Red is the New Year’s hue

时事   2025-01-29 09:58   广东  


Residents enjoy a leisurely moment in a square adorned with festive Chinese New Year decorations in Longgang District, ahead of the Spring Festival celebrations. Liu Xudong


Be prepared to embrace a sea of red on the first day of the Chinese New Year! The first day of the Chinese New Year is not only a time to embrace new beginnings, but also a moment to celebrate unity and invite a prosperous year ahead.

On this special day, people slip into their new clothes, often with at least a touch of red, ready to bainian (exchange New Year greetings), give hongbao (red envelopes), and ignite the night with the sparkle of fireworks.

Wearing red: A tradition of vitality and protection



Dressed in festive red, attendees add a splash of tradition to the lively flower fair in Futian on Jan. 22. Photos by Liu Xudong


The first day of the Spring Festival is marked by a time-honored tradition: people wear new outfits, often in red, to celebrate the new year. From red dresses and jackets to scarves and shoes, the color red dominates the scene. Whether in bustling cities or quiet villages, it’s common to see someone with at least a touch of red on this day. But this isn’t just about fashion — it’s about protection, prosperity, and good fortune.

In ancient China, it was believed that the color red could ward off evil spirits, and this belief is still alive and well today. The tradition of wearing red on the first day of the Spring Festival is thought to bring a year free of misfortune, one that is filled with happiness, wealth, and success.

Whether young or old, people wear red as a way to connect with their heritage, embrace the fresh start of the new year, and share in the collective wish for happiness and prosperity.

Bainian (拜年): A tradition of blessings and good wishes


Xiong Fei and her husband, Yang Zhaohai, visit her mother with their child in Jiucheng Village, Wenshan City, Yunnan Province, during the Spring Festival on Feb. 11, 2024. File photo


On the first day of the Spring Festival, families take part in bainian, a custom where people visit family and friends to offer New Year’s greetings and blessings. This is also the time when everyone’s red outfits shine the brightest.

Bainian isn’t just about wishing each other a “Happy New Year.” It’s a ritual of renewal—renewing relationships, renewing hopes for a prosperous year, and reconnecting with family and community.

Historically, bainian was seen as an opportunity to honor one's elders, seek blessings, and show respect. Elders would offer their best wishes for health, happiness, and fortune, while younger family members would express their gratitude and respect. Over the years, bainian has expanded beyond family, and people visit friends, neighbors, and even colleagues to share good wishes.

Hongbao (红包): Red envelopes full of luck and prosperity


A red envelope is a blessing for wealth, success, and happiness. File photo


One of the most cherished customs of the Spring Festival is the giving of hongbao, or red envelopes, filled with money. The act of gifting a red envelope goes beyond the financial gift — it’s a blessing for wealth, success, and happiness.

When elders hand out hongbao to children and younger relatives, the red envelopes represent prosperity. The color red itself carries the belief that it will bring the recipient a prosperous and smooth year ahead.

The exchange of hongbao typically begins with the elders or married couples giving red envelopes to younger family members, such as children, nieces, nephews, and unmarried adults. The gift-giving is a way to pass on good luck and ensure the recipient's well-being and success.

While hongbao are traditionally given during the Spring Festival period, their reach extends beyond the family. In the modern context, hongbao have also become a social gesture. It is common for colleagues, friends, and even business partners to exchange hongbao, wishing each other success, wealth, and happiness.

The amount inside the envelope is never too extravagant, as the focus is on the gesture of sharing blessings rather than the sum of money itself. However, odd numbers, particularly the number four, are avoided because they sound like the word for death. 

In recent years, digital hongbao have gained popularity, especially among younger generations. Platforms like WeChat and Alipay allow people to send virtual red envelopes filled with digital money or even lucky coupons. These digital hongbao are just as symbolic as their physical counterparts, continuing the tradition in a tech-savvy form.

Fireworks: Lighting up the sky with red sparks


Brilliant fireworks light up the sky over Shantou City, as citizens gather to marvel at the dazzling display in February 2024. Bao'an Daily


As evening falls on the first day of the Spring Festival, fireworks light up the night sky in a stunning display of color and sound in rural areas. Red is the dominant color of many firecrackers and fireworks, a reminder of its deep cultural connection to protection and renewal.

This tradition of setting off fireworks dates back to the myth of Nian, the monster who would terrorize villages. According to legend, loud noises and the color red could frighten away the beast and bring peace and prosperity to the village. Today, fireworks are still seen as a way to chase away evil spirits and usher in a fresh start for the year.

The red thread that connects us


Visitors browse vibrant Spring Festival ornaments and decorations at a bustling flower fair in Futian on Jan. 22. Liu Xudong


From the outfits worn on the first day to the hongbao exchanged and the fireworks that light up the sky, red ties the Spring Festival customs together. It’s not just a color — it’s a symbol of harmony, protection, and prosperity.

On the first day of the Spring Festival, when you see the color red, remember that it carries with it the collective hopes of families, the joy of reunion, and the belief that a prosperous year lies ahead.

How do you celebrate the Spring Festival in your family? What red traditions do you look forward to most? You are welcome to share your photos and stories with us via eyeshenzhen@126.com. Let’s celebrate the Chinese New Year together!




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