, we have multiplied our team more than 20-fold and we have ventured into the critically important cybersecurity industry. In 2021, we launched our X-PHY AI Cybersecure SSD, the world’s first AI embedded firmware-based cybersecurity solution. X-PHY® is capable of detecting data access anomalies and shutting down potential ransomware attacks in real-time without human intervention. It is a last line of defense against evolving cyber threats at the hardware level.
是什么促使您进入人工智能领域？
What prompted you to move into artificial intelligence (AI)?
网络安全形势日趋严峻。目前，人们主要依靠加密、防火墙、杀毒软件和密钥管理等静态解决方案来保护硬件。这些解决方案没有“智能”或内置控制器，无法实时检测威胁。这使它们容易受到黑客攻击。通过利用人工智能技术并将其嵌入我们的内存存储系统，我们赋予了内存存储独立管理数据并保护其免受网络攻击的能力。我们的解决方案基于硬件。我们使用现有的人工智能算法，因为硬件从未真正有过变化，所以不需要复杂的人工智能系统来实现这一目的。
The cybersecurity landscape is increasingly challenging. At present, the world relies heavily on static solutions, like encryption, firewalls, antivirus software and key management, to protect hardware. These solutions had no "intelligence" or in-built controller, to detect threats in real-time. That makes them vulnerable to hacking. By leveraging AI technology and embedding it into our memory storage systems, we give memory storage the ability to manage the data independently and to protect it from cyberattacks. Our solution is hardware based. We use existing AI algorithms because hardware never really changes, so you don’t need a sophisticated AI system for this purpose.
过去30年来，网络安全市场一直专注于基于软件的解决方案，但网络攻击仍愈发猖獗。Flexxon主张采用积极主动的方法来安全保护内存存储，使监控和防御网络攻击变得更加轻松。（图：Just_Super / E+）
For the last 30 years, the cybersecurity market has focused on software-based solutions yet cyberattacks continue to rise. Flexxon advocates a proactive approach that securely protects memory storage, making it easier to monitor and defend against cyberattacks. (Photo: Just_Super / E+)
为什么知识产权对Flexxon如此重要？
Why is intellectual property (IP) important to Flexxon?
知识产权是我们企业基因的一部分。在Flexxon，我们专注于创新。我们为研发投入巨资，以加快产品开发，并认识到保护我们为每项突破性解决方案所投入的辛勤工作和投资至关重要。在过去三年中，我们在全球范围内获得了30项专利和27项商标。我们正在利用我们广泛的知识产权组合在市场上获得战略优势，提高我们的品牌知名度，保护我们的创新，并在B2B和B2C市场上创造未来的许可和合作机会。
IP is part of our corporate DNA. At Flexxon, we are laser-focused on innovation. We invest heavily in R&D to speed up product development and we recognize the importance of safeguarding our hard work and investment in each breakthrough solution. We currently have 30 patents and 27 trademarks granted globally over the last three years. And we’re leveraging our extensive IP portfolio to gain a strategic advantage in the market, increase our brand recognition, protect our innovations, and generate future licensing and partnership opportunities in both B2B and the B2C markets.
我们80多人的团队关注的焦点是如何创造价值和如何发展公司。知识产权是我们能够扩大经营和实现增长的核心。它使我们能够保持竞争优势，并支持我们将其打造成为事实上的行业标准这一雄心壮志。
The focus of our 80-strong team is how to create value and how to grow the company. IP is central to our ability to scale up our operations and grow. It enables us to maintain our competitive advantage and is supporting our ambition for them to become a de facto industry standard.
请谈谈Flexxon的知识产权战略。
Tell us about Flexxon’s IP strategy.
Flexxon制定了全面的国际战略，以便在主要市场保护和实施我们的知识产权。这使我们能够保持竞争优势，在客户、合作伙伴和投资者中建立信誉，并确保全球持续增长。
Flexxon has a comprehensive international strategy to protect and enforce our IP rights in key markets. This enables us to maintain our competitive edge, build credibility with customers, partners, and investors, and ensure sustained global growth.
我们的管理团队致力于在公司内部培养创造和创新文化，例如，表彰和奖励为我们的知识产权发展做出贡献的员工。我们还与知识产权专家合作，提高我们的知识产权管理能力。
Our management team is committed to fostering a culture of creativity and innovation within the company, for example, by recognizing and rewarding employees who contribute to the development of our IP. We also work with IP specialists to enhance our IP management capabilities.
获得产权组织全球奖对公司意味着什么？它将如何对公司业务产生帮助？
What does it mean for you to be a winner of the WIPO Global Award and how is it going to help your business?
这一奖项对我们的认可将帮助我们继续成长、创新，并为网络安全形势做出积极贡献。它还将让更多人有信心测试和采用我们的技术。该奖项将非常有助于开辟各种途径，把不可能变为可能，当然也有助于吸引我们扩大规模所需的投资。
The recognition that we have received from the Award will help us continue to grow, innovate, and contribute positively to the cybersecurity landscape. It will also give more people the confidence to test and adopt our technology. The Award will be very helpful in opening up all kinds of ways of making the impossible possible, and of course, will help attract the investment we need to scale.
通过这个奖项，我们希望向其他中小企业证明，在广阔的市场中，即使是小企业，只要利用其深厚的技术和知识产权来促进增长，也能有所作为。我们的发展历程表明，知识产权并不只是拥有雄厚资金和庞大知识产权团队的大公司的专属。中小企业也可以建立自己的知识产权组合，创造公平的竞争环境，在平等的条件下竞争。如果Flexxon能做到，其他企业也能做到！
With this Award, we aim to demonstrate to other SMEs that even a small player in a vast market can make a difference when they leverage on their deep tech and IP to foster growth. Our journey demonstrates that IP is not just for the big boys with deep pockets and large IP teams. SMEs can also build up their IP portfolio, level the playing field, and compete on equal terms. If Flexxon can do it, others can too!
Flexxon首席执行官兼联合创办人陈美玲（右上）说：“这一奖项对我们的认可将帮助我们继续成长、创新，并为网络安全形势做出积极贡献。”（图：Emmanuel Berrod / WIPO）
“The recognition that we have received from the Award will help us continue to grow, innovate, and contribute positively to the cybersecurity landscape,” says Flexxon’s CEO and co-founder, Camellia (Cam) Chan (above right). (Photo: Emmanuel Berrod / WIPO)
在线阅读访谈全文，进一步了解Flexxon。
Read the full interview online and learn more about Flexxon.
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