12月2日，中央广播电视总台《2025年春节联欢晚会》发布官方吉祥物形象“巳（sì）升升”，祝福全球华人在新的一年如意康宁、好事连连。
China Media Group (CMG) unveiled the mascot of its 2025 Spring Festival Gala on Monday.
千年纹样献如意
传统非遗送福来
2025蛇年春晚吉祥物从中华传统文化中寻找设计灵感，整体造型参考甲骨文中的“巳”字，憨态可掬又富有古意。
结合2025年春节联欢晚会“巳巳如意，生生不息”的主题，“巳升升”呈现出扑面而来的如意气息。头部轮廓与脸颊上的螺旋形状来源于陕西扶风法门寺唐代地宫出土的银质鎏金如意，从头部的蝙蝠装饰到尾巴点缀的寿字盘长结，通身典故寓意着“福从头起，尾随如意”。
“巳升升”的五官也是渊源有自，眉眼取自四川广汉三星堆遗址出土的青铜蛇形器的歧羽纹、臣字目，其中臣字目纹样也广泛出现在中原地区的青铜器和玉器上，彰显着中华文明多元一体、兼收并蓄。吉祥物身上由景泰蓝工艺刻画背部缠枝纹，寓意“生生不息”，由花丝镶嵌工艺勾勒出海棠、玉兰、桃花与牡丹，寓意“春回大地”。
With the theme of "Year of the Snake, Keep Your Spirits Awake," the vibrant "Si Shengsheng" evokes a sense of "Ruyi," the Chinese concept of expressing the hope for wishes to come true.
In Chinese, the "bat" has the same pronunciation as "blessing." Therefore, with the bat pattern on its forehead and a "longevity" knot at the tip of its tail, the mascot represents both blessings and good luck.
The features of "Si Sheng Sheng" are also deeply rooted in Chinese tradition. The design of its eyebrows and eyes is inspired by the feathered pattern and the "chen" (臣) character motif found on the bronze snake-shaped vessels unearthed at the Sanxingdui Ruins site in southwest China's Sichuan Province. The "chen" character motif also appears widely on bronze and jade wares in the central plains, symbolizing the inclusive and diverse nature of Chinese civilization. The mascot's back is adorned with intricate patterns of Jingtailan, symbolizing "endless vitality," while floral filigree work outlines begonia, magnolia, peach blossom and peony, symbolizing "the return of spring."
蓬勃生机染青绿
叠翠流金共迎春
“巳升升”以青绿色为主调，象征春意盎然、蓬勃生机，配色取自鹦哥绿、品绿、吐绶蓝、青金石、荷花白、柑黄、龙膏烛等中国传统色彩。
伴随着“巳升升”的亮相，总台《2025年春节联欢晚会》的脚步也越来越近。“巳升升”邀您一起相约春晚，共同迎接欢乐吉祥、喜气洋洋的乙巳蛇年。
Mainly green, this mascot embodies the rejuvenating spirit of spring, and its color scheme is inspired by a rich tapestry of traditional Chinese colors.
CMG's Spring Festival Gala, known in Chinese as "Chunwan," is an essential part of the Chinese New Year celebrations and is deeply cherished by the Chinese people.
Featuring a diverse array of performances – including music, dance, comedy and drama – the gala is much more than an entertainment show. Rather, it symbolizes a time for family gatherings and the joyful ushering in of the new year.
Broadcast on the Chinese New Year's Eve, the gala is watched by more than a billion people, creating a shared experience that enhances feelings of unity and reunion.
